The Jag Show: Podcast Tips, Tricks, and Best Practices

A former coworker of mine had a sign on his door that said “AFDI.” It stood for “Actually Doing It.” (I’ll let you figure out what the F stood for.) The hardest part about starting a podcast is just that - AFDI. It’s easy to get overwhelmed, between finding the right equipment, getting the show online, and figuring out your content. And once you’ve done all that, haven’t you just added one thing to your plate forever?

Well, not necessarily.

For most of my clients, their podcast is a branding/marketing tool. What if you created a podcast series as an asset to answer YOUR clients’ and potential clients’ frequently asked questions?

I’ve done several podcast series with financial advisors. And there’s enough content there for us to have done monthly shows since 2019. But maybe you don’t have the time or budget to commit to this indefinitely. What are the 5 most frequently asked questions you get? They could be:

• What’s this going to cost me to hire you?
• How do I know if I’ve saved enough for retirement?
• Should I do a Roth conversion?
• What do I do when the market drops?
• How do I leave a legacy for my children and grandchildren?

Boom. Five episodes. It’s a finite commitment on your part. And when you get these questions, you can refer clients that respective episode, instead of having the same conversation over and over and over again.

This is a great tool for existing clients and leads. But here’s another bonus. If your podcast is optimized for SEO (traditional and AI), through good show notes and transcripts, others may find you. If someone is searching for Roth conversions or legacy planning, your podcast might come up. Now that lead is in your sales funnel. You’ve established credibility and they “know” you on some level because they’ve listened to or watched you.

Once you’ve created the content, it can go everywhere. Of course, the podcast will start on Apple, Spotify, and YouTube (even if audio only). But you can embed the content on your website. You can make social media shorts and reels from the content and put them on all of your channels. All of this will drive discovery.

We are all busy. If the idea of doing a podcast every week, or every month, is daunting - this may be the perfect foray into the genre. Map out what you want to do. Execute it. And the evergreen content is the gift that keeps on giving.

If this is a project I can help you with in 2027, feel free to reach out.

I should thank my client Jill Mastroianni, estate planning attorney and host of The Death Readiness Podcast, for the idea for today’s post. You can learn more about her here.

https://www.deathreadiness.com/

Two of the smartest people I know in podcasting sat down for a conversation recently. Matt Cundill, who I call the Podcast King of Canada, intereviewed Jay Nachlis, the brilliant researcher at Coleman Insights. They talked about podcasts’ role in battling the loneliness epidemic we are facing. They also covered video, Smart TVs, and various other developments in podcasting and radio. You can check the episode out here:

https://www.soundoffpodcast.com/jay-nachlis-coleman

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Your podcast is like going to the gym. Starting takes motivation, but sticking with it takes consistency. A lot of people make a New Year’s resolution to finally launch a show. They come in excited, full of ideas, and ready to build something. But just like the gym in January, that early rush fades fast once people realize the work is harder than they expected.

By mid-January, the excitement starts to wear off. By the Super Bowl, the gym has more open machines, and the podcast world has more open space too. Guests are easier to book. Consultants have more availability. The people who stay with it can find a rhythm. But getting past the first wave is only the beginning.

Once the early competition disappears, the real challenge begins. Now you have to keep going for yourself. You find your format, your style, and your regular segments. That is like finding your favorite cardio machine. But a strong podcast needs more than the part you enjoy most. Recording may be fun. Editing, planning, writing social posts, and promoting the show may feel like leg day. Still, those pieces matter if you want people to find your work.

That leads to pod fading. Life gets busy. Vacation happens. Kids’ sports start. Work gets heavy. Before long, you miss a week, then a month, and maybe longer. Then you start asking whether the podcast is still worth the money and time.

The answer can still be yes, if you come back. A break may cost you some downloads or momentum, but it does not erase everything you built. You are not starting from zero. I know that from experience. The Jag Show launched in April 2018 with the goal of being weekly, but over eight years and more than 200 episodes, it has had plenty of gaps. At one point, I took eight months off. More recently, I only released one episode between October 2025 and April 2026.

