I Had 172 Episodes and Zero Podcast Growth — So I Blew It Up and Started Again -

How to Create Your Signature Series. The Backbone of a Bingeable Brand 

Viral is a lottery ticket. Bingeable is a system. If you're posting good content that disappears into the void after 24 hours, the problem isn't your content.

This episode is about building the one thing that turns casual scrollers into people who come back every week: your signature series.

In this episode, we chat:

• What a signature series actually is: and why "posting on a theme" doesn't count
• Why bingeable beats viral for building a personal brand people buy from (trust compounds, reach doesn't)
• How to pick your series premise from the one converting story you found earlier this season
• The naming and format rules that make a series feel like a show, not a content calendar
• How consistent series titling compounds your podcast's search traction on Spotify

Your action this week: draft one series name and one repeatable hook structure, then run it through the checklist from today's episode.

Download → The Storytelling Worksheet

The framework behind every episode in this series:

⁠isabellestartsomewhere.kit.com/storytellingworksheet⁠⁠

Subscribe to the show: ⁠⁠⁠

⁠Spotify⁠⁠ · ⁠⁠Apple Podcasts⁠⁠

Follow along on Instagram: ⁠⁠⁠

⁠instagram.com/isabelleprestia⁠

Why Your Content Gets Views Yet Low Sales | The One Shift That Fixes It

Your content is getting seen.

People watch, they like, they comment, and then nobody buys.

If your views are up and your sales are flat, this episode is going to sting a little (in a useful way).

The problem isn't visibility.

It's that your content is doing the wrong job, and there's one shift in your content strategy that changes what it's actually saying to a buyer.

In this episode, we chat:

• Why views without sales are a messaging problem, not a visibility problem.
• The difference between content that entertains and content that converts (storytelling is the bridge).
• How to reposition your personal brand so your content attracts buyers, not just watchers.
• The one question to ask before you post anything, if you're building an online business.
• A quick content audit for entrepreneurs to find the trust gap between your views and your offers.

Download → The Storytelling Worksheet

The framework behind every episode in this series:

⁠⁠isabellestartsomewhere.kit.com/storytellingworksheet⁠⁠⁠

Subscribe to the show: ⁠⁠⁠⁠⁠

⁠⁠Spotify⁠⁠⁠ · ⁠⁠⁠Apple Podcasts⁠⁠⁠

Follow along on Instagram: ⁠⁠⁠⁠⁠

⁠⁠instagram.com/isabelleprestia⁠⁠

How to Find the One Story That Makes a Stranger Feel Like You're Talking Directly to Them

You already know your most powerful story exists. You just haven't figured out which one it is yet.

Last week, I told you to find your embarrassing story: the one that makes you a little uncomfortable.

This week, we go deeper. Because not every failure story converts. Some are just sad. Some are just cringe. Though, the right one? It stops someone mid-scroll and makes them feel genuinely seen.

In this episode:

• The 3-element framework every converting story needs: Specific Problem, Turning Point, and a Lesson that's actually useful to your ideal customer (not just useful to you)
• A 5-step process to identify your story: including why the one that still stings is almost always the right one
• The exact story structure that takes someone from "hm, interesting" to "I need to work with her" — opening problem → mess → turning point → lesson → proof

Your action this week:

Take the three embarrassing stories you wrote down in Episode 2. Run each one through the 4-question checklist from today's episode. The story that checks all four boxes? That's your story. Write it out, then download → The Storytelling Worksheet

The framework behind every episode in this series:

isabellestartsomewhere.kit.com/storytellingworksheet⁠

Subscribe to the show: ⁠

Spotify⁠ · ⁠Apple Podcasts⁠

Follow along on Instagram: ⁠

instagram.com/isabelleprestia⁠

How to Use Your Failure Story to Attract Clients | Storytelling Strategy

The Story That Built My Business Wasn't the One I Was Telling

The story you've been hiding? That's the one that's going to build your business.

For years I told the polished version. The growth, the wins, the "look how far I've come." And nobody cared.

The moment I shared the embarrassing part, the thing I was actively trying to hide, everything shifted.

In this episode, I'm showing you exactly how to find your version of that story.

This is Episode 12of The Bingeable Brand Series: the 6-part framework I wish I had before I recorded episode one, and the one I'm rebuilding everything around now.

• Why your success story is actually repelling your ideal client (and what to share instead)
• The moment on a mastermind call that changed how I think about storytelling forever
• Why failure stories convert when highlight reels don't
• How to find the story you're most embarrassed about, and why that's exactly the one to tell
• Your homework: three questions to find your most valuable story this week

Your action for this week: Write down three stories you're embarrassed about. Pick the one that makes you most uncomfortable. That's your starting point.

