Bobby Ghoshal is the founder of Dupe.com, a viral app with 2m+ customers to help you find duplicates of furniture or clothes.
(00:01) Wtf is Dupe??
(4:00) Bobby's genius $20 viral marketing on TikTok
(8:01) "Accidentally" is the best hook ever
(11:01) Owning words, slogans, and phrases
(13:50) Viral metrics on Instagram + TikTok
(16:45) Creator marketing with 15 separate accounts
(25:02) Nikita Bier's growth advice to Dupe
(32:32) Information Asymmetries = $$$
(37:29) DO NOT DIE - Paul Graham
(43:02) Bullish on design founders
(52:14) Long-term vision of Dupe
Jason Levin is a viral marketer and Head of Growth at Product Hunt. Read Jason's weekly advice column on organic social media growth for startups.
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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.