When other resources are in short supply, the one thing all publishers always have more than enough of is content. So how do you maximize that resource to help you reach new audiences? As a preview of the panel he'll be joining at our Tech Forum conference on March 24 in Toronto, McSweeney's Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.

(Find the transcript here: https://www.booknetcanada.ca/blog/2017/3/15/podcast-the-irresistible-opportunity-mcsweeneys-approach-to-repurposing-content).