Overview

IBM’s Client Value Acceleration (CVA) program reflects the continued evolution of IBM’s approach to software asset management. The program enhances visibility, collaboration, and actionable insight while helping clients gain a unified, data-driven view of their IBM software environment through the IBM Client Value Portal.

CVA is designed to deliver measurable business outcomes such as greater transparency, predictable costs, and stronger alignment between software investments and business goals. Supported by authorized service providers like Anglepoint, the program enables clients to continually optimize their IBM software estate while maintaining compliance and control.

Guided by IBM’s Customer Success organization, led by Kim Humphrey, CVA continues to grow with new portal capabilities, streamlined processes, and a more connected client experience that reflects IBM’s ongoing commitment to delivering continuous value.

In this episode, leaders from IBM and Anglepoint will share insights into the CVA framework, highlight recent updates, and discuss how organizations can make the most of the program’s evolving capabilities.
What You’ll Learn 

• The purpose and value of IBM’s CVA program and how it drives measurable outcomes
• How is the CVA program different than the legacy IASP program
• How the CVA framework and portal enhance visibility, predictability, and collaboration
• Recent updates and client-driven improvements to the program
• How IBM and Anglepoint work together to support client success across every stage

Presented By
Kim Humphrey – VP, Worldwide Customer Success Leader, IBM Technology Sales
Javier Moreno – VP, Global Sales – IBM Practice, Anglepoint

Speakers
 
Pratheek Purushotam, Anglepoint Senior Manager, IBM Global Service Delivery 
Chris Campbell, Anglepoint Senior Lead Consultant, IBM Global Service Delivery 

Episode Overview 

In this episode of the ITAM Executive podcast, we unpack the basics of IBM’s new Client Value Acceleration (CVA) program and what you can expect after joining the CVA program. 
 
You’ll hear highlights from our recent webinar, IBM Client Value Acceleration (CVA) with Anglepoint: A 12-Month Roadmap hosted by Anglepoint Senior Manager, Pratheek Purushotam and Anglepoint Senior Lead Consultant, Chris Campbell. Together, they explain how IBM’s IASP program has evolved into CVA and what that shift means for you. 
 
We also walk through what to expect as a new or existing client, including the requirements to join the CVA program, what the first 12 months look like, the data collection process, and how your Effective License Position (ELP) is generated.  
 
What You’ll Learn:  

During this episode, we address key topics, including: 

• What to expect in the first 12 months look like in the program
• The requirements for joining the CVA program
• How to take full advantage of the CVA program with Anglepoint
• And much more 

Speakers:
Jason Razor, Anglepoint Director of Flexera Channel Sales 
Alan Legerlotz, Anglepoint Director of Global Flexera Services Delivery 

Episode Overview:
In this episode of the ITAM Executive podcast, we discuss Anglepoint’s five-step framework for turning raw IT asset data into meaningful, actionable intelligence with Flexera.  

Alan Legerlotz, Anglepoint Director of Global Flexera Services Delivery, discusses how to move from basic discovery and visibility to clean, entitlement-aware data, and then on to optimization, governance, and automation. Along the way, Alan shares common pitfalls, practical best practices, and ways to turn insights into measurable savings and reduced risk. 

You’ll hear why chasing more data isn’t the goal. Instead, the right data — normalized and tied to entitlements — is what unlocks optimization and risk reduction. The conversation also emphasizes prioritization, realistic coverage targets, and the importance of preparing early for renewals so insights convert to savings.  

What You’ll Learn: 

By tuning in, you’ll gain insights into: 

• The five-step value journey from data to intelligence 
• Focus discovery on the right sources, not 100% coverage 
• Normalize data for clear insights 
• Connect entitlements to usage for true compliance  
• Turn findings into savings aligned to contract renewal 
• And much more 

Speakers:

Benjamin Coon, Anglepoint; Alec Flory, Origina 

Episode Overview:

This episode serves as a critical guide to understanding the significant post-acquisition VMware changes and their implications for customers. Based on insights from our recent webinar, “VMware Licensing in 2025: Latest Updates, Increased Audit Activity, and Support Alternatives,” this discussion is essential for ITAM, SAM, procurement, and technology leaders navigating a rapidly changing VMware landscape.

