The Jon and Marc Podcast

The Jon and Marc Podcast

By Jon and MarcBusinessMarketing
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The Jon and Marc Podcast episodes

  • Psychics or Idiots? Revisiting Our 2026 Legal Marketing Predictions at the Start of Q4

    Jon and Marc are heading into Q4 2026 and it's time to answer for themselves: what happened to the eight predictions they made at the start of the year? In this episode, they go prediction by prediction, what they got right, what they got wrong, and what's still playing out.


    Key Takeaways:

    • Private Equity Law Firm Buyouts Are Accelerating: MSO structures and private equity investment give firm founders true exit strategies beyond traditional internal partner buyouts.

    • State Advertising Regulations Are Creating Friction Across State Lines: Strict laws like California SB 37 restrict out-of-state firms from advertising without a physical office, forcing mass tort practices to adapt.

    • Legal Tech Consolidation Lagged Due to Custom AI Development: Software platforms avoid expensive acquisitions because developers can replicate complex feature sets using AI coding tools for a fraction of the cost.

    • Direct Response Attribution Is Failing Without Full-Funnel Strategy: Search traffic across major engines continues to drop due to AI overviews, making holistic multi-channel media operations essential for firm stability.

    • Creative Volume Remains the Primary Obstacle in OTT and Social Ad Transition: Running successful streaming and social ad campaigns requires high volumes of fresh video creative rather than relying on a single static TV spot.

    • Authentic Content Beats High-Production Legal Videos: Social media algorithms favor retention, watch time, and user sharing over follower counts, giving individual attorneys a clear path to build personal brands.

    • Law Firms Are Demanding Real ROI From Tech and Conference Vendors: Firm owners are actively pushing back against overpriced software and marketing services that fail to yield solid business outcomes.

    37 min
  • Pre-MTMP Mass Tort Power Rankings: Top 10 Litigations to Watch in 2026

    Key Takeaways

    • Chlorpyrifos Emerges as the Next Chemical Tort: Following the Paraquat and Roundup playbooks, Chlorpyrifos pesticide litigation linking exposure to Parkinson’s disease is quietly gaining traction among top-tier mass tort firms in state court filings.

    • Spinal Cord Stimulators & Weight Loss Drugs Surge: Weight Loss Drug litigation cracked the top 3 due to growing national exposure around eye injury (NAION) claims, while Spinal Cord Stimulators are predicted to be the focal point of MTMP with three separate manufacturer MDLs forming.

    • Closing Acquisition Windows on Mature Torts: Mature litigations like Bard PowerPort (fresh off a major second bellwether win) and Hair Relaxer are entering their late stages, giving firms a narrow 6 to 8-month window to file remaining high-value inventory before 2027 trials kick off.

    • Delays & Tiering in Scope and Rideshare Litigation: Olympus Scope MDL consolidation is pushing into early 2027 as firms refine injury tiering, while Uber/Lyft litigation sees a shift toward Lyft filings as Uber bellwethers and individual inventory settlements progress.

    29 min
  • Why Most Legal Marketing Podcasts Fail (And How to Fix Yours)

    Key Takeaways

    • Scaling a high-quality weekly podcast requires a full 7-person operation spanning talents, cinematography, editing, strategy, and clip distribution rather than a single solo editor.
    • Viewers gain far more actionable value when legal shows skip generic origin stories and focus strictly on operational playbooks, firm growth, technology, and taxation.
    • In-person studio setups create authentic rapport, distinct production depth, and candid conversations that cannot be replicated over virtual calls.
    • Short-form video algorithms reward strong hooks in the first three seconds, while long-form YouTube performance relies heavily on retaining viewers through the initial 30 seconds.
    • Applying the principle of extreme ownership across production workflows ensures content quality remains high as publishing volume increases.
    • Unexpected topics like specialized tax strategies can outperform standard marketing clips when delivered with concrete details.
    52 min
  • Navigating Mass Tort Settlements: The 95% Participation Threshold & Depo-Provera Rules

    Key Takeaways

    • Spinal Cord Stimulators: Following the initial Boston Scientific MDL, pending JPML petitions for Abbott and Nevro will likely result in three distinct manufacturer-specific MDLs, with combined case volume projected to reach 15,000+.

    • Talcum Powder Settlement: Law firms are actively working to reach the crucial 95% participation threshold for the $5.5B uncapped settlement, which could unlock up to $3B in claimant distributions before the end of 2027.

    • Depo-Provera Administrative Docket: Judge Rogers created an administrative docket for settling cases, setting a strict November 30 deadline for non-settling plaintiffs to file on the traditional docket and satisfy Lone Pine requirements.

    • Video Game Addiction Momentum: Denied an MDL twice due to multi-defendant complexity, the litigation is advancing via a California JCCP, with inventory settlement discussions emerging with key defendants like Microsoft.

    • MTMP "Bell of the Ball" Predictions: Heading into Mass Torts Made Perfect, the hosts highlight Social Media Addiction (SMA) and Spinal Cord Stimulators as top litigations driving industry focus and firm investment.

    15 min
  • Mike Morse's No-BS Framework for Law Firm Leadership

    Key Takeaways

    • Delegating operational management to an executive operator frees law firm founders to concentrate strictly on marketing, firm vision, and attorney development.

    • Scaling a practice beyond eight figures requires firm owners to identify their specific skill strengths and step away from daily administrative work.

    • Peer-based masterminds sorted by revenue tier give firm leaders clear metrics for evaluating profit margins and operational expenditures.

