Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.

Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.

Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.

That's the episode. Not theory. Not a tutorial. What this actually looks like in practice.

What's covered:

Links:

I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts.

The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails.

Honest point: I don't know if it works. Two weeks left in the proof window to find out!

The entire report — the exact PDF a paying client receives — is linked below.

Read the self-assessment: https://jakewoodhouse.io/self-assessment/

Book an AI Assessment: jakewoodhouse.io/ai-assessment

Timestamps

00:00 — Ran the product on myself last Thursday

01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee

06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter

08:00 — Four pain points the report flagged

11:30 — The recommendation I didn't see coming: Apollo + Claude

12:30 — Why standard hourly-rate maths doesn't fit a productised service

16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence

17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake.

19:30 — Honest uncertainty: I don't know if any convert

22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business.

27:00 — Ideas have never been cheaper. Execution has never been more important.

28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing?

Connect:

Website: jakewoodhouse.io

X / Twitter: @jakewoodhouseio

LinkedIn: Jake Woodhouse

YouTube: @jakewoodhouseio

Instagram: @jakewoodhouseio

Email: [email protected]

A friend mentioned a story to me last week.

Somewhere in suburban Texas, a pool builder has allegedly built an autonomous AI agent that scans satellite imagery for affluent homes without pools, renders a luxury pool into the actual backyard, estimates the build cost, and mails a personalised postcard with a QR code. No human in the loop. Tens of thousands of homes. Inbound qualified leads.

I haven't independently verified the operator. What I have verified is that every component of the workflow is real, accessible, and being discussed openly across Reddit, LinkedIn, and the AI builder community. And the deeper insight — the one that actually matters — is that AI has just collapsed the cost of hyper-personalised outbound marketing by four to five orders of magnitude. For the first time in marketing history, this kind of campaign is economically viable for local-service businesses.

In this episode I walk through the workflow step by step, dig into the unit economics, name the ethical pushback, and pull it into what it means for Australian small business owners — landscapers, fencers, solar installers, granny flat builders, kitchen renovators. Someone is going to do this in your industry in 2026. The only question is who.

Chapters

0:00 — Intro 0:55 — A phone call with a technical friend

1:50 — What's allegedly happening: the pool workflow

3:30 — How it actually works: the tech stack

6:00 — Why I haven't verified the operator (and why it doesn't matter)

6:55 — The unit economics — traditional CAC vs AI-powered outbound

9:50 — The real unlock: pre-AI vs post-AI cost maths

10:45 — Where else this applies (solar, landscaping, granny flats, kitchens)

13:15 — The surveillance question

15:50 — What this means for your business

20:00 — The AI Assessment — what's actually in it

21:15 — Why incentives inside large companies will hold them back

25:30 — Why solo operators are about to become more viable

27:55 — Wrap

Resources & references:

Get an AI Assessment for your business:

If you're a small business owner and you're thinking "this is exactly the kind of thing I should be exploring but I have no idea where to start" — that's what the AI Assessment is for.

$999 AUD. A 20-minute call. A bespoke PDF report within 48 hours identifying the highest-leverage AI opportunities specific to your business — both quick wins and longer-term builds like the one in this episode. Report-Pays-For-Itself guarantee: if the monthly ROI identified doesn't exceed $999, full refund.

Three slots per week.

👉 jakewoodhouse.io/ai-assessment

Connect:

If you've seen a workflow like this being applied to a different industry — landscaping, solar, fencing, granny flats, anywhere — I'd love to hear from you. Reach out on any of the channels above.

Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money?

That rabbit hole became the AI Assessment business I now run, and it became this episode.

This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone.

If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you.

Chapters

00:00 — Welcome

00:33 — 4am, three kids asleep, one question

02:15 — Who this is for

02:35 — Why February changed everything

04:35 — The system I copied from my wife

07:30 — The verification layer (AI hallucinates)

09:45 — The founder journey at 10x speed (vs Entrepreneur First)

12:00 — Rod Bishop: solo founder, no CTO, no VC

13:10 — Why bespoke beats generic

15:30 — Sam's boxing gym

17:30 — The Johnny lighting story

19:00 — The stack (Dale asked)

23:00 — Why organic content first

26:30 — What this means for you (Pete and Mat)

28:30 — Outro

Resources mentioned

Call to action

If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.

Ten days ago I sent an SMS to my warm network offering a free AI Business Assessment. Five business owners said yes. By Friday, I'd run five 20-minute calls, delivered five custom AI roadmaps, and identified between $1,560 and $17,400 of monthly value waiting to be unlocked.

Lewis, a construction and landscaping director in Melbourne, replied: "What once felt overwhelming now feels exciting."

This episode is the story of those 10 days — the SMS that started it, the five calls, the numbers, and the offer that's now live at jakewoodhouse.io/ai-assessment

Chapters

In This Episode

The Offer

AI Business Assessment — $999 AUD

Book yours: jakewoodhouse.io/ai-assessment

Links & References

Take Action:

Connect

The gap isn't access. It's knowing where to start.

