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Our interview with Jackie McKeown is setting the pace. Jackie—the creative and design director of Literary Sport—was in town from Toronto and made a pit stop on the pod to chat vintage illegal wrinkle-free fabric treatments, littering while running, viral Toronto dialect and slang, what's going on with Literary Sport and how it's different from all the other performance lifestyle brands out there, whether regular people who just so happen to stay active actually need performance to begin with, running's bro culture and the gear it inspires, run club discourse and their typical members, Japanese nylon built for ninjas, the beauty of modular clothing and intuitive design, Substackers that actually move the needle, big brands can steal the sauce but they'll never have the recipe, a frank discussion on pricepoints, the best and worst parts about working with her life partner Fran, go-to cheat meals, running shoes without heels, Canadian humility, that time she worked with Drake and organized his shockingly expansive archive, and much more on Jackie McKeown's interview with The Only Podcast That Matters™.