We cover critical updates including:

• New requirements for software downloads and the introduction of mandatory reporting for VCF 9.0.
• A significant increase in Broadcom’s audit activity, often framed as a “renewal check” but functioning as a usage audit
• Broadcom’s issuance of cease-and-desist letters targeting post-support updates without an active agreement, citing violations of intellectual property rights

We also share practical recommendations such as proactive planning and demand forecasting for VMware environments. And we explore third-party support options, including Origina, to improve cost control and support coverage

Speakers:

Wes Mantle, IBM WW GM Software Sales & Licensing; Peter Mierzejewski, IBM VP WW CVA Program; Ron Brill, Anglepoint President & Chairman; Javier Moreno, Anglepoint VP WW IBM Sales 

Episode Overview:

In this special episode of The ITAM Executive podcast, we dive into IBM’s Client Value Acceleration (CVA) Program, the future of IBM software asset management. Taken from our recent webinar, “Skip the Audit: IBM’s CVA Program Explained,” this discussion outlines why the CVA program is replacing the IBM Authorized SAM Provider (IASP) program and what that means for IBM customers.

Our panel of IBM and Anglepoint leaders breaks down the strategic, licensing, and compliance advantages of the CVA program, especially the value of audit exemption and the new portal designed to provide a comprehensive, single-pane-of-glass view into IBM software deployments, usage, and entitlements. This portal is tailored for Procurement, Tech Sponsors, and Business Leaders.

The CVA program also allows the approved use of multiple SAM tools for sub-capacity licensing, expanding beyond IBM’s ILMT, to provide greater flexibility and visibility for managing your IBM environment.

What You’ll Learn:

During this conversation, our speakers discuss key topics, including:

• What is IBM’s CVA program and how it differs from IASP
• Overview of the new CVA licensing portal
• New IBM CVA costs and contracts
• Customer privacy and data security
• And much more

Speaker: Pratheek Purushotam, Anglepoint Sr. Manager

Episode Overview: This episode of the ITAM Executive include highlights from Anglepoint’s webinar, Achieve IBM Licensing Success with ITAM Tools: ILMT, Flexera, and ServiceNow.

Pratheek Purushotam, Sr. Manager and IBM expert at Anglepoint, discusses IBM software licensing, specifically focusing on sub-capacity and container licensing, which allow organizations to pay only for the resources consumed, unlike traditional full-capacity licensing.

Pratheek also highlights the importance of using IBM-approved Software Asset Management (SAM) tools like ILMT, Flexera, and ServiceNow SAM for accurate tracking and reporting.

What You’ll Learn

• Sub-capacity and container licensing best practices
• ITAM tools for IBM licensing
• Benefits and features of the IBM IASP Program
• And more 

Understanding IBM licensing, especially sub-capacity and container licensing, is crucial for cost optimization. Using the right ITAM tool(s) is essential for accurate monitoring and compliance.

To learn more about IBM licensing and how Anglepoint can help, visit anglepoint.com/contact or email us at [email protected].

Speakers: Angie Marchuk, Southern Company; Martina Borck, Jack Henry & Associates; Lina Vergara, Anglepoint  

This episode of The ITAM Executive was taken from our 2025 Women in ITAM webinar, Collaboration is Key: ITAM, FinOps, and Procurement.

This episode features an excellent panel of female leaders in the technology space as they explore the critical role of collaboration across ITAM, FinOps, and Procurement. Angie Marchuk, from Southern Company, shares insights on IT Asset Management; Martina Borck, from Jack Henry & Associates, representing Procurement; and Lina Vergara, from Anglepoint, brings the FinOps perspective.

What You’ll Learn:

During this episode, our speakers address key topics, including: 

• Common obstacles in cross-department collaboration—and how to overcome them
• How ITAM, FinOps, and Procurement can work together more effectively
• Career advice for women in technology who seek to succeed and lead in their fields

Listen now to gain expert insights and real-world strategies for driving success in ITAM and beyond.