But each time I came back, listeners were glad the show returned. That is the point. A break does not have to become the end. If people liked hearing from you before, they will likely be glad to hear from you again.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Discover the balance between AI tools and authentic storytelling in your podcast.

For a deeper dive, check out this week's article on Substack.

In a world where everyone is buzzing about AI, it’s crucial to consider its role in podcast production. AI can streamline certain tasks, but it’s essential to maintain that human touch that elevates a podcast beyond average.

AI tools are becoming increasingly integrated into the podcasting process, but the decision to use them comes with risks. For for every step—be it creating transcripts, show notes, or even enhancing audio—there’s a trade-off between convenience and quality.

"AI creates average content and does not have the human touch. A successful podcast has to be above average and have that actual emotional human connection."

This highlights the importance of remaining vigilant about the quality of content generated or edited by AI.

Jag outlines several practical applications of AI:

• Transcripts: While AI can automate transcription, it often misinterprets words, which can lead to significant misunderstandings. Always proofread AI-generated transcripts carefully.
• Show Notes: AI can assist in drafting show notes, but they must be tailored to sound human-like to avoid penalties from search engines.
• Content Ideas: AI can help overcome writer's block by suggesting topics based on trending discussions in your niche.

NEVER, EVER allow AI to write scripts or voice your podcast. Authenticity is key in maintaining a connection with your audience.

"The beauty of podcasting is the personality that comes through. A machine will never be able to replicate that."

AI tools that enhance audio quality can be helpful, especially when dealing with poor recordings. Yet, over-reliance on these tools can lead to unnatural edits and distorted sounds. Jag advises careful adjustments to ensure the final product maintains its integrity and authenticity.

As you consider integrating AI into your podcasting workflow, reflect on what truly resonates with your audience. The heart of podcasting lies in genuine connection and storytelling. If you know someone looking to start a podcast, Jag encourages you to reach out! Planning for podcasting in 2027 starts now.

For more insights and tips, check out www.jagpodcastproductions.com.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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I'm headed to New York this Thursday and Friday for the 2026 version of Podcast Movement.

Today, I'm breaking down how the conference has evolved and changed, with separate events for the big industry players and independent creators.

And I'm highlighting some of the panels I'm excited to see - from keynotes about stats and "WTF is a podcast" to breakout sessions on everything from community building to thumbnails.

More:

https://podcastmovement.com/

Going to be at Podcast Movement this week? Find me in their SwapCard app! Just search for Jon Gay.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Most podcasts chase downloads. Jeff Kurkjian built something better - a show people actually return to because it feels personal, consistent, and worth their time. If you're trying to grow a podcast, monetize one, or turn short-form clips into real audience loyalty, this conversation pulls back the curtain.

Jag sits down with Jeff Kurkjian, co-host of  Is This a Great Game or What  with his father, Hall of Fame baseball writer Tim Kurkjian, to unpack how the show evolved from a weekly baseball conversation into a three-episode-a-week brand with a clear identity and a loyal niche. Jeff reveals why the biggest growth driver was not Apple Podcasts or Spotify - it was repeatable, scroll-stopping video, ruthless consistency, and understanding that discovery starts with attention, not audio.You'll discover:

Jeff also shares the tools and workflow he uses to produce the show, including Riverside, Ecamm, Adobe Premiere, Adobe Audition, and a Stream Deck, plus his philosophy on what makes podcast marketing actually work: say something real, make it personal, and give listeners a reason to care beyond the topic itself.This episode is essential listening if you're a podcaster, creator, broadcaster, or brand trying to build something that lasts. The message is simple: don’t build for clicks - build for the people who come back.

(00:00) Intro

(03:29) - The origin story of Is This a Great Game or What?

