In this episode of the Goals.com podcast, Andrew interviews Suzanne Van Widvey, a leader in med tech sales and strategy. They discuss her journey in the medical field, pivotal career moments, and the differences in sales strategies between startups and large organizations. Suzanne shares insights on effective sales training, bridging clinical knowledge with sales effectiveness, and the importance of aligning cross-functional teams for successful product launches. She emphasizes the significance of clinical trials, resilience in sales leadership, and the need for clarity in messaging. The conversation concludes with a discussion on defining impact beyond numbers and the intersection of clinical and commercial strategy in med tech.