Shithousery/ˈʃɪthaʊsəri/ (n.)
Poor, but not unambiguously illegal, behaviour, especially in competitive sports. Disruptive or underhand tactics intended to gain an unfair advantage.
Aboyne/əˈbɔɪn/ (v.)
To beat an expert at a game of skill by playing so appallingly that none of his clever tactics or strategies are of any use to him.
—Douglas Adams & John Lloyd, The Meaning of Liff
Prelude: the final
Against all expectations, not least of which yours, you are in the grand final. Things broke lucky: you had a good draw, your opponent in the quarter-final tore a hamstring and in the semi-finalist had an off-day, you got the bounce of the ball and somehow prevailed, and here you are. They’re singing the anthems, but you know you’re up against it. Your opponent is the reigning champ: younger, taller, faster, fitter, and more skilful, in every facet of the game. Just hands-down better. In a straight shootout, you don’t stand a chance.
There’s one arrow in your quiver, but even that’s bent: you’re crafty. Streetwise. You’ve got game.
So what are you going to do? Just sit there and take a pounding?
Now, where would be the fun in that?
The 2026 FIFA World Cup Final
There was an extraordinary moment towards the end of the 2026 FIFA World Cup Final between Spain and Argentina. It was missed by the television cameras, VAR, and all of the little accelerometers embedded in the $1200 ball.
This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.
It was captured, accidentally, on an iPhone by a fan standing high in the stands behind and to the left of Argentina’s goal in the second half, as he filmed down the ground toward the Spanish end. Regulation time was over. We were three minutes into an alloted four minutes of stoppage time. It was nil-all and extra time was beckoning.
Having just lost an aerial challenge, Argentina’s Enzo Fernández sprints to recover the ball as Spanish defender Pau Cubarsi comes out to compete for it. Cubarsi gets there first, on the halfway. So late, and so poor, is Fernández’ challenge that Cubarsi is catapulted spectacularly into the air. Referee Slavko Vinčić immediately shows Fernández a yellow card — really, it should have been a straight red — but since Fernández has already been booked, he is sent off anyway.
But this is not the interesting incident. Twenty-five metres behind the tackle, the iPhone catches Argentine left back Nicolás Tagliafico watching, unengaged in the action, a good ten metres from any other player. Closest, in fact, is referee Vinčić, but he, like everyone else has his back to Tagliafico, mesmerised by Cubarsi’s dramatic rear somersault.
Within an instant — literally, before Cubarsi has even hit the ground, which he does in a tremendous heap — Tagliafico collapses, waving his legs in the air and clutching his knee, for all the world like he has been felled by a huntsman’s axe. No Spaniard is near enough by to even bother protesting innocence. No-one touched him. There is no-one within cooey of him, who even could have touched him. Tagliafico — a painted ship upon a painted ocean — writhes and gurgles, as if his Earthly struggles are at an end. It is perfectly absurd. At first, with all the other commotion on the pitch, no-one even notices.
Like everyone else, the iPhone zooms in as the referee strides towards Fernández — already vainly protesting that is all some ghastly misunderstanding — and brandishes the succession of cards. Indignantly, Fernández refuses to quit the field.
The prone Tagliafico is now out of shot, but enter Argentina’s captain Lionel Messi. He marches from the Spanish half toward the referee — the farthest and fastest he moved all day — motioning towards Tagliafico. Even now, only 13 seconds has elapsed since Fernández’s foul. Messi remonstrates with the referee, repeatedly gesturing towards Tagliafico, for another fourteen seconds.
To his credit, Vinčić does not buy it for an instant. We cannot see what happened to Tagliafico in the meantime and no other cameras appear to have captured it, but the BBC’s interactive 3D match experience does capture it. You can highlight Tagliafico, zoom in on him, and watch him roll around until, apparently, being told to stop by the linesman.
Though it failed, this is still shithousery of the highest order. To apprehend a scenario and so quickly react to it requires not just presence of mind but instinct. You cannot learn this.