Speaker: Ron Brill, Anglepoint President & Chairman, Chair at ITAM Forum, Chair at ISO ITAM Standards Committee

Episode Overview:

This episode of the ITAM Executive podcast features highlights from our webinar, 5 for 2025: Top 5 IT Asset Management (ITAM) Priorities for 2025 to Maximize Business Value.

In this episode, Ron Brill, President & Chairman at Anglepoint, shares key focus areas for ITAM programs to maximize business impact this year. These priorities for IT asset management in 2025 include new and developing priorities, while others are long-standing best practices that remain critical for organizations to address.

Key Topics Covered:

• Maximizing ROI on Software Asset Management Tools[AF1] : Many organizations struggle to get the most value from their Software Asset Management (SAM) tools.
• Aligning with Procurement: Collaboration between ITAM and procurement is crucial, especially with rising software costs and changing licensing models.
• Aligning with FinOps: The integration between FinOps and ITAM is becoming increasingly important with the growth of cloud infrastructure.
• IT Sustainability: ITAM has a crucial role to play in an organization's sustainability efforts.
• Leveraging AI for ITAM: Organizations need to educate themselves about AI and its impact on IT assets. Additionally, ITAM programs need to understand the licensing, software usage, and costs associated with AI.

If your organization is looking to improve its ITAM program or focus on these key priorities in IT asset management, don't hesitate to reach out to Anglepoint. Contact us here or email us at [email protected].

For more insights, check out these resources:

If you’re interested in learning more about Ron connect with him on LinkedIn.

Listen in on our latest podcasts by checking out the ITAM Executive.

Dig into more insights from ITAM executives by subscribing on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Host:
Sarah Marriott, Director at Anglepoint 

Speakers:
Marie Davies, Sr. ITAM Manager at Nationwide Building Society
Ros Davies, Sr. Procurement Manager at Nationwide Building Society 

In this episode of The ITAM Executive, we join Marie and Ros from Nationwide Building Society (a large UK financial institution that provides a range of banking services) who discuss their first-hand journey and experience with the IBM IASP program.

Marie (SAM) and Ros (Procurement) also chat about how they brought their departments together to overcome significant IBM compliance challenges (including painful audits and ineffective ITAM tooling) and how this collaboration has been transformational for Nationwide.

This episode covers the following in detail:

• Nationwide’s initial IBM compliance challenges
• Discovering IASP and Nationwide’s concerns and apprehensions with the program
• Resolving concerns and selecting an IASP partner
• The road to IBM compliance and Nationwide’s bright future with IBM
• The importance of a strong relationship between SAM & Procurement and how to achieve successful outcomes

Episode Overview

In this episode of The ITAM Executive, we highlight insights from Anglepoint’s recent webinar, “Conquering 5 Challenges to Deliver a Successful ITAM Program with ServiceNow.”

The episode explores the challenges and solutions involved in building a successful IT Asset Management (ITAM) program with ServiceNow, as experienced by Jerry Frasier, Program Director for the SAM team at Toyota.

Achieving Intelligent Data

The ultimate goal of an ITAM program should be to have “intelligent data,” meaning organizations should have complete visibility of their IT assets and their usage. Achieving this level of clarity is much easier said than done.  

Toyota’s journey toward intelligent data provides key lessons in overcoming these obstacles.

What You’ll Learn

• How intelligent data drives ITAM success. Overcoming several challenges, including data accuracy, complexity, and communication.
• The role of ServiceNow as a powerful tool for managing IT assets, enabling organizations to gain visibility into their software estate, optimize usage, and ensure compliance.
• The importance of effective communication and collaboration with stakeholders in gaining leadership support and driving successful ITAM outcomes.
• How partnering with an experienced provider like Anglepoint can provide the expertise and resources needed to acquire intelligent data and ITAM success.
• And more.

Toyota’s journey to intelligent data emphasizes the importance of having a well-defined ITAM strategy, reliable data, and strong partnerships to achieve success in software asset management.