The Irresistible Factor

What if you could build a business around less screen time, not more?

That’s exactly what Corey Scholibo, co-founder and CEO of Dayo, is doing. Dayo is a digital wellness app that pays users $5 a day to stay off social media. Go over 30 minutes? You start losing money. Stay under? You save and spend on deals from brand partners who are tired of paying Meta.

“What happened was these companies made you the product—and not the product the product.” — Corey Scholibo

In this episode, he shares:

• Why research shows 30 minutes of social media use is the tipping point for mental health
• How Dayo turns wholesale brand partnerships into a rewards ecosystem
• What CPG taught him about moving from ‘what people should want’ to ‘what they already do’

For founders building in health, tech, or consumer behavior: Dayo flips the ad model, rewires incentives, and puts attention back where it belongs…in the hands of the user.

Most wellness companies shy away from guarantees. Re:vitalize Weight Loss & Wellness built their business on one.

Dan LeMoine, Co-founder of Re:vitalize, offers every client a clear, measurable promise: real weight loss, fast, and sustainably.

“We typically guarantee a minimum of 20 lbs on our 40-day metabolic reset and weight loss program.” — Dan LeMoine

In this episode, he shares:

• Why personalization drives better outcomes than prescriptions
• How they support clients recovering from GLP-1 side effects
• What it takes to stand behind a results-based promise

For founders, it's a bold reminder: if you can guarantee outcomes, you can build serious trust and scale with it.

After a heart attack or surgery, cardiac rehab can be the difference between recovery and readmission. But for a variety of reasons, 80% of patients never go. 

RecoveryPlus.health was built to change that.

The company delivers virtual, insurance-covered cardiac rehab to patients in 47 states. They have live sessions, remote monitoring, and real human care, all from home. And the impact is impressive: their readmission rate is just 1.4%, compared to the national average of 25%.

On The Irresistible Factor, Co-founder and CEO Peter Niemi shares how they built it and why it works:

• Compliance = success: When rehab fits into life, people stick with it. That’s why outcomes are better.
• Real people, not bots: AI may help scale, but trained clinicians still drive care and connection.
• Massive cost savings: A low-cost service that prevents high-cost ER visits and ICU stays.
• Operational heavy lifting: Multi-state licensure, Medicare billing, and insurance compliance - 20% of their team handles just this.

Now serving over 2,000 active patients (and more than 5,000 total), RecoveryPlus is raising its next round to scale further. They are exploring group sessions, deeper tech integration, and targeted outreach to the ~1 million patients each year who need cardiac rehab but never get it.

Want to hear how Peter and his team are scaling a truly impactful healthcare model—without giving up the human touch? Listen to the full episode!

“When you stop managing symptoms and start solving root causes, everything changes.”

Most clinics treat symptoms. Dr. Clayton Skaggs built CIHP to solve root problems, and his results are drawing patients from around the world. Forget high-volume throughput. Skaggs’ model is unique, deliberate, and data-informed. Patients undergo hours-long assessments, build personalized protocols, and stay connected virtually without losing clinical quality.

“This isn’t about finding what’s flashy. It’s about finding what works, and doing only that.” – Dr. Clayton Skaggs

In an industry chasing speed, CIHP is betting on accuracy, and it’s paying off with better outcomes and a word-of-mouth growth engine.

He shares:

• Why long-term outcomes require long-term thinking
• What it means to build a model based on value, not volume 
• Why he wrote the book “The Power of Doing What Matters” 
• A peek into his new platform, the curious gap, where it all comes together. 

Clayton also wants you to experience the first step he takes with all of his clients, a simple breathing journey.

Start it here, Breathing That Matters: Foundation at curiousgap.com.

It's free to our listeners until June 30, 2025, with code TIF100.

“Nobody should have to choose between a paycheck and how they want to feed their baby,” she says.

Lisa Myers was a partner at a major law firm when she had her first baby. It was then she realized: there was no safe, discreet way to store breast milk at work. So she invented it.. That’s how a corporate lawyer became a founder and a savior for new moms. Soon after Lisa invented Ceres Chill, she left law to make sure her experience wasn’t the only option for new moms. 

Instead of chasing VC, like many founders do, Lisa opened a Wefunder round to her passionate customers, raising $ 700 K+ from 516 investors who believed in the mission.

Now she’s facing a different challenge: Big brands with big money are replicating her patented design. But Ceres Chill has something they don’t: loyalty, purpose, and a founder who built it for life.

She shares:

• How crowdfunding helped her scale without compromise

• What it takes to compete against copycats with massive ad budgets

• Why product design should be led by the people who need it

Listen now to hear her inspiring story!

The data is clear: fewer doctors, growing populations, worse outcomes. The bottleneck? Primary care access.

In this episode, Alicia Ortiz explains how Duet is flipping the script, helping nurse practitioners launch independent practices in underserved communities, and pushing insurers to finally pay them what they're worth.

She shares:
 • Why the physician-led model is unsustainable and how NPs fill the gap
 • How Duet handles the operational complexity so NPs can focus on care
 • The economic model behind pay parity and market viability

“There’s really no reason why we can’t have enough primary care providers out there. There’s plenty of people to do this.” – Alicia Ortiz

Whether you're solving for cost, equity, or scale, this is the frontline of health system reform.

Listen now. The care model is already changing. The market just has to catch up.