Free Download → The Storytelling Worksheet

The framework behind every episode in this series

⁠isabellestartsomewhere.kit.com/storytellingworksheet⁠

Subscribe for Episode 2 next Monday:

⁠Spotify⁠ · ⁠Apple Podcasts⁠

Follow along on Instagram:

⁠instagram.com/isabelleprestia⁠

I Invested $5K in a Podcast Studio (And Changed Nothing)

Your podcast isn't growing. It's not your audio quality.

I spent $5,000 on a professional studio setup, recorded 10 episodes in it, and watched my numbers get worse.

The microphone wasn't the problem. It was never the microphone.

This is Episode 1 of The Bingeable Brand Series: the 6-part framework I wish I had before I recorded episode one, and the one I'm rebuilding everything around now.

• Why better equipment fixes nothing (and what actually moves the needle)
• What I found when I audited 172 episodes of my own show
• The real reasons your podcast isn't converting, and none of them are production quality

Free Download → The Storytelling Worksheet The framework behind every episode in this series.
isabellestartsomewhere.kit.com/storytellingworksheet

Subscribe for Episode 2 next Monday:
Spotify · Apple Podcasts

Follow along on Instagram:
instagram.com/isabelleprestia

Ready for a cosmic plot twist?

Your Saturn Return isn't a curse — it's the universe giving you permission to completely rewire your life.

In this episode, we're breaking down why big life transits hit so hard, what astrology can actually tell you about your direction, and how to use your birth chart as a personal GPS when you're feeling lost.

We also discuss Pluto in Aquarius, moon transits, solar returns, timing techniques, astro-cartography, and how to read your chart for major life direction shifts.

KEY TAKEAWAYS:

✓ Pluto in Aquarius is asking you to rewire your identity + personal brand✓ Your Big 3 is just the beginning — houses change everything✓ Saturn Returns + other major transits are opportunities, not punishments✓ Timing techniques (solar returns, moon transits) help you make decisions strategically✓ Astro-cartography shows you where you need to be geographically for alignment✓ That "midlife crisis" feeling? Your chart probably already knew it was coming✓ Your voice + personal brand are directly connected to your House 1 placement

Connect with Fiona on IG here

⁠Bingeable Branding Mastermind  ⁠

⁠⁠⁠⁠⁠⁠⇢ Apply For Private Mentoring with Isabelle⁠⁠⁠⁠

🔐 The Start Again Series [EMAIL LIST] Exclusive Stories. Private Lessons. Honest Reflections. instant access when you sign up today:

⁠⁠⁠https://isabellestartsomewhere.kit.com/startagain⁠⁠⁠ 

Part 2 is here. And this one goes deeper.

Part 1 was about how I built the brand. And in this episode, I share about the moment I almost lost myself entirely and what happened when I chose to burn it all down anyway.

2023 started with a growing business and ended with a relationship that wasn't. A trip to Bali. A decision I didn't expect and that shocked everyone, including me. I stopped the podcast indefinitely. One day later, I met my ex-fiancé.

What followed was two years I didn't see coming. A 9-5 at a marketing agency. A promotion. An engagement. A mortgage. Everything that looked right on paper. Everything that felt deeply, quietly wrong.

By the end of 2024, the engagement was over. The job was gone. The house was sold. I moved back in with my parents at 26.

On paper, I looked like a failure. In real life, I felt like I'd just dodged the biggest bullet of my life.

This episode is about what happened next. How I rebuilt from scratch, restarted the podcast, moved to the Gold Coast, had my first 20k months in business, and became the most unapologetic version of myself. The version I always knew was in there.

In this episode:

→ The Bali download that made me stop the podcast and why I knew I had to trust it

→ The relationship that took me completely offline and what that season taught me

→ What it actually felt like to have the 9-5, the fiancé, the mortgage... and feel nothing

→ Moving back home at 26, selling the house, ending the engagement, and why I'd do it all again

→ How I restarted Start Somewhere, what the numbers looked like, and why I always knew it wasn't over

→ The mentors, investments and moments in 2025 that changed everything

→ What it took to go from broke to 20k months. And the identity shifts that made it possible

This is the episode I wish I had when I was in the middle of it all.

