Lance Tyson specializes in generating results due to his evidence-based approach to the subtleties—and the power—of the human-to-human connection. As the trusted advisor to executive management teams across the nation, Lance has had the privilege to consult on negotiation strategies for multi-billion-dollar naming rights and sponsorship deals for the nation’s biggest sports stadiums.
Since the age of twenty-five, Lance has been onstage at least twice a week, delivering sales presentations to crowds of 10 to 10,000. In January of 1995, he joined Dale Carnegie, a leader in professional training programs, where he moved his way up the ranks, eventually acquiring ownership and building the largest and most successful sales operation in the Western Hemisphere.
After a fifteen-year run, Lance sold his interest in Dale Carnegie to form a new company, Tyson Group, an award-winning, high-performance sales training and consulting firm. The focus of the Tyson Group is to diagnose sales teams and propose solutions that deliver results that make sense for the organization’s needs. The Tyson Group isn’t just a company that provides training—they are a partner that offers solutions.
When getting the deal is critical and the sales environment is challenging, sales leaders across all verticals rely on Lance Tyson to help them find prospects, get a meeting, and close the deal.
What you will learn
- What inspired Lance to start working in sales
- Active Listening: What is it and why is it a top skill in sales
- The story behind Lance’s book and how he developed his writing craft
- Lance shares his advice on the best-systematized approach to sales
- Human-to-Human (H2H) Marketing: Discover powerful ways to connect with people
- Lance’s best tips to become a great salesperson