The Jellyfish Current

The Jellyfish Current

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The Jellyfish Current episodes

  • Reviewing 2023 and Predicting 2024 — S2 Ep 9

    Summary

    The conversation covers the rise of AI in workflows, the impact of the Barbie phenomenon, the growing comfort with TikTok, the decline of Twitter, and the future of social media, the changing landscape of community and conversation, and consumer privacy and the shift in brand communication. The conversation explores various topics related to influencer marketing, authenticity, disclosure, humour in advertising, and the future of content. It also touches on the impact of influencers in B2B marketing and the role of community in calling out inauthentic ads. The conversation concludes with predictions for 2023 and 2024, including the rise of the creator economy and the significance of live events in social media.

    Takeaways

    AI has become more integrated into workflows, making a difference at a broader scale for the industry.

    The Barbie phenomenon showcased the power of brand partnerships and the impact of a well-executed marketing campaign.
    TikTok has seen increased adoption by brands, offering new formats and data for effective advertising.
    Twitter has experienced a decline in user engagement and advertising quality, but still holds potential as a platform for real-time news and authentic conversations.
    The concept of community has evolved, with platforms like TikTok providing moments of connection and entertainment.
    Consumer privacy concerns have led to a shift in brand communication, with a focus on authenticity and transparency. Authenticity is crucial in brand partnerships, and influencers are expected to represent brands in an authentic way.
    The line between authentic content and advertising can be blurry, and there is a need for clear disclosure.
    Influencers are becoming increasingly important in B2B marketing, following the trend set by the B2C world.
    Unintentional endorsements can have a significant impact, highlighting the power of influence.
    Community plays a role in calling out inauthentic ads and holding brands accountable.
    Humour is making a comeback in advertising, particularly in short-form content.
    Long-form content is also seeing a resurgence, with platforms like TikTok and YouTube incentivizing longer videos.
    2023 is characterised by confusion and debates around authenticity and endorsement.
    The creator economy is a major theme, with influencers gaining more prominence and opportunities.
    2024 is predicted to be the year of democracy and political impact, as well as the year of live events and social media.
    Chapters

    00:00 The Rise of AI in Workflows

    08:05 The Impact of the Barbie Phenomenon
    17:34 The Growing Comfort with TikTok
    22:18 The Decline(?) of Twitter and the Future of Social Media
    28:21 The Changing Landscape of Community and Conversation
    34:18 Consumer Privacy and the Shift in Brand Communication
    34:57 Authenticity in Brand Partnerships
    35:35 The Complications of Influencer Marketing
    36:32 The Impact of Influencers in B2B Marketing
    37:01 The Power of Influence and Unintentional Endorsements
    37:26 The Debate on Disclosure and Authenticity
    39:38 The Role of Community in Calling Out Inauthentic Ads
    41:46 The Shift Towards Humorous Short-Form Content
    43:34 The Return of Long-Form Content
    48:19 The Year of Confusion
    48:47 The Creator Economy
    49:16 The Year of Democracy and Political Impact
    49:54 The Year of Live Events and Social Media

    49 min
  • Navigating a Future With AI
    What happens when two data scientists with Ph.D.s in anthropology and biology do a podcast on artificial intelligence?
    Join us as Jellyfish’s AI specialist Amanda Lee and Camino Robotics data scientist Elaine Kozma walk us through the technological and ethical impacts of AI in marketing. A fascinating discussion for those who want to implement AI tech and policy.
    43 min
  • Pride and Neurodiversity
    Culture Day PT. 2
    Part two of our live Culture Day sessions featured illuminating discussions on Pride in the workplace with Nigel Hewson, and embracing neurodiversity with author Abigail Balfe.
    Guest hosted by Jellyfish Culture & Engagement Director Luisa Monteiro Furlan.
    48 min
  • AI, Diversity, and Leadership
    Culture Day Sessions PT. 1
    Welcome to season 2 of the Current! We’re kicking it off with a special two-part live episode on responsibility, inclusivity, and diversity within the workplace. And, oh yeah — how AI fits into the picture.
    Jellyfish hosted Culture Day, featuring moderated discussions with exciting guest speakers. The Current did its own thing in honor of Culture Day. In this special episode, we spoke with guest Sahil Jhamb of Meta on ethical AI and much more.
    48 min
  • Career Progression and Planning
    Retention & Careers PT. 2
    What types of attitudes and mentalities are beneficial for career growth?
    In a world where people hop around more often than not, it’s key to know how to make an impact and grow in your career. We speak with VP of Paid Search, Jai Amin, who’s been with Jellyfish for over a decade, on what it takes to advance and make an impact in your role.
    36 min
  • Training & Upskilling to Keep Adding Value
    Retention & Careers PT. 1
    Are you doing enough to actually grow and retain your workforce?
    A focus on training and upskilling will keep your employees determined and aligned with the organization more than the occasional office party or happy hour.
    We speak with Lavall Chichester, CEO of Growth Skills, on his unique journey and how leaders can keep workforces motivated.
    30 min
  • Reading the Numbers With Econometrician Grace Kite
    With all of the metrics that marketers have access to, which are the right KPIs to leverage for your goals?
    The real health of your marketing isn’t limited to one or two overarching metrics. It’s all about context: the state of the industry, and the status of your objectives. We speak with Econometrician Grace Kite and brand strategist Tom Roach about how to make sure you’re measuring the right KPIs, what many brands get wrong when analyzing performance, and future-proofing your marketing.
    46 min
  • Pitchin’ Ain’t Easy
    How can we demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes?
    No, pitchin’ ain’t easy. We speak to Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish, on this crucial aspect of the advertising business. How it’s evolved, how it continues to change, and what professionals should understand and take away to have the greatest impact on a brand when it comes to game time.
    44 min
  • How SEO & ASO Are More Important Than Ever
    The Optimization O’s
    How adept are you with the Optimization O’s: ASO and SEO?
    We speak to Client Partner Tze Sam and Jellyfish Chief Solutions Officer, Earned Media, Nick Fettiplace on how ASO and SEO can be leveraged to make informed content decisions that can impact how effective your marketing is. Learn all about the intricacies of ASO and SEO.
    54 min
  • Cultivating Creativity in a Hybrid Work Environment
    How can people remain excited, productive, and successful when adapting to hybrid work schedules?
    In this episode of The Jellyfish Current, we speak to Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk on balancing a work-from-home vs. office environment. Learn about the business benefits of bringing people together in-person while allowing people the freedom of their own space.
    28 min

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