The Irresistible Podcast

Is Iris Science irresistible? Marissé Masís Solano deals with annoying investors, entrepreneurial hurdles and growing a business all while also treating glaucoma. Learn about eye science, integration with tech/AI and more on this episode of the Irresistible Podcast.

The entrepreneurial path is both challenging and rewarding. Success requires a mix of clear strategies, strong relationships, and emotional resilience.

Joining me is Stephanie Sebag, an executive coach, author, and dedicated board member of Friends of Duvdevan. Since 2018, she’s been helping individuals navigate transitions, secure support for PTSD treatment, and foster meaningful relationships. 

Stephanie brings a wealth of knowledge and practical tools to help entrepreneurs overcome the loneliness often felt in their journey. She explains how to effectively prioritize tasks using the Eisenhower Matrix, how to reframe rejection in sales, and the importance of consistent communication with investors and loved ones. Her insights emphasize the power of small wins and strong connections to keep moving forward, even when the road gets tough.

Don’t miss this opportunity to gain strategies that can reshape your entrepreneurial journey. Listen now!

Specifically, this episode highlights the following themes:

• Managing rejection as a natural part of selling and growth
• Strengthening personal and professional relationships amidst entrepreneurial challenges
• Strategies for creating balance and clarity in work-life integration

Links from this episode:

• Get to know more about Stephanie Sebag: https://www.linkedin.com/in/stephanie-sebag
• Follow Stephanie on Instagram: https://www.instagram.com/stephaniesebag
• Order Stephanie’s book, Fully Charged: https://www.amazon.com/Fully-Charged-Charging-Guilt-Free-Unstoppable/dp/1956649727/ref=sr_1_1?crid=3RDCI40XJEI2M&dib=eyJ2IjoiMSJ9.e0H9_KOP1ZrXqA-HdHnZCCSnhEv-iRkt9Z0IhCqTnLaifnjiY5JANtV3dsZZ8GC_jyErS2AOBQULcKtMKHnLbg.JrB1pbhqeq-tahGdYZ2tw7mkk5ox8MPGZjPHg5O3k2Q&dib_tag=se&keywords=fully+charged+stephanie+sebag&qid=1733835721&sprefix=Fully+Charged++ste%2Caps%2C100&sr=8-1

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

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• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

Growth can be tough to sustain without the right strategies in place. Whether you're a fledgling startup or an established company, understanding how to effectively market and scale is key to success.

In this episode, I’m joined by Zack Dugow, founder and CEO of The COOL Company. Zack has spent over a decade helping brands navigate the complexities of advertising and marketing technology. We break down how startups can optimize their marketing budgets, demystify adtech and martech, and discuss the importance of storytelling in branding. Zack also shares his personal journey, including the challenges he faced 

We also explore how companies can scale their efforts once they’ve built a strong foundation. Zack’s candid insights and examples offer a practical guide for startups looking to master marketing and sales without breaking the bank.

Tune in to learn how you can transform your marketing strategy and start building real growth today!

Specifically, this episode highlights the following themes:

• The essentials of adtech and martech for startups
• Practical tips for crafting a budget-friendly marketing strategy
• The role of storytelling in building a strong brand presence

Links from this episode:

• Get to know more about Zack Dugow: https://www.linkedin.com/in/zackarydugow
• Check out Zack’s website: https://www.zackdugow.com
• Follow Zack on Instagram: https://www.instagram.com/zackdugow/?hl=en
• Learn more about The COOL Company: https://cool.co
• Learn more about Irresistible Company: https://www.irresistible-company.com
• 
  

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

Being an entrepreneur is tough enough, but what happens when everything you’ve built is at risk?

I’m joined by Michael Dermer, the founder and CEO of The Lonely Entrepreneur and a recognized leader in the healthcare rewards space. Back in 2008, Michael faced a monumental challenge when the financial crisis nearly destroyed his company overnight. 

In our conversation, he shares the creative solutions, resilience, and strategies that helped him navigate those tough times. We also discuss the emotional toll of entrepreneurship and the importance of finding ways to stay grounded under pressure.