Likewise, from Messi: to even notice Tagliafico, some fifty metres away the other side of an explosion of action is a testament to the maestro’s unparalleled vision and game awareness. To read and comprehend his signal as astutely as he does suggests spooky entanglement. It speaks to a deep, innate feel for the game, and all the means of prevailing, fair and foul.
For deep shithousery.
Some have this, some don’t. Argentina has it. English teams, by and large, don’t.
“Shithousery”?
Shithousery is gamesmanship: to play just within the rules—or in the unspoken voids where there are none, or even against the rules—but in the certain knowledge you will get away with it. To “shithouse” is to infringe morally, but not legally. You most often see it in sports but is just as common in politics and business.
To shithouse is to sledge. To dive. To run down the clock by taking the ball to the corner flag. But also to grandstand. To take credit for someone else’s work. To brown-nose the boss. To impugn. To ask, “have you stopped beating your wife?”
It can go wrong. Following media reports of child abuse linked to an unidentified Tory official, plainly thinking it an excellent piece of shithousery, Sally Bercow tweeted to her 50,000 followers:
Why is Lord McAlpine trending? *innocent face*
This impugned the conservative peer with the ostensibly plausible deniability of an open question that was only loaded for those plugged into British political minutiae — but when it proved unfounded, Lord McAlpine successfully sued.
In any case, shithousery is inevitable, whenever we fix rules in advance with arbitrary limits that do not carve nature at its joints. Rules that presume all actions are witnessed, and all players have honourable intent. But referees are unsighted. Touchlines are arbitrary. Less gifted players do what they can to win: they do not always play fair. If you’re facing an overwhelming opponent, sometimes you have no choice.
Preconfigured rules of the game are blind to this “underdog’s dilemma”. They presume each team will continue to press for goal until the final whistle, but sometimes keeping the ball from the opponent, however you can, is all you need to win.
In a sense, going a goal up and parking the bus is a form of shithousery.
Each year governing bodies — of sport and in life — realign the rules to shut down newly discovered routes to the shithouse, but the scope for imaginative gamesmanship passeth all understanding. It is, in any case a forlorn task: to shithouse is, in a sense to exploited misconceived rules. No rules have more misconceptions than new ones.
We may not, therefore, like shithousery, but we are stuck with it. This article makes the case that, instead of righteously disdaining it, when confronted with it, we should return the favour.
Shithousery as tactic in a finite game
By taking their shithousery to a different level, Argentina demonstrate how finite games — competitive, bounded, zero-sum games like football — are most comfortably won at the margin of legality. Argentina may not have won the World Cup this time, but they have before, and they got a good deal closer here than, by rights, they ever should have.
They did this not by being good, but bad. This is not a criticism. It is a fact of life, and “good” teams need strategies to cope with it. One strategy is to reply in kind.
As in business and life, there are “formal” and “informal” modes of play. Formal ones we can see, and track, and record: goals scored, tackles made, possession and territory held, passing accuracy and so on. But they can paint misleading pictures. “The data” absolutely fail to explain why Spain could not wrap up the game in the first 20 minutes.
Spain plays beautiful, elegant, rational, orderly football. Their players are settled, stable, calm, and efficient. They don’t panic. They press high, tackle cleanly, and make good shapes.
Argentina did little of any of this. They were awkward, disorderly, disruptive, destabilising and chaotic. They were pugilistic from the first whistle. They left in elbows and studs and risked bookings — and until the 93rd minute got away with it. Spain were good. Argentina were bad.
Here is what I mean by “good” and “bad”:
The same goes for England in their semi-final. By this measure of good and bad, England were at least as good as Argentina — but the South Americans were on a different level when it came to being wilfully bad. Argentina never really looked like losing, even when a goal behind, and even though they never led until deep stoppage time.
For, despite the obvious chasm in formal quality between the teams — you did not need to be Franz Beckenbauer to see it — still Argentina got within 14 minutes of a penalty shoot-out for the title. And penalty shootouts, we know, are bad. They are chaotic, capricious, random, cruel, awkward, and disruptive. Be in no doubt: Argentina backed themselves to win on penalties. Argentina’s supreme, functional, effective badness almost won them a fourth World Cup.
