We think strategy is complicated. It isn’t. It’s a handful of uncomfortable questions almost no one takes the time to sit with. So we did... on each other.

Inspired by Tim Ferriss’ "17 Questions That Changed My Life”, we run a live experiment: constrain the game and see what breaks, what bends, and what stands out as essential.

If you could only serve 1,000 clients for the rest of your career, who are they really? If you had just two hours a week to work on your business, what would you do? The answers aren’t slogans; they’re operating systems.

From the mortgage desk (Jordan) and the agent’s side of the table (Christian), we trace how small actions create outsized leverage, how narrowing the target clarifies, and how priority compounds into results. Think of it as a field note on focus: a simple set of questions, tested in the wild, with practical moves you can use before the week is out.

In this episode, we’re joined by Ciaran Nicoll and Mike Perzel, presidents of The Vancouver Southsiders and Rain City Brigade, for a candid discussion on the future of Vancouver Whitecaps FC and the very real possibility of the club leaving Vancouver.

Ciaran hints at a local ownership group actively exploring a bid to buy the team and shares details about a little-discussed potential site for a soccer-specific stadium.

We unpack the pressure being applied by Major League Soccer, why the Whitecaps remain financially vulnerable despite their success on the pitch, and what losing the club would mean for the city.

Guest Contact Information:

Ciaran Nicoll

President of The Vancouver Southsiders

[email protected]

Mike Perzel

President of Rain City Bridage

[email protected]