Tune in to hear his strategies and insights for surviving the toughest of times.

Specifically, this episode highlights the following themes:

• How to structure a survival plan during a business crisis
• Creative problem-solving to manage costs and resources
• Mental health strategies for entrepreneurs under pressure

Links from this episode:

• Get to know more about Michael Dermer: https://www.linkedin.com/in/michaeldermer
• Learn more about The Lonely Entrepreneur: https://lonelyentrepreneur.com
• Subscribe to The Lonely Entrepreneur YouTube Channel: https://www.youtube.com/@LonelyEntrepreneur
• Follow The Lonely Entrepreneur on Instagram - https://www.instagram.com/the_lonely_entrepreneur/?hl=en
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

01:22 - About Michael Dermer

04:24 - 2008 crisis devastated us; Fortune 500 bankrupt

09:42 - Negotiated gift card purchase at significant discount

11:29 - Channel panic into planning for success

16:47 - Consider pivoting if there’s no unique value

19:42 - Sleep prioritized to maintain peak performance

23:01 - Experience elevated them beyond their previous selves

26:13 - Helping entrepreneurs channel passion into success

26:58 - Building platform for entrepreneurs' organized resources access

30:17 - One-stop platform for entrepreneurs' learning and support

What makes a message resonate amidst all the noise? 

In this episode we explore the art and power of storytelling. I've got Aundrea Cline-Thomas with me, a brilliant three-time Emmy award-winning journalist who's made waves in helping fellow journalists transition into new careers. 

We talk about the decline in journalism jobs and the rise of social media marketing, the magic of storytelling in business, and embracing public failure to build resilience. 

Andrea also shares insights on using platforms like LinkedIn effectively. Stick around; you won't want to miss this!

Specifically, this episode highlights the following themes:

• The PENS storytelling framework and its practical applications.
• Overcoming insecurities and building confidence in storytelling.
• Using storytelling as a powerful tool in business and personal branding

Links from this episode:

• Get to know more about Aundrea Cline-Thomas: https://www.linkedin.com/in/aundreact
• Subscribe to Aundrea’s YouTube Channel: https://www.youtube.com/@TheNextBestThingACT
• Listen to Aundrea’s on Apple Podcast: https://podcasts.apple.com/us/podcast/the-next-best-thing/id1680095327
• Listen to Aundrea’s on Spotify - https://open.spotify.com/show/7rnOpmJnXgcGtaaKdw1c2n
• Check out Aundrea’s website - https://aundreact.com/ 
• Follow Aundrea’s on Instagram: https://www.instagram.com/aundreact/?hl=en
• Follow Aundrea’s on X (Twitter): https://x.com/aclinethomas
• Follow Aundrea’s on Facebook: https://www.facebook.com/AundreaCT
• Learn more about Irresistible Company: https://www.irresistible-company.com
• 
  

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:57 - About Aundrea Cline-Thomas

04:13 - Storytelling helps attract and connect with customers

07:17 Personal brand success: credibility attracts attention

10:07 - Identify and confront your personal barriers honestly

13:46 - Valuable feedback from family is crucial

17:24 - Ground ideas in numbers; don't overwhelm

20:53 - Joined new entrepreneurial community for support

24:49 - Advertising dollars shifted to social media platforms

28:17 - Weekly LinkedIn posts boost solopreneur visibility significantly

31:36 - Explore different platforms for audience success

34:36 - TikTok's algorithm simplifies reaching your audience

36:54 - Consider delivery, content truth: Separate criticism elements

When life throws challenges your way, how do you respond? Today, we're talking about owning your story and making the conscious choice to take charge of your life, no matter the circumstances.

In this episode, I'm joined by Wallace Peeples, known to millions as "Wallo267." He's an entrepreneur, social influencer, activist, and a three-time TEDx speaker who's been making waves across the world. Wallo's journey from spending 20 years in prison to becoming a respected voice in business and social activism is nothing short of inspiring. 