→ The Start Again Series — exclusive stories and private lessons from this chapter. Join the email list for instant access: https://isabellestartsomewhere.kit.com/startagain

→ Apply for Private Mentoring with Isabelle: https://form.typeform.com/to/v4IPMC49

→ Bingeable Branding Mastermind: https://www.isabelleprestia.com.au/bingeable-branding-mastermind

Connect with Isabelle:

→ Instagram: https://www.instagram.com/isabelle.startsomewhere/

→ LinkedIn: https://www.linkedin.com/in/isabelleprestia/

→ YouTube: https://www.youtube.com/c/IsabellePrestia29

→ Website: https://www.isabelleprestia.com.au/

In this raw and vulnerable 2-part episode series, I'm taking you behind the brand, the timeline, the wobbles, the moments nobody saw. The messy middle isn't a myth. It's where most of the real work happens, and I'm finally talking about it.

In this episode, we chat:

• How building my personal brand transformed the way I showed up, the opportunities that came in for my career, and how I elevated my self-image.
• The real story behind Start Somewhere, from recording in my bedroom to launching my podcast while coaching with Georgie Stevenson.
• My corporate life before entrepreneurship, and the moment I knew something had to change.
• The coaches, rooms and investments that genuinely shifted my identity and business.
• One of the most powerful manifestation moments of my life, and exactly what I did to make it real.

This one's personal. Part 2 drops soon.

⁠Bingeable Branding Mastermind

⁠⁠⁠⁠⁠⁠⇢ Apply For Private Mentoring with Isabelle⁠⁠⁠⁠

🔐 The Start Again Series [EMAIL LIST] Exclusive Stories. Private Lessons. Honest Reflections. instant access when you sign up today:

⁠⁠⁠https://isabellestartsomewhere.kit.com/startagain⁠⁠⁠ 

Self-Paced Programs & Complimentary Resources: 

⁠⇢ Flirting with the ideas in your notes app still? Access ⁠⁠⁠⁠Side Hustle to Profit⁠⁠⁠⁠: Make money from your passion in 4 weeks.

⁠⇢ Tempted to make your life irresistible? Join the ⁠⁠⁠⁠Start Somewhere Project⁠⁠⁠⁠: Cultivate life-changing opportunities for yourself 

⇢ [FREE MASTERCLASS] The Art of Seducing Your Audience Through Storytelling Marketing.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE MASTERCLASS] Create Content Without Feeling Burnout In Less Than 1 Hour⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE WORKBOOK] Unlock Your 5-Day Goal Setting Roadmap⁠⁠⁠⁠

Socials:

⁠⁠⁠⁠⁠⁠⁠⁠⇢ Connect with Isabelle on Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⇢ Connect with Isabelle on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⇢ Watch the Podcast on YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://www.isabelleprestia.com.au/⁠⁠⁠⁠ 

Top-Rated Episodes:

Sam Daily Interview —>⁠⁠⁠⁠⁠⁠⁠ ⁠https://open.spotify.com/episode/4rZ4Xy7W5pTnDkVpepeVna?si=daa2e51070dc4f73⁠⁠⁠⁠⁠⁠⁠⁠ 

Georgie Stevenson Interview —>⁠⁠⁠⁠⁠⁠⁠ ⁠https://open.spotify.com/episode/2MDPrVuGEVK7z0gVmiEGJc?si=de494e3394ef4716⁠⁠⁠⁠⁠⁠⁠⁠ 

Jessie Williams Interview —>⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/0UckqOPhxohV6raosklR6O?si=e9262e4d909346fe⁠⁠⁠⁠⁠⁠⁠ 

Embodying This One Concept Will CHANGE Your LIFE —>

⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/episode/4pOJuLQURxT4x6r1mmRU6k?si=ee4537b3347d405e⁠⁠⁠⁠⁠⁠⁠ 

Meditate, Manifest, Motivate: My Three Tips TRANSFORM 🧘🏽‍♀️—> ⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/2Ir8Oj5Is5THNjTBwyJtob?si=cea224c602ba4c8c⁠⁠⁠⁠⁠⁠⁠ 

How To Take The First Step To Create The Side-Hustle Of Your Dreams 💭 —>⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/1nyQOsC00bnoPiveTqUE5I?si=a26c99ea62e24a38⁠⁠⁠⁠⁠⁠⁠ 

Let's Start Somewhere. 🤎

Your story is the strategy, which is why in this episode, I reveal the 3 core skills to improve your storytelling marketing skills.

People are watching your online content long before they hit “follow.” They’re connecting, relating, and becoming invested before they ever buy from you.

Learn how to master storytelling that magnetises the right visibility and makes your brand bingeable.

