Given how much outdoor recreation is available in the region, it's a sure thing that we'll visit with the author of a trail guide now and then. This one is a bit different, for two reasons. First, it's hyper-local, including only trails in the general Ashland-Medford area. Second, it's got QR codes to scan, so each trail guide comes with a video. This helps explain the title: AshlandTrails.com The Book . Jim Falkenstein is the creator of what he calls "the beginning of trail books 2.0."