Teams who can be good and bad are most likely to succeed. You cannot indulge the light if you do not exploit the dark.
As we will see, this concept of effective bad has a more general application.
Good and bad in politics
Warning: this section touches on contemporary politics, a subject JC tries to steer well clear of. No opinion is advanced here about any political issue. This is about behaviour and shithousery — something which some are better than others at — but over which no party has a monopoly.
Arthur: Then who is your lord?
Old Woman: We don’t have a lord.
Arthur: What?
Dennis: I told you. We’re an anarcho-syndicalist commune. We take it in turns to act as a sort of executive officer for the week. But all the decisions of that officer have to be ratified at a special biweekly meeting, by a simple majority in the case of purely internal affairs, but by a two-thirds majority in the case of more–
Arthur: Be quiet! I order you to be quiet!
—Monty Python and the Holy Grail
The same goes for adversarial politics: if you are always “good”, in the sense described above, you are predictable. If you can be anticipated, you are vulnerable to a crafty opponent who knows what you will do, keeps you guessing or cannot be trusted to do the right thing. Who is given to shithousery. This is the “craziest guy in the room” strategy.
This, by the way, is a vital difference between unbounded, positive-sum, “infinite” games, like trade and diplomacy, where both sides stand to gain by continuing to “play”, and “finite” ones, like party politics or litigation, where there are fixed rules, fixed players, a loser and a winner. I have touched before on finite and infinite games, a devising of cultural anthropologist James P. Carse.
“Trust” — supposing other contestants will do what they have undertaken to — is a vital component of an infinite game. In finite games, trusting your opponents to behave how you want them to is a marked weakness.
This is true within organised political systems: the success of many populist and authoritarian politicians is due in large part to their being the “craziest guy in the room”. Their range of actions is not limited by the predictably elegant, patient, rational and nuanced responses of a traditional politician, always trying to strike some kind of balance: to the contrary, upsetting the applecart confers an advantage, as “good” opponents scramble to restore order, thereby forcing themselves into reactivity, forever responding to the opponent’s moves rather than dictating the terms of the contest.
In a political finite game, exclusively “good” players risk always on the back foot.
It is even more true between organised political systems, where the rules of engagement are less clear: take the European Union: an organisation conceived specifically as a system to prevent regional international conflict: to replace the bad incentives of war with the good incentives of cooperation. The EU functions as a bulwark, too, against threats from the East. But the EU is a good organisation. It is profoundly, constitutionally, rule-making and rule-following.
Would-be antagonists, like Mr. Putin — and to a lesser extent, Mr. Trump — know this. They know exactly what the European Union will do, and what it is almost certain never to do.
For its part the European Union does not have the same confidence about Mr. Putin or Mr. Trump. It has no idea what they will do next. Nor, perhaps, do they. The more unexpected their actions are, the less confidence their “good” counterparts on the world stage can have. The range of “good” responses is therefore, for the same reason, limited. The more limited it is, the more predictable it becomes.
So the EU’s natural reaction when confronted by an unpredictable and volatile force outside its boundaries is to try to placate it, to reason with it — to strive for consensus with it, and failing that, to appeal to the rules and referees of the game. These are “good” strategies. They don’t work well against shithousery.
For, as far as there are any rules of geopolitics, they are opaque, such referees as there are are invested with meagre powers, and smart players exploit the natural opacity and ambiguity of life at the fringes of acceptable “play”. But players do not have to broadcast their real ends, tactics or strategies.
The European Union, being by nature a ruleset, does broadcast its ends, tactics and strategies, real-time, as they develop: that is a fundamental “good” of an open democracy, so it must.
The range of things the European Union can do is conditioned by an ancient, deeply regretted history of violent regional conflict, and a recent history of enlightened convergence through benign constitutional bureaucracy. The range of things it will do is tighter even than that, and is conditioned by rigorous, transparent “good” process.
