Every place where people work started with an idea. And the people who come up with ideas about businesses are studied and lauded in our society. We begin a new regular feature on The Exchange, "The Ground Floor," visiting with entrepreneurs in our region about how they got started and how they overcame obstacles. Up first: Matthew Bernard, the current CEO of Darex , the Ashland-based maker of sharpening equipment. He is the fourth generation involved in the running of the company.