The very first iPhone, announced ten years ago today, was not exactly a surprise. By early 2007, Apple fanboyism was rampant and rabid. In the run-up to Steve Jobs’ now famous Macworld keynote, blogs—remember those?—were all abuzz. Sites like Gizmodo and Engadget feverishly published rumors of the as-yet-unnamed phone’s specs and obsessed over every possible detail. Apple fans mocked up concept illustrations.

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