European constitutional bureaucracy is absolutely supreme to “executive fiat” — there is no meaningful “leader” of the EU (the EU “president” is a largely ceremonial role that rotates between member states in a fashion strikingly redolent of an anarcho-syndicalist commune, at least as envisaged by the Pythons). The American constitution plainly (and despite many protestations to the contrary over its history!) is not really like this, and the Russian constitution definitely is not.
The plausible preparedness to subvert “rules of engagement” is an enormous advantage in a finite political game. It may explain Mr. Trump’s surprising success in foreign policy. Mr. Putin has Western Europe “taped”, but really does not know what Mr. Trump will do, possibly because Mr. Trump does not either. Mr. Trump has, thereby, unshackled himself from the conventional bounds of U.S. Foreign policy. It is unthinkable for any European leader to do anything like that.
The EU can’t be the craziest guy in the room. It finds itself flanked, on either side, by crazier guys.
OODA loops
The OODA loop concept comes from aerial dogfighting but applies to any situation of combat where you are in a constant cognitive cycle between taking in what is happening (observing), synthesising a theory of what’s going on and what your opponent doing (orienting or synthesising), figuring out how to respond (deciding) and then doing it (acting) — ideally, before your opponent gets through her decision cycle, works out what you’re doing and changes up what she is planning to do to you. The OODA loop is the basic unit of combat psychology.
Combatants who can get through that decision cycle first have a distinct advantage because they can then dictate the forward terms of combat, and thereby play to their own strengths, continually changing up while their opponents are still reacting to their last move: they can “get inside their opponents’ OODA loop”.
Organisations that are by nature rule-based and process-focused are at a natural disadvantage against scrappy upstarts unless they can somehow create room inside their own constitutions for disobedient behaviour.
This has implications for data modernism.
Data modernism
I like to think(right now, please!)of a cybernetic forestfilled with pines and electronicswhere deer stroll peacefullypast computersas if they were flowerswith spinning blossoms.
—Richard Brautigan, from All Watched Over by Machines of Loving Grace (1967)
The current trend towards data modernism — an aspiration to “solve the world” with data and encode the future, so the human race need no longer struggle, but may lie in cybernetic meadows dreaming of electronic sheep — seems to swing ever further in the direction of a “good”, calm, solved, rational world — whilst, at the same time, the public stage fills with “bad” actors: would-be populists playing silly buggers and running rings around staid, “good” traditionalists. This is some kind of cognitive dissonance, but the message may at last be filtering through that the dark arts are still with us, and there is nothing the computers can do about it.
The upcoming Clacton-on-Sea by-election points the way.
For one way to seize the initiative from a grandstanding populist who has got inside your OODA loop is to refuse to follow your script, and thereby to get inside his.
When under pressure about electoral funding irregularities from various mainstream media sources, Reform UK leader Mr. Farage — a past-master invader of OODA loops, great and small — threw out a doozy: he did what no-one expected and resigned his constituency seat precipitating a by-election.
And then I thought: why should I be judged today or in the future by Sky News and their ilk? Why should they be the people that decide my fate when, as I repeat, I’ve done nothing wrong?
I’ve thought about it hard, and I’ve decided: today, I will resign as a Member of Parliament for Clacton-on-Sea, thereby forcing a by-election, which should happen, I hope, in short order.
Now, I’ve decided that the people of Clacton should be the judges of my actions. This will be a people-versus-the-establishment by-election. It’s a chance to stick two fingers up to the entire establishment. To frankly tell them where to go.
—Mr. Farage’s press statement announcing his resignation
Here Mr Farage explicitly shifts the terms, and subject, of the debate. He reframes it from an allegation that he, personally, has breached disclosure rules that apply to all politicians where, presumably, he assesses he has a low chance of success, to a question of unseen forces mobilising against this awkward representative of the people — this selfless teller of truths to power. The accused is re-rendered as victim.
