The ITAM Forum Podcast

We speak with Ron Brill, chair of the ITAM Standards Committee, to learn more about ISO and the ISO ITAM family of standards (19770) and what's coming down the pipeline. We also touch on FinOps and Sustainability and how ITAM can contribute.

Our favourite quote from this episode: "It's my guess that it will be ITAM that will have to adapt to be more like FinOps than the other way around."

Besides his role with the ITAM Standards Committee, Ron is also Vice Chair of the ITAM Forum's Trustee Board and the Chairman at Anglepoint. He's also a FinOps Certified Practitioner (and holds many other certifications).

We speak with Brian Adler from Flexera about key findings from the 2022 State of ITAM report. Brian is Senior Director, Cloud Market Strategy, at Flexera and a Governing Board Member of the FinOps Foundation. We discussed how ITAM professionals are creating more time (thanks to tools and automation) to focus on non-audit activities and the rising percentage of ITAMers who are now part of their organisation's CCoE (Cloud Center of Excellence) team...and much more.

You can access the full 2022 State of ITAM report here: info.flexera.com/ITAM-REPORT-Stat…Asset-Management

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Partner of the Year winner. From building trusted relationships to delivering real-world impact, the winner shares their approach to collaboration, lessons learned, and what it takes to be a true strategic partner in ITAM.

“Reducing drama is a superpower in an enterprise IT.” - Kerim Yuksel

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Rising Star. From early career milestones to standout contributions, the winner shares insights, lessons learned, and what it takes to make a meaningful impact in ITAM.

“If my experience encourages someone to take a second look at ITAM or feel excited about pursuing it, then that’s incredibly rewarding for me.” - Katherine Caruso

What happens when ITAM and FinOps teams stop working in silos? Real savings. In this episode, we break down how combining IT asset intelligence with financial optimization practices—like BYOL, license portability, reserved instances, and hybrid use benefits—can drive tangible cloud and software cost reductions. Tune in for practical examples and takeaways you can apply immediately.

Our favourite takeaway:

“You’ve got two options: you can get on board with it and be part of that conversation… or you can stand still and hope for the best.” - Ryan Hardcastle

Calling all Hardware Asset Managers and IT Service Management pros. This episode is for you! Martin Thompson speak with George Deligiannoudis, the CEO of Mobilise IT about MDM (mobile device management), EMM (enterprise mobility management), and UEM (unified endpoint management). They also touch on ZTM (zero-touch mobility) and how AI-driven robots and industrial devices fall into all of this. You don’t want to have a security threat arise with these devices either (think HAL 9000).

One of our favorite quotes from this episode:

“The proliferation of devices and the IoT explosion, which is expected to reach 40 billion+ devices by 2030, is not only becoming a technical nightmare for any enterprise but also a scale and cost issue.”

In this podcast we take a hard look at where we really stand with software audits as we head into 2026 – who’s actually auditing, how their tactics have shifted, and where the real risk now sits. We unpack “cooperative” audit-immunity deals (like IBM’s), the rise of volume-based audits over strategically targeting customers, and the new players stepping in as old names step back. We will also the new audit defence tactics that will be required as we move towards more AI-driven, consumption based metrics.

"Within three days of expiring, the Audit letter and hit them out and they're literally coming three days after said like we're going to order you now. When you think about the amount of time it takes them to plan that, because the Audit letter mentions the auditor it mentions the Audit company, it mentions the contract so they've also been planning this over two or three weeks. So they knew before long before the ELA was going to expire that they were going to come in an audit just to make sure that there was no further revenue I could get from the relationship. " Barry Pilling, bedigital

AI promises smarter IT Asset Management, but only when the data and decisions behind it can be trusted. In this episode, we unpack how organizations are using data and AI in ITAM, where things can go wrong, and what responsible adoption really looks like. The conversation highlights real-world challenges, governance considerations, and the mindset needed to balance speed, insight, and control.

"But in order for us to start leveraging at scale these kind of capabilities, we need to have that foundational trust. And that's nothing new. That's been the case for IT asset management for as long as I've, you know, been in this industry, which is a long time. You know, so having trustworthy data underpinning your IT asset management practice has always been the case, and it's no different now. " - Kieron Dean, SeriveNow

In this episode, SHI and SoftwareOne delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. We also discuss how embracing relationship management, including effective change management—can enhance communication, build trust, and create a more inclusive environment. Join us as we explore actionable strategies to develop these essential soft skills and elevate the impact of ITAM in today’s dynamic business landscape.

"We're in a unique position where we have so much data, and we influence all the business. It is the backbone of any business, and they spend millions on it. It's getting that message across that, we could really drive value with our item knowledge and experience and the data we have." - Jayne Frank-Kelly, SHI

AJ Wit, Mark Bradley, and Ryan Hardcastle delves into the powerful intersection of financial, environmental, and asset management. This episode reveals how integrating these practices can help organisations control costs, reduce their environmental footprint, and meet compliance and risk management objectives, creating a more efficient and sustainable approach to IT operations.

"FinOps was the new kid on the block, but over time, both FinOps and ITAM have realised they’re tackling the same challenges from different angles" - Mark Bradley, Flexera