We explore what it means to take responsibility for your actions, embrace your strengths, and break free from self-imposed limitations. Wallo shares actionable advice on overcoming setbacks and building a future on your own terms.

Wallo’s transformation shows that taking responsibility can lead to real change. Tune in to hear his story and learn how to start owning your future today.

Specifically, this episode highlights the following themes:

• How accountability drives personal growth
• Wallo’s approach to overcoming setbacks
• Strategies for building a team and knowing when to pivot

Links from this episode:

• Get to know more about Wallo267: https://www.simonandschuster.com/authors/Wallo267/208752390#:~:text=Wallace%20Peeples%2C%20better%20known%20online,and%20rapper%20Gillie%20Da%20Kid
• Listen to Million Dollaz Worth of Game Podcast: https://www.youtube.com/@MWORTHOFGAME
• Purchase "Armed with Good Intentions:" https://a.co/d/8YurRyk
• Follow Wallo267 on IG: https://www.instagram.com/wallo267/?hl=en
• Follow Wallo267 on X: https://x.com/wallo267?lang=en
• Check his website: https://www.wallo267.com
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:49 - About Wallo267

04:32 - Embracing determination; ignoring others' opinions completely

07:42 - Embrace strengths, respect weaknesses; leadership isn't universal

10:45 - Prove worthiness first, then assemble the team

13:31 - Pride hinders progress; focus on execution

18:27 - Consider your financiers' support and responsibilities

21:37 - Prison library emphasizes personal educational failure

23:13 - Experienced interpreting for prisoners, court cases

28:06 - These books make meaningful, inspiring gifts

The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.

I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.

We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels. 

To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode. 

Specifically, this episode highlights the following themes:

• The essential role of marketing in startup success
• Different avenues for impactful digital marketing
• Practical advice for overcoming initial marketing challenges

Links from this episode:

• Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan
• Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.
• https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202
• Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067 
• Learn more about Textbook Ventures: https://www.textbook.vc
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company
• 
  

==== Time Stamps ====

00:00 - Introduction

01:03 - About Jeremy Kagan

04:16 - Digital marketing now emphasizes data and optimization

07:25 - Target specific demographics easily using digital channels

12:31 - Interview customers for content and engagement boost

14:56 - Passion and authenticity are key in sales

18:27 - Authentic influencers drive engagement through influence

20:41 - Pitch startups offering experience, responsibility, and expertise

24:55 - Digital tools

Welcome to the first episode of Gold With Gould, the podcast that dives into the world of business and entrepreneurship with insights from top industry leaders.

In this inaugural episode, I sit down with Bernie Michael, Co-founder and Partner of AWH Partners, a real estate investment firm that’s made waves by investing $2.0 billion in hotel properties since 2010. Bernie and I discuss the crucial role of money in entrepreneurship, the challenges that come with leaving a secure career, and how important it is to have the right legal and financial foundation for any business. 

Bernie also shares his personal experiences of transitioning from a successful law career to diving into the world of real estate, offering valuable advice on pitching ideas, forming partnerships, and navigating the tricky terrain of startups.

Tune in to hear more insights and learn what you need to consider regarding money and legal matters in your own entrepreneurial journey.

Specifically, this episode highlights the following themes:

• Why money management is essential for entrepreneurial success
• The importance of legal agreements in business partnerships
• How to approach risk-taking and pitching ideas

Links from this episode:

• Get to know more about Larry Gould: https://www.linkedin.com/in/larrygould
• Get to know more about Bernie Michael: https://www.linkedin.com/in/bernard-michael-850bb8165
• Learn more about AWH Partners:
• https://www.awhpartners.com
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:48 - About Bernie Michael

06:28 - Explaining entrepreneurial risks to a cautious spouse

08:38 - Entrepreneurs must excel at pitching business ideas

13:03 - Discuss legal considerations for enthusiastic startups

15:34 - Startups need defined partnership agreements for success

18:40 - Ensure contracts

22:11 - Consider legal advice for business protection

26:01 - Magic mirror helps evaluate motivation and budget

28:17 - Legal issues crucial for partnerships and protection

30:04 - Connect with us for questions