But he is not alone: like Spartacus, Mr. Farage identifies with his electorate. He invests it with his own suffering. The way he tells it, it is the people of Clacton-on-Sea who are impugned by these allegations: he is merely their conduit. He makes his own embarrassment their struggle and their opportunity to stick it to the man.
Whatever you think of the substance, the form is clever. This is good oratory.
Shadowy establishment forces should not be judges in their own cause. Rather, the people should decide. Specifically this carefully chosen local constituency with whom Mr. Farage knows he is unusually popular.
Mr. Farage has tried to re-render a dry procedural inquiry — albeit one with significant consequences — as a popularity contest. The rules do not allow the subject of allegations unilaterally to change the terms of inquiry, of course, so the investigation will continue — but Mr. Farage’s opponents will be at least temporarily disoriented by the turn of events. And he has repointed the public debate and bought himself some time to formulate further tactics to deflect from that dry central issue.
This is what, in an Argentinian footballer, we might recognise as “shithousery”. With the referee’s view impeded, having left his studs in on a tackle, Mr. Farage has gone down in a heap and is rolling around clutching his ankle, while his opponents protest too much, belatedly accusing him of foul play no-one noticed at the time.
Not only has Mr. Farage chosen a most favourable audience to be judge in his cause — he has done so knowing how his main opponents are likely to react, and knowing that that will further play into his hands. His mainstream opponents are numerous — there are five of them — divided, disorganised, misaligned, and expected by constitutional convention to oppose each other as much as they oppose Mr. Farage. As long as they obey the rules, follow conventions and play to type, Mr. Farage knows he cannot lose this by-election.
Remember the distinction between “good” and “bad” here. Mr. Farage is the “bad” one. He is the wily old fox. Like an Argentine footballer, he has formidable conventional skills: he is as astute on the ball as any of his opponents. But unlike them, he is prepared to play at the fringes; dabble in the dark arts; push the limits of what he can get away with. Like Argentina, Mr. Farage presumes he has an edge — not through superior skill, but because he is the craziest guy in the room. His opponents won’t have the gumption to do the sorts of things he can do. It seems a safe bet: they never had the gumption before.
Count Binface and the last man (standing)
Novelty Candidate: We’re for the compulsory serving of asparagus at breakfast, free corsets for the under-5s and the abolition of slavery.
News Interviewer: I’m sure many moderate people would respect your stand on asparagus, but what about all this extremist nonsense about abolishing slavery?
Novelty Candidate: Oh, we just put that in for a joke! See you next year!
—Blackadder, Dish and Dishonesty
As these occasions tend to, this by-election has drawn a number of novelty candidates. Novelty election candidates are a venerable British tradition: some come and go; some almost become part of the, well, establishment. The Monster Raving Loony Party has haplessly—they might say “lucklessly”—contested elections for nearly half a century.
Another, active since 2017, is Oxford-educated satirist Jonathan Harvey, who plies his trade as “Count Binface” and, to the closest approximation, resembles Darth Vader, only with a plastic bin on his head. His policies include nationalising model railways and Adele — sensible policies for a happier Britain — and extremist nonsense like halting the sale of arms to repressive regimes.
In their way novelty candidates, too, are “Argentines”, only they tend not to be very good at football. They are a class of subversive political disruptors who thumb their noses at all electoral conventions, if not just for the sake of it, then in mute protest at the electoral system’s intrinsic absurdity and, perhaps, for the thrill of lurking behind a prime minister in an Elmo costume while he delivers a sober acceptance speech.
System incentives are such that, however meaningful their metaphysical point, novelty candidate “noise” is drowned out by the mainstream parties’ “signal”. They don’t register strongly enough on the political radar to attract any serious candidate’s attention, let alone get inside an OODA loop.
My enemy’s enemy is my friend
But this time, it may be different. For this time, Mr. Farage may have underestimated his opponents’ capacity to get inside his OODA loop. For all his popularity with one part of the electorate, another, larger, sector finds Mr. Farage positively objectionable.
