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When Your Marketing Stops Working: 5 Critical Pivots for 2025

In the first episode of The Jeff Payne Show, hosts Jeff Payne and Donovan Fourie discuss crucial changes necessary when your marketing strategies stop working. They explore five critical pivots for modern marketing, emphasizing the evolution of consumer behavior, the importance of branding, navigating content-saturated landscapes, the significance of human-generated content, and the power of quality short-form videos.

Additionally, they highlight the benefits of a strategic email marketing approach and creating value-driven advertising campaigns. With practical examples and insights, this episode sets the stage for effectively adapting marketing strategies in 2025.

00:00 Introduction to the Jeff P Show
00:46 The Changing Landscape of Marketing
03:06 Branding: Making Your Brand Stick
06:13 Navigating the Crowded Content Landscape
10:07 The Human Touch in Marketing
12:19 Effective Email Marketing Strategies
16:52 The New Approach to Advertising
20:15 Conclusion and next week