(07:14) - Why the format changed from weekly to three times a week

(10:16) - Building an audience before expecting revenue

(11:00) - Why podcast discovery starts on social media, not apps

(13:54) - What download numbers do and do not tell you

(15:59) - Why the show works as a father son podcast, not just a baseball podcast

(23:20) - Why personal perspective makes expert content more compelling

(24:06) - “We’re only expert on one thing, ourselves”

(25:54) - Joining the Foul Territory Network

(27:51) - How network support helps with production and promotion

(30:35) - Why sponsorships and brand partnerships take time

(33:21) - Advice for podcasters without a team

(36:08) - Why Riverside, Ecamm, and other tools matter

(39:53) - Editing workflow in Premiere, Audition, and podcast hosting

(41:43) - Why podcasting should still be fun

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Podcast scams are everywhere! 

In this episode, I break down the biggest red flags podcasters need to watch out for. From sketchy “tech checks” and paid guest spots to fake downloads, review schemes, overpriced equipment deals, and questionable award offers, this isa practical guide to spotting scams before they cost you time, money, or credibility. You’ll also hear why some offers are too good to be true, how scammers use vanity metrics to lure creators in, and what to check before joining a podcast network or paying for promotion.

The scams we break down:

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Reading your guest’s full bio in the opening seconds is killing your podcast’s first impression. Replace that boring lead-in with a sharper hook that sounds natural, builds curiosity, and gets listeners to keep going.If your episodes start with a wall of credentials, job titles, and dates, this one is for you. I explain why the first 30 seconds matter more than almost anything else on a podcast, especially when Apple and Spotify are showing your newest episode first.

You’ll discover:

I uses a real example (mine!) iof a guest bio packed with radio stations, relocations, layoffs, and a business pivot to show exactly how quickly listeners tune out when you over-explain. 

A much better approcah creates mystery, signals relevance, and keeps the conversation moving.This matters because your opening isn’t just an intro, it’s the moment listeners decide whether your show feels polished or amateur. If you’re onboarding new guests, hosting interviews, or producing a show that needs to hook strangers fast, tightening your opening is one of the easiest upgrades you can make.Perfect for podcasters, interview hosts, and producers who want stronger openings without sounding stiff. If you’ve ever wondered how to introduce a guest without boring your audience to death, this episode gives you the fix.

More: https://jagpodcastproductions.com/stop-reading-your-podcast-guest-bios/

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If you host a podcast, you’ve probably checked your download numbers more times than you’d like to admit. It’s natural — those stats feel like proof that something is working. But the truth is, downloads can be misleading. A recent shift in the podcast industry highlights this perfectly. A new trade group, the Alliance for Measurement in Podcasting (AMP) , suggested that downloads are not the best way to measure podcast advertising performance. Instead, they recommend measuring a “play,” meaning someone listens to or watches at least 30 consecutive seconds of an episode. That raises an important question: if someone downloads your episode but never actually listens, what does that number really tell you? For many podcasters, the answer is: not much.

Downloads can feel exciting because they’re easy to count and easy to compare. But they don’t always reflect real engagement. Someone can subscribe to your show, auto-download episodes, and never press play. In other words, a download proves availability, not attention. That’s why downloads are often a vanity metric. They can offer social proof, and they may matter for sponsors or ad-supported shows, but they don’t always tell you whether your content is actually connecting with people.

Most podcasts aren’t just trying to rack up ad revenue. For many creators, the podcast is a branding tool. It’s a way to build trust, create community, and support business or mission-driven goals. That’s especially true for:

If your podcast helps someone trust your expertise, join your community, or become a client, then a smaller audience can still create massive value. A show with 500 deeply engaged listeners can do more for your goals than a show with 50,000 passive downloads.

Think about the kinds of podcasts that create real impact. A show for people living with a serious illness. A podcast that helps families navigate a difficult diagnosis. A series built to educate and support a niche audience.In those cases, success isn’t about chart position. It’s about connection.The biggest wins come from:

That’s the kind of impact downloads alone will never capture.

If downloads aren’t the main thing, what should you measure? Start with the goals of your podcast. If your goal is brand building: Focus on trust, authority, and audience loyalty. If your goal is sales:Look at leads, conversations, and client conversions. If your goal is community:Pay attention to replies, comments, shares, and repeat listeners. If your goal is education: Measure how well listeners understand, apply, and remember your message. The right metric depends on the outcome you actually want.