To date, he has managed his unpopularity by dividing it into pieces comfortably smaller than his popularity and thereby conquering it, because each of those smaller pieces, once disconnected and put against each other, fight like ferrets in a sack.
But for all their quarrels elsewhere, a solitary issue does unite Labour, Conservatives, Liberal Democrats the Greens and even Reform breakaway party, Restore UK: that is their mutual opposition, personally, to Mr. Farage.
Usually that would not be nearly enough to unite them. But this is an odd scenario. But for the fact that it concerns Mr. Farage’s constituency, this is an inconsequential by-election. The Government’s sitting majority is such that there is less to be gained by any of the other parties from winning Mr. Farage’s seat — it wouldn’t change the voting dynamic in the House of Commons at all — than there is from Mr. Farage losing it.
When Mr. Farage won it in 2024, he captured 46% of the vote, representing a handsome majority over a bunch of scrapping ferrets. Taken together, those ferrets from other mainstream parties captured a small outright majority of the electoral votes cast, evenly distributed between them. If they could buck convention, and swallow some pride, the ferrets could deliver Mr. Farage a bloody nose, without needing to gain any more net votes.
But how to persuade scrapping ferrets to unite against a common enemy? However appealing in theory, it will be a cold day in hell before a diehard Labour voters cast a ballots for a Tory, and vice versa — that is what “diehard” means — so the prospect of all the mainstream parties miraculously agreeing on, and then persuading their constituents to vote for, a single “unity candidate” amongst them seems rather beyond the pale.
Unless the unity candidate represented no threat to any of them. The ideal fellow would have meaningless policies, or none at all, beyond uncontroversial stuff like nationalising Adele.
Enter Count Binface, who quickly spotted this opportunity and presented himself as that unity candidate. In a rare example of political sophistication, the mainstream parties all cottoned on to the opportunity and stood their candidates — if not their party machinery — down. There will be no Conservative, Labour, Liberal Democrat, Green or Restore candidates taking on Reform UK in the Clacton-on-Sea by-election 2026.
Mr. Farage will contest his seat with one “realistic” opponent: a man with a bin on his head.
Mr. Farage’s reaction — to complain — has been heavily ironic: in not playing by rules that Mr. Farage has subverted, the rest of the system is running scared.
“If they believe in the democratic process they put up candidates, but they won’t do it because they’re scared of the result, and they know that I’d beat them.”
In fact, in standing down, the mainstream parties are respecting Mr. Farage’s wish that “the people of Clacton should be the judges of my actions” without the distraction of policy, the economy, or the government’s track record since the last election. They are saying,
“Let this be entirely about you, and your constituency’s opinion about you. In having no policies and not representing a mainstream organisation, the single substantive candidate running against you is, effectively, a no-confidence vote. This way, the question becomes: Does the electorate have continuing confidence in Mr. Farage or not?”
Nevertheless, political pollsters and pundits say Mr. Farage is likely to win the by-election. But, by vanquishing only a man with a plastic bin on his head, Mr. Farage is deprived of his moral victory. His opponents have outdone him at his own game. By playing at the margins of convention, by acting contrary to type, by defying predictions — by eschewing their usual elegant, rational, clear, sideways-passing football and thereby disrupting Mr. Farage’s own destabilising game, the mainstream parties may learn a lesson here. There is a place for shithousery in the beautiful game.
What this means for England
JC’s posse never tires of reminding him he knows nothing about football and so should shut up about it, but perhaps there is a lesson for England’s footballers too: to embrace the dark arts, and get inside their opposition’s OODA loop.
England has an ill-starred history of being on the wrong end of shithousery: Diego Maradona’s Hand of God in 1986, Diego Simeone’s theatrical collapse on David Beckham in 1998; Cristiano Ronaldo winkishly engineering Wayne Rooney’s dismissal in 2006, Italy’s all round cynicism to prevail in the 2021 Euros.
At some point, England must learn its lesson: if you can’t beat ’em, join ’em.
Thanks for reading! This post is public so feel free to share it.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jollycontrarian.substack.com/subscribe