Episode title: You Don’t Need to Become a Content Creator to Market Your Business

Somewhere along the way, running a business started to come with a second, completely separate job:

becoming a content creator.

You might be a coach, photographer, designer, jewellery maker, salon owner, consultant… whatever.

And suddenly you’re also expected to know how to film yourself, edit videos, write hooks, understand lighting, follow trends, take photos, talk to camera, post Stories and somehow come up with something new to say every bloody day.

But here’s the problem:

Content isn’t the thing you’re trying to build. Content is one of the ways you get people to notice the thing you’re trying to build.

In this episode of The It Girl Show, I’m talking about the difference between being a business owner who uses content and being a content creator whose business is content — because social media has blurred that line so much that a lot of business owners are holding themselves to completely unrealistic standards.

And honestly? I think it’s making content far harder than it needs to be.

We’re getting into why you probably don’t need MORE production, MORE footage, MORE equipment or MORE time spent thinking about Instagram.

You probably need more skill + less complication.

Inside the episode, we talk about:

• Why comparing your marketing to a professional content creator’s actual job is a wildly unfair benchmark

• Why low-lift content can still be incredibly useful business marketing

• The handful of visual skills that make content look better without turning you into a professional photographer

• Why pretty content without a clear message isn’t enough

• How to decide what you actually want each piece of content to do

• Why the visual gets attention, but the message gives that attention somewhere to go

• How batching, banking, reusing and repurposing stop you from constantly starting from zero

• Why you do not need brand-new footage or brand-new ideas every time you post

• The question to ask yourself before you make your next Reel: “Am I doing this because it’s useful marketing for my business, or because I think this is what a content creator is supposed to do?”

Because the goal isn’t to make you better at thinking about content all day.

It’s to make you good enough at content that you don’t have to think about it all day.

Content should support the business.

The business shouldn’t exist to support the content.

And if you’re listening to this thinking, “YES. I want to be good at content. I just don’t want content to become my entire bloody job,” that is exactly why I created It Girl Content.

Inside, I teach you the visual skills — light, angles, posing, framing, what to film and how to make ordinary things look good — alongside a simple content system that helps you plan, batch, bank, reuse and repurpose what you create.

So instead of waking up thinking, wtf am I going to post today?

Content just… isn’t A Thing anymore.

Explore It Girl Content: https://www.oliviabossert.com/it-girl-content

Come say hi on Instagram: https://www.instagram.com/oliviabossert/

If content has ever made you think, “Maybe I’m just shit at this,” this episode is for you.

In the very first episode of The It Girl Show, I’m taking you back to where It Girl Content actually started — and spoiler: I did not set out to become a content educator.

I’m sharing how 15+ years as a professional photographer, years of building and marketing businesses online, a pregnancy, a slightly different business plan aaaand a LOT of market research eventually led me here.

Because the more I spoke to female business owners, the more I kept hearing the same things:

“I don’t know what to film.”
“I look awful on camera.”
“My house isn’t nice enough.”
“I’m not photogenic.”
“I don’t have the right equipment.”

And I realised something pretty bloody important:

A lot of the things women were treating like personal deficiencies were actually skill deficiencies.

Maybe you’re not “bad on camera.” Maybe nobody ever taught you how to pose.

Maybe your house isn’t the problem. Maybe nobody taught you how to use light, framing and backgrounds.

Maybe you don’t need a better phone, more equipment or a six-hour cinematic Reel. Maybe you just need to understand how to use what you already have.

In this episode, I’m talking about how my photography brain and business brain eventually collided, why I don’t think you need to become a full-time content creator to market your business well, and what being an “It Girl” actually means around here.

Because this isn’t about becoming someone else.

It’s about becoming really bloody good at a skill that used to feel really bloody hard — so content can stop taking up quite so much space in your brain.

And if your current problem is simply, “Olivia, wtf am I actually supposed to film?” I’ve got you.

Grab my free It Girl B-roll guide from the show notes and I’ll show you seven simple clips you can film in less than 30 minutes and reuse again and again.

No complicated production required. And no, it’s not just seven different ways to drink a cup of coffee.