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Direct (sort of) from the bustling floor of Ecomondo in Rimini we have a great  conversation with Filippo Nani, president of FERPI in Italy and veteran strategist in public relations. 

Together with Filippo we explore how credible communications can unlock real progress on sustainability, from major strategic decisions to building stakeholder trust, with the stories that inspire action across industries.

Filippo traces his path from journalism and government spokesperson to agency leadership, revealing how narrative craft and public accountability shape the green economy. We unpack the persistent “green vs growth” myth and examine why investors, banks, and customers increasingly reward companies that commit to measurable, transparent climate strategies. The theme is clarity over hype: no easy fixes, but real momentum where incentives, proof, and purpose align.

We also dive into the changing craft of communications. How AI, used well, gives practitioners more time for strategy and better tools for research and analysis. Anchored by FERPI’s Venice Pledge, Filippo argues for ethical AI practices, disclosure to stakeholders, and keeping humans at the centre of every decision.

Listen in to a great conversation about the future of communications - and sustainability - in Europe. 

Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.