It’s fine to care about downloads. Everyone likes seeing growth. But don’t let the number on a dashboard distract you from the real purpose of your podcast. The best podcasts don’t just get heard. They get remembered. They get shared. They build something real. So instead of asking, “How many people downloaded this episode?” Ask, “What did this episode make possible?” That’s where the real value is.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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Starting a podcast can be an exciting venture, but one of the biggest hurdles for many aspiring podcasters is deciding what equipment to buy. In this post, we’ll break down some essential gear recommendations, from good to better to best, to help you kickstart your podcasting journey with confidence.

When you’re starting a podcast, the first piece of equipment you’ll need is a microphone. It’s crucial to choose a quality microphone to ensure your audio is clear and professional. Here are my recommendations:

Good: Samson Q2U

The Samson Q2U microphone is a versatile option for new podcasters. It typically retails between $50 and $70 and features both XLR and USB connectivity, allowing you to use it with various setups. This dynamic microphone delivers great sound as long as you’re close to it.

Better: Shure MV7

Best: Shure SM7B

You might wonder why you need headphones for podcasting. They are essential for monitoring your audio and ensuring everything sounds right during recording. Here are my recommendations:

Good: AirPods

Better: Wired Headphones

Best: Audio-Technica ATH-M40X

If your podcast includes video, you’ll need a decent webcam or camera. Here are the options:

Good: Laptop Camera

Better: Logitech Brio

Best: Digital SLR Camera

Choosing the right recording device is vital. Here’s what I recommend:

Good: Focusrite Scarlett Solo

Better: Zoom PodTrak P4 Next

Best: Rodecaster Pro II

I am a referral partner of Riverside – an all-in-one platform that records audio and video, features a text-based editor, and a number of other enhancements from recording to publication. Here is my referral link. 

Starting your podcasting journey doesn’t have to be overwhelming. By choosing the right equipment from these recommendations—whether it’s microphones, headphones, webcams, or recording devices—you’ll set yourself up for success. Remember, the best gear for you depends on your budget and the quality you’re aiming for.

If you have any questions or need further guidance, feel free to reach out to me at Jag Podcast Productions!  (313) 757-2524 or [email protected].

For a more compreshensive list and explanation of podcast equipment, visit my full recommendation page here.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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It is extremely hot in Michigan this week, with record highs expected here and in many parts of the country. That makes podcast recording harder, especially if your space gets warm or noisy. The show can still go on, but you have to be smart about how you record.

1) Turn off air conditioning and fans near your microphone when possible. A loud fan or air vent can create distracting background noise that makes the recording harder to listen to. That said, safety matters. If turning off the AC makes the room uncomfortable or puts you at risk of getting sick, leave it on.

2) Use AI cleanup tools when noise is unavoidable. Riverside has Magic Audio, Descript has Studio Sound, Adobe has Adobe Enhance, and Auphonic can help clean up and balance short audio clips. These tools are not perfect, but they can help when heat forces you to record with fans or air conditioning running.

3) Speak into a dynamic microphone. Condenser microphones pick up more room noise, including fans, vents, dogs barking, and cars outside. A dynamic mic helps reject more of that background noise. There are affordable options like the Samson Q2U, which plugs in by USB, and higher end options like the Shure SM7B. The important thing is to use a dynamic mic unless you are recording in a well treated room.

4) Record early or late in the day. Just like walking the dog at 6 a.m. or 9 p.m. during a heat wave, recording before the day heats up or after the sun goes down can make the session more comfortable.

5) Drink room temperature water. Avoid soda or anything carbonated because it can create gas bubbles while speaking. Avoid dairy because it can cause phlegm. Ice water may seem like the right choice in the heat, but cold can cause vocal cords to contract, which makes it harder to speak clearly.

The bottom line is simple. Keep recording if you can, but do not risk your health for one episode. If the space is too hot or the conditions are not safe, the episode can wait.

Read this podcast as a blog post here.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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