⁠Bingeable Branding Mastermind  ⁠

⁠⁠⁠⁠⁠⁠⇢ Apply For Private Mentoring with Isabelle⁠⁠⁠⁠

🔐 The Start Again Series [EMAIL LIST] Exclusive Stories. Private Lessons. Honest Reflections. instant access when you sign up today:

⁠⁠⁠https://isabellestartsomewhere.kit.com/startagain⁠⁠⁠ 

Self-Paced Programs & Complimentary Resources: 

⁠⇢ Flirting with the ideas in your notes app still? Access ⁠⁠⁠⁠Side Hustle to Profit⁠⁠⁠⁠: Make money from your passion in 4 weeks.

⁠⇢ Tempted to make your life irresistible? Join the ⁠⁠⁠⁠Start Somewhere Project⁠⁠⁠⁠: Cultivate life-changing opportunities for yourself 

⇢ [FREE MASTERCLASS] The Art of Seducing Your Audience Through Storytelling Marketing.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE MASTERCLASS] Create Content Without Feeling Burnout In Less Than 1 Hour⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE WORKBOOK] Unlock Your 5-Day Goal Setting Roadmap⁠⁠⁠⁠

Socials:

⁠⁠⁠⁠⁠⁠⁠⁠⇢ Connect with Isabelle on Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⇢ Connect with Isabelle on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⇢ Watch the Podcast on YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://www.isabelleprestia.com.au/⁠⁠⁠⁠ 

Top-Rated Episodes:

Sam Daily Interview —>⁠⁠⁠⁠⁠⁠⁠ ⁠https://open.spotify.com/episode/4rZ4Xy7W5pTnDkVpepeVna?si=daa2e51070dc4f73⁠⁠⁠⁠⁠⁠⁠⁠ 

Georgie Stevenson Interview —>⁠⁠⁠⁠⁠⁠⁠ ⁠https://open.spotify.com/episode/2MDPrVuGEVK7z0gVmiEGJc?si=de494e3394ef4716⁠⁠⁠⁠⁠⁠⁠⁠ 

Jessie Williams Interview —>⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/0UckqOPhxohV6raosklR6O?si=e9262e4d909346fe⁠⁠⁠⁠⁠⁠⁠ 

Embodying This One Concept Will CHANGE Your LIFE —>

⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/episode/4pOJuLQURxT4x6r1mmRU6k?si=ee4537b3347d405e⁠⁠⁠⁠⁠⁠⁠ 

Meditate, Manifest, Motivate: My Three Tips TRANSFORM 🧘🏽‍♀️—> ⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/2Ir8Oj5Is5THNjTBwyJtob?si=cea224c602ba4c8c⁠⁠⁠⁠⁠⁠⁠ 

How To Take The First Step To Create The Side-Hustle Of Your Dreams 💭 —>⁠⁠⁠⁠⁠⁠⁠ https://open.spotify.com/episode/1nyQOsC00bnoPiveTqUE5I?si=a26c99ea62e24a38⁠⁠⁠⁠⁠⁠⁠ 

Let's Start Somewhere. 🤎

YT CTA 

⁠⁠⁠⁠https://www.isabelleprestia.com.au/⁠⁠⁠⁠  

⁠Bingeable Branding Mastermindhttps://www.isabelleprestia.com.au/bingeable-branding-mastermind 

⁠⁠⁠⁠⁠⁠⇢ Apply For Private Mentoring with Isabelle⁠⁠⁠⁠

https://calendly.com/isabelle-isabelleprestia/30min 

🔐 The Start Again Series [EMAIL LIST] Exclusive Stories. Private Lessons. Honest Reflections. instant access when you sign up today:

⁠⁠⁠https://isabellestartsomewhere.kit.com/startagain⁠⁠⁠ 

Further Resources & Freebies: 

⁠⇢ Flirting with the ideas in your notes app still? Access ⁠⁠⁠⁠Side Hustle to Profit⁠⁠⁠⁠: Make money from your passion in 4 weeks.
https://www.isabelleprestia.com.au/shtp 

⁠⇢ Tempted to make your life irresistible? Join the ⁠⁠⁠⁠Start Somewhere Project⁠⁠⁠⁠: Cultivate life-changing opportunities for yourself 

https://www.isabelleprestia.com.au/ssp 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE MASTERCLASS] Create Content Without Feeling Burnout In Less Than 1 Hour⁠⁠⁠⁠⁠

https://isabellestartsomewhere.kit.com/contentmasterclass 

⁠⁠⁠⁠⁠⁠⁠⁠⇢ [FREE WORKBOOK] Unlock Your 5-Day Goal Setting Roadmap⁠⁠⁠⁠

https://isabellestartsomewhere.kit.com/vision 

⇢ [FREE MASTERCLASS] The Art of Seducing Your Audience Through Storytelling Marketing.

https://isabellestartsomewhere.kit.com/bingeablebrandingmasterclass 

Let's Start Somewhere. 🤎