    • Current legal artificial intelligence software handles document summarization well, but it has not yet expanded individual paralegal case handling limits.

    • Software adoption slows down when legal staff are required to manually log into platforms or manually click prompt buttons.

    • Case resolution speeds improve when automated agents process medical records and deliver ready-to-review drafts directly to attorney inboxes.

    • Developing customized internal automation tools allows plaintiff firms to analyze incident locations, social media posts, and contract releases quickly.

    52 min
  • Will Hair Relaxer Settle in 2026? Daubert Showdowns in Roundup, Depo-Provera, and GLP-1 Litigation

    Key Takeaways

    • Roundup $7.25B Approval Hearing: The final approval hearing in Missouri State Court wrapped up following objections from 150 plaintiffs regarding the $165k payout cap; a trial court ruling is expected before Thanksgiving, with new unfiled case acquisitions facing capped attorney fees of 22–25%.

    • Depo-Provera Expert Push: While 80% of claims are settled, Pfizer is fighting remaining cases on retention dates and statute of limitations, prompting Judge Rogers to aggressively push Daubert expert hearings forward rather than pausing litigation.

    • Weight Loss Litigation Dual Tracks: Gastroparesis claims (4,000 cases) face expert Daubert scrutiny with decisions expected by year-end, while NAION eye injury claims (200–300 cases) are mapped out for Daubert hearings in late Summer 2027.

    • Hair Relaxer Defense Strikes: Defense counsel is attempting preemptive strikes against plaintiff epidemiologists, but Joe Fantini predicts all three cancer types (endometrial, ovarian, cervical) will clear Daubert, potentially yielding a global settlement by year-end.

    • MTMP Preview: With Mass Torts Made Perfect at the Bellagio just a month away, a major upcoming announcement will be revealed on next week's episode.

    16 min
  • The Hidden Operational Pitfalls of Law Firm Growth with Dwuan Hammond

    Key Takeaways

    • Leverage means driving a higher output ratio relative to invested inputs rather than simply expanding firm size, which can lead to growing out of business.

    • Law firms frequently purchase software without calculating a projected return on investment or building a strategy to reduce labor costs.

    • Technology vendors should be held accountable through one-year contracts that mandate 90-day performance review cycles.

    • Over 90 percent of law firms should buy existing software tools rather than attempting to build custom AI solutions in-house.

    • Intake requires human empathy and sales capabilities, making it a career-track role that warrants top compensation rather than automation.

    • Credit lines should be reserved for high-yield growth assets like marketing rather than funding routine operational expenses or payroll.

    • Reinvesting a minimum of 50 percent of profits back into the firm creates long-term value and financial stability.

    59 min
  • Inside the $40M Bard Bellwether Win & What’s Next for Uber, Paraquat, and Meta

    Key Takeaways

    • Bard PowerPort Rebounds: The second bellwether trial resulted in a massive $40 million plaintiff verdict for a fracture/migration injury, drastically shifting docket leverage after a previous defense win on an infection-only case.

    • Paraquat Hit with Local Setback: A Philadelphia state court judge granted summary judgment for defendants due to lack of exposure evidence in a single case, delaying trial momentum while the 4,000+ case MDL continues working through special master settlement steps.

    • Uber MDL Nears Global Resolution: Over 4,500 cases are now filed. The uptick in filings alongside upcoming bellwethers are signals there could be an end in sight for this litigation.

    • Social Media Addiction Multi-Plaintiff Trial Ordered: Judge Kuhl in LA Superior Court ordered two plaintiffs to be tried together on October 28th. 

    • Meta’s Defense Strategy Faces Exposure: As platforms like TikTok and Snap opt to settle out of trials, Meta continues aggressive product updates such as the recently launched AI agent Muse.

    14 min
  • What 20,000 High-Profile Cases Teach You About Business Breakups

    Key Takeaways

    • Form law firm partnerships only out of operational necessity, and always establish written exit terms before opening your doors.

    • Secure earned media by making journalists' jobs seamless, supplying clear answers and proposed interview questions directly to producers.

    • Keep high-profile client disputes out of public courtrooms by utilizing private arbitration and structured mediation early in the process.

    • Treat prenuptial agreements as a diagnostic tool for financial alignment rather than a sign of distrust.

    • Value total closure over endless litigation, as paying a premium to resolve disputes frees up mental energy and future earning capacity.

    • Maintain strict financial transparency during discovery, because hiding assets destroys credibility faster than the financial liabilities themselves.

    54 min
  • $17 Billion Social Media Settlement, NEC MDL Verdicts & Mass Tort Headwinds

    Key Takeaways

    • NEC MDL Headwinds: A defense verdict in the first MDL bellwether trial and three previous summary judgment dismissals underscore the severe causation hurdles in federal court compared to state court traction.

    • Meta's $17B AG Settlement: The landmark state AG consent order requires $12B guaranteed over 10 years, mandates structural changes like curbing the endless scroll, and effectively caps Meta's exposure without crashing its stock.

    • Hair Relaxer Bellwether Trimming: The court trimmed the bellwether pool from 10 to 5 cases as expert briefings approach in November, positioning the docket for potential late 2026 or early 2027 settlement discussions.

    • Uber Sexual Abuse Settlement Horizon: A massive uptick in new filings and upcoming bellwether trials signal that Uber is moving toward a global settlement while implementing safety features to limit future liability.

    • PFAS Docket Control: Defendants are utilizing Lone Pine orders and Special Master reviews to clear uncompensable and unresponsive claims before engaging in broader settlement talks.

    17 min

About The Jon and Marc Podcast

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Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals.