The Jim Galiano Show: Help for Freelancers & Solopreneurs

https://www.jimgaliano.com

I guess it was inevitable that I’d have to talk about the Coronavirus sooner or later. Especially considering how it’s impacting business activity throughout the world. Here’s the problem. If you talk about a best-case scenario, people will argue with you about it. If you talk about a worst-case scenario, people will argue with you.

Circumstances may differ from one person to the next. Either way, you’re not going to make people happy. That leaves us with the one-day-at-a-time approach. This, perhaps, is the only small patch of common ground that’s left to work with. You make your plan(s), and then wait to see how things play out.

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Today I want to take about boredom. Business boredom, to be more precise. I’d also like to talk about the path to reinvention. In my experience, sometimes one can lead to the other. Other times, it might be circumstances or changes in the marketplace that may lead you down the path of change.

I’ve experienced it both ways. And while facing the unknown isn’t always the easiest thing to wrap your mind around, changing things in the digital world isn’t as difficult as you might think.

I have a lot of thoughts to share with you along these lines – so I hope you’ll join me for today’s podcast.

https://www.jimgaliano.com

Thank you for joining me today for Episode 140! Today, I want to take a look at the freelance business model. In recent years, freelancing has acquired a bit of a negative reputation in many circles. And yet, this business model can be a great fit for some digital entrepreneurs – depending upon your specific goals and objectives.

While it’s true that you may eventually want to replace yourself and work “on your business” instead of “in it,” some freelancers may find that keeping it simple and doing the work themselves is good enough.

The decade of the 2020s has started as we’ve turned the corner, so to speak, on the 2010s. I don’t know about you, but it actually “feels like” we’re at the beginning of something new.

Some people have a way of dragging the past along with them into the future. They let the past define who they are and who they will be. The truth is, even if all of your business efforts have failed miserably in the past… those failures are still in the past.

The past isn’t happening to you anymore. You can have a fresh start. You can start building something better for yourself in 2020. You can build a profitable, easier to manage business if you really want to. The key is, you must be willing to do the (often boring) work and put in the initial effort to get things going.

Many people hesitate to put in the effort in the here and now because they’re still not over the disappointments of the past. I encourage you to treat today as a new day. Not a recycled version of the past. Doubts may come and worries may persist, but feelings and reality are often two different things.

If you’re considering turning the page and starting a new chapter in your business life, I think you’ll enjoy today’s podcast.

https://www.jimgaliano.com/agency

As great as it is to have skills and talent, I find myself wondering where persistence and the unwillingness to quit or give up fit into the equation? Giving up is easy. I mastered the method myself during my early years. Pushing yourself further than ever gone before isn’t easy.

Sometimes, though, that’s exactly what it’s going to take for you to enjoy the kind of success you’ve been dreaming about.

Dreaming is easy. The work, on the other hand, can make you “feel” downright miserable. Can you relate? If so, you’ll get something good out of today’s podcast!

https://www.JimGaliano.com

Do you need to get back to the basics? Usually, the signs are all there. You’re tired, stressed, and working harder than ever – but still, your business isn’t growing. Maybe you’re spending hours upon hours thinking and planning – but nothing seems to be coming together in a practical sense?

Maybe you need to forget all that stuff and just get back to the basics.

The basics don’t sell as well as the “advanced,” in-depth stuff. The truth is – the basics usually work better. The more advanced something is the more room for error exists.

Focusing solely upon the basic fundamentals within your business for the rest of the year can increase your bottom line and put you over the top as few other things can.

That and more in today’s podcast.

https://www.jimgaliano.com

In today’s podcast, I’d like to talk about getting results with your digital marketing efforts. When I look at the marketplace of today, I can’t help but tell whoever’s willing to listen, “We’re all in the marketing business in 2020 whether we want to be or not. We’re all in sales whether we want to be or not.”

That said, you can still do both and at the same time – keep it simple. That’s the good news. The bad news is – you’re going to have to master some kind of consistency and focus in the process.

You have to be willing to find that ONE THING that works better than everything else and go all-in with it. If this sounds like something you need to hear, I hope you’ll join me for today’s podcast.

https://www.jimgaliano.com

A lot of hard work goes into building a business. Especially on the front end. Now, imagine for a minute that you’re in a place where you can sell that business for one big payday?

How sweet would that be? You could even roll some of that money into another venture – only this time, you wouldn’t be starting at ground zero.

One of my current clients has done this 4 times. After each sale, he goes into semi-retirement. He invests some of the money, lives debt-free, and then does it again (about every five years).

The secret is, he knows what buyers and investors are looking for. These are people who’d rather buy an established business than start from scratch. He builds with those things in mind.

In today’s podcast, I’ll be talking about planning for the future and possibly building something that can ultimately lead to your biggest payday ever.

According to recent surveys, the top three skill deficiencies that lead to business failure today are - finances, sales & marketing. While “tech-savvy” has become the norm, finance-savvy is now severely lacking. I talk a lot about marketing and sales in this podcast – but not so much about finance.

Managing money intelligently is a skill, just like any other. How much money you make versus how much money you keep may be worlds apart. In today’s podcast, I want to take a closer look at the topic.

If you’re selling digital products or services in 2020, I have good news for you. Most of you can bypass all the complex approaches to marketing and sales by adopting a personal brand strategy for your business.

Every business needs a marketing and sales system of some kind in place. You can incorporate both into a personal brand strategy. The one approach can tick a lot of boxes! Thanks for joining me on today’s podcast episode.