The music industry is turning musicians into content creators—and after releasing two independent singles, Jeff Adams felt that pressure firsthand.In this episode of The Jeff Adams Show, Jeff draws on his experience as a musician, in artist management, and running a record label to explore the growing demands of music promotion.
Between TikTok, Instagram Reels, Spotify advertising, and chasing algorithms, when do artists get to focus on making music?Jeff shares his perspective on streaming royalties, musician burnout, AI-generated music, record deals, touring costs, and why online attention doesn’t automatically create a sustainable music career.His message isn’t to quit. It’s to keep creating for the love of music, understand the business, and build income streams that support your creative work.
Are musicians being forced to become influencers just to get heard? Join the conversation with The Jeff Adams Show.
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