On New Year's Day 2009 my dad died. Within two years I'd inherited capital I had no idea how to manage. What followed was 17 years of expensive decisions — wealth managers, angel investing, real estate, and Bitcoin, you name it, and I've had a crack at it, whilst recently I've been through a 60% drawdown that brought everything into sharp focus. This episode is the honest story of what happened, what it cost, and what I built from it. Including the text message exchange with a close friend — right at the hardest moment — that has became the foundation of everything I now share. Sound Money. Sound Mind. Sound Marriage. This is The Durable Man. If this resonates, please reach out: [email protected]

In this episode of the podcast I was joined by Andi Pitt, a venture capitalist in the Bitcoin space, and former member of a cult. She discusses the concept of mind control, its prevalence in society, and its implications for individual cognitive sovereignty and democracy. This was a truly mind-bending conversation. We discussed cults and mind control, the Iranian regime, education as a tool for indoctrination, the idea of cognitive sovereignty, Bitcoin and personal freedom, VC in the Bitcoin industry today, and finally the impact of meditation with self-awareness. So much to learn from someone like Andi.

Timestamps:

0:00 Introducing Andy and the topic of mind control

0:57 Andy's experience growing up in a cult

5:56 Finding a framework to understand the world

7:19 Do evil people know what they're doing?

12:14 Humans are programmable for survival

15:51 Seeing mind control everywhere

20:08 COVID-19 and global mind control

23:01 Cognitive sovereignty and democracy

33:00 The nuanced role of meditation

44:58 The value of uncorrelated assets

Reach out to Andi:

Nostr: npub1tlvvdgm4csch9x3m0r3qsrll7zsaccl49c4gdz5qz9g3jz33l92ss4gp7z

X: https://x.com/1andipitt

Reach out to me:

Email: [email protected]

Thanks,

Best

Jake

In this episode I spoke with Roland. He run's me through how he's used OpenClaw, and Bitcoin, to create an open‑source personal assistant, that runs on its own LN‑VPS server, pays for AI model usage via Pay‑Per‑Q, and can autonomously spawn new agents to handle tasks like email, GitHub, and continuous research. He also explains how Alby’s self‑custodial Alby Hub ties all Lightning‑enabled apps together, making Bitcoin the native currency for everyday software. Listeners will learn how to boost productivity, automate workflows, and build Bitcoin‑first products using always‑on AI agents without sacrificing privacy. The future is already here, most just don't realise it yet…

Timestamps:

0:00 Welcome and Roland's Bali Bitcoin Story

1:18 The Rise of Open Claw

3:36 Setting Up a GitHub Account for Open Claw

6:08 Autonomous Agent Onboarding with Bitcoin

11:49 AI as a Tool for Productivity

17:56 AI, Sound Money, and Human Potential

20:05 Open Claw: A Personal, Always-Online Agent

25:40 How Roland Uses Open Claw Day to Day

30:06 Business Models for AI Agents

34:20 Paying for Open Claw and AI Models

37:21 The Open Source Advantage

43:38 Alby's Mission: Bring People to Bitcoin

57:07 Lightning Network Growth and Adoption

1:01:41 Final Thoughts

Get in touch with Roland:

Nostr: npub1zk6u7mxlflguqteghn8q7xtu47hyerruv6379c36l8lxzzr4x90q0gl6ef

X: https://x.com/rolznz

Get in touch with me:

Email: [email protected]

Thank you

Best,

Jake

In this conversation, I spoke with Red Tail Hawk, and we explored the themes of education, homeschooling, and the lifelong process of learning. We discuss the importance of self-directed learning, curiosity, and the role of parents in shaping a child's educational journey. The conversation also touches on the impact of AI on education and the necessity of developing critical thinking skills in a rapidly changing world. Red emphasized that education should be about making memories and fostering a love for learning, rather than merely acquiring knowledge.

Chapters

0:00 Introducing Red and homeschooling

5:28 Defining success and the traditional process

9:16 Bitcoin as a test of humility

14:34 Reincarnation and centralized control

16:55 Establishing daily learning habits

21:59 Concerns about AI and truth

23:55 Homeschooling vs. state schooling

31:14 The window of absorption

40:55 AI and the changing entrepreneurial landscape

47:10 Establishing a consistent time of day for study

Contact

As always, please do reach out if any questions at all: [email protected]

Best,

Jake

This week, I spoke with David Parkinson, an entrepreneur deep in the Bitcoin journey, turning his passion into a reality. No-one said this was easy, but it sure is interesting! Musqet is a very exciting business, and an example of where I see things going long-term, with practical implementations of Bitcoin in the real world. In particular keep an ear out for his experience fundraising, an area I have more and more interest in.

Timestamps:

0:00 Introducing David and Musket

0:29 Musket Bitcoin Payment Demo

2:56 Explaining How Musket Facilitates Bitcoin Payments

5:44 Defining a Bearer Asset

10:35 The Intersection of AI, Bitcoin, and Energy

15:34 David's Origin Story with Bitcoin

22:37 Adoption of Bitcoin Payments

32:51 Musket as a Trojan Horse for Bitcoin Adoption

41:51 Bitcoin Is Inevitable

47:10 Advice for Aspiring Entrepreneurs

If you want to reach out to David:

X: https://x.com/Musqet_David

Website: https://musqet.tech/

If you want to reach out to me:

Nostr: npub1ltz38gwwmmg740r5qlqjn96gth5thv5wmhkwlgqks9lu3485q7jsy6k4fh

Email: [email protected]

Website: https://jakewoodhouse.io/

Thank you

Best,

Jake