Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.

Listen in on this real-life Marketing Confidence Cheerleading session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.

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The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.

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7 uncomfortable lessons I had to learn before a major business glow-up.

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Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.

1. Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away

Want us to handle authoring your own wildly popular blog?

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Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

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If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.

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Many people have a problem we could help them with with our products or services.

But.

A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.

That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better without that struggle, and how our offer solves that problem.

A well structured launch takes your audience from problem unaware, to identifying the problem and how it is harming them, to awareness of the possibility of a better future, to familiarity with our solution for solving that problem for them.

Yes, even if you are a healer, or coach, or energy healer.

The job of marketing is to make our offer accessible and appealing. And we do that through empathizing with and inspiring our particular aligned clients.

And no, “it could help everyone!” is not effective marketing.

In this episode of The Irresisistible Marketing Pod, the fabulous High Vibe Heather and I structured messaging for each stage of her energy healing program launch in this session. That’s right, we sorted out powerful messaging for the entire launch in under an hour. Heather was generous enough to allow me to record her Marketing Confidence Cheerleading Session so I could share it with you all. 

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Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

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For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.

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The heart of consent-based marketing practices is just to tell the truth.

But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.

It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joys may be discovered. That’s also telling the truth.

In this episode of The Irresistible Marketing Pod, I walk Marketing Confidence Cheerleading client Alyssa Booth through how to message the value of her incredibly beautiful & important empowered body coaching.

Content Warning: this episode mentions diet culture, fatphobia, weight stigma, eating disorders, etc.

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