In a world that rewards quick fixes, Dr. Kamran Fallahpour is building something slower, but far more powerful.

As the founder of the Brain Resource Center and co-founder of Vital Neuro, Dr. Fallahpour is pioneering a neuroscience-first approach to emotional regulation, attention, cognitive performance, and longevity. His clinic on Manhattan’s Upper West Side blends quantitative EEG brain mapping, neurofeedback, and neuromodulation to help patients, from kids with ADHD to adults with PTSD, train their brains to function better.

This isn’t a theory. It’s personalized brain tech, grounded in decades of clinical and R&D experience, used by everyone from executives to stroke survivors. And unlike medication, these treatments don’t just manage symptoms—they rewire the brain.

In this episode, you'll hear:

• Why traditional therapies often fall short—and what truly creates behavior change
• How neurofeedback, brain-computer interfaces, and targeted stimulation retrain attention and emotion regulation
• How Vital Neuro is making brain health accessible with app-connected neurotech that first responders and surgeons are already using
• Why brain training could become the next fitness revolution—and what it means for longevity and cognitive decline
• The role of neuro-responsive music in rewiring brain states in real time

If you're a founder, investor, or healthcare innovator curious about the next frontier in mental health and human performance, this conversation will expand your perspective.

Listen to the full episode of The Irresistible Factor with Dr. Kamran Fallahpour now.

After decades in traditional medicine, Dr. Nisha Chellam made a bold move: she left the system behind to practice in one that actually works.

In this week’s episode, we talk to Dr. Chellam about why she joined Parsley Health and what it’s like to stop managing decline and start building real health.

She shares:

• Why most “preventive care” is just a marketing term and what true prevention looks like
• How Parsley combines deep lab work, coaching, and 60-minute visits to flip the model
• Why patients and doctors alike are burning out and how to reclaim your health or your practice

“We’re not building health. We’re managing decline.” – Dr. Nisha Chellam

Whether you’re building healthcare tech, investing in innovation, or just want care that actually helps you feel better, this conversation will shift how you think about the system we’ve inherited… and what it takes to build something better.

Listen now. This is the future of medicine—and it’s already happening.

When Mike Jafar founded Joya Health, it wasn’t just about skincare, it was about equity, prevention, and confidence. After 20 years of working with major aesthetic brands like Botox and Juvederm, Mike saw an industry full of innovation but out of reach for most people. Treatments were expensive, confusing, and hard to access—until now.

Together with VP of Product Ian Metz, the Joya team is changing how we think about skin. Not as a luxury, but as a vital part of our overall health, just like vision or dental. Their mission? Make top-tier skincare and preventive dermatology accessible to everyone through a first-of-its-kind employee benefit.

“Skin should be second or third to dental or vision in every benefit package in America.” — Mike Jafar, Founder & CEO

What Makes Joya So Special? 

• Prevention-first approach: You can’t even unlock your aesthetic benefits until you’ve had a skin cancer screening—putting health before beauty, without compromise.
• Built for the benefits ecosystem: Joya works with employers, providers, brokers, and employees, navigating a complex web to deliver value to everyone involved.
• Cultural shift meets generational demand: What was once stigmatized—Botox, facials, skincare routines, is now openly discussed across ages and genders. Joya is riding that wave, not pushing against it.
• Transparent, people-first culture: Mike and Ian don’t just build software, they build trust. Radical honesty, shared ownership, and outcome-driven teamwork are at the core of how they operate.

“We built this company off of a feeling. We don’t care to sell a product—we want you to feel what good skin feels like.” — Mike Jafar, Founder & CEO

Whether it's helping detect melanoma early or making Botox more affordable, Joya Health is turning skincare into something essential, not extra. And they're doing it with humility, grit, and the kind of radical transparency most startups only pretend to embrace.

From personalized onboarding to partnerships with menopause and postpartum-focused care companies, Joya is scaling fast, and making skin a serious part of the wellness conversation. 

For years, personalized longevity care (daily biomarker tracking, 1:1 coaching, and precision lifestyle plans) has been limited to those who can afford high-end concierge programs. But Samir Mitra, founder and CEO of Reya.ai, is working to change that.

Reya is building AI-powered coaching assistants that do the backend work of elite preventive care at a fraction of the cost. These digital agents don’t replace doctors or coaches; they augment them. The result? A scalable, accessible, and still deeply personalized model for delivering longevity science.

“Longevity today is a privileged space. But with AI handling many of the repetitive and administrative processes, we can expand access to the vast majority of people who are currently priced out.”
— Samir Mitra, Founder of Reya.ai

Why Reya Matters for Clinics and Wellness Centers

• Reduce Operational Burden
  AI automates wearables monitoring, biomarker interpretation, and habit nudges, freeing up valuable clinician time.
• Enable Real-Time Coaching
  Patients no longer wait months for feedback. AI provides daily, dynamic insights to guide real-time behavior change.
• Expand Access Without Adding Headcount
  Clinics can serve more patients across income levels by automating what was once manual, high-cost labor.
• Keep the Human at the Center
  Reya enhances, not replaces, care teams. Practitioners focus on strategy and connection while AI handles the logistics.

The future of preventive care isn’t about replacing humans. It’s about giving them better tools. Reya is building that future. One where scalable, data-driven longevity care is no longer a luxury, but a standard.

Listen to the full conversation with Samir Mitra to hear how Reya is making this vision a reality.