Ashley Gonzalez is a small business coach with over 10 years of experience as a service provider, product retailer and educator. Her passion is to empower women of all colors, shapes and sizes to take up space in the industry through strategic marketing, authority building content and branding.  We cover:   Rebranding from Beautylicious to The Lash Papi Trademark Legalities  Pivoting in Business  The real reason for returning behind the chair  The evolution of marketing in the beauty industry     Products, Training and Business Coaching www.ashleygcoaching.com  Ashley on IG The Lash Papi on IG

The Journey of a Rebrand with Ashley Gonzalez

Meet your new podcast bestie! Listen along as lash artist and entrepreneur Kayla shares knowledge, perspective and insight into the many facets of the Beauty Industry from her 8 years of experience. Enjoy the variety of guests Kayla brings on to have transparent conversations and help your beauty business THRIVE! 
Created to help and inspire you to make the best educated decisions for your own beauty business career.

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Welcome to this weeks episode of Educated Artistry! Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams We Cover:   The Tik Tok Ban Update Becoming a social media manager for beauty businesses  Embracing YOU in your content  SEO tips and startegy  Building confidence in front of the camera  How to ACTUALLY measure if your content is successful   FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/ FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127

Welcome to this weeks episode of Educated Artistry Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!  We cover:   My observations from the cleint perspective Why DIY lashes will never replace lash extension services fully  Upholding a luxury experience  How the industry is evolving and how you can evolve with it  FREE ways you can elevate your customer experience     Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299 https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn  My Lash Bed Set Up   

The Death of The Lash Industry?

Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience       LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast   

Building a Clientele that withstands Economic Downturns with Lacey Salem

Welcome to this weeks episode of Educated Artistry!  Today we are talking all about the possible Tik Tok "Ban"  Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business? I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.  Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Is Tik Tok Getting Banned?

Welcome to this weeks episode of Educated Artistry! Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.  We Cover:   The tranistion from her medical career into lash extensions Building a clientele within 5 months  Authentic Marketing  Building a community with raving fans  Moving states and REBUILDING a new clientele within 3 months  Client building secrets NO ONE is talking about   CONNECT WITH ASHLEY IG: https://www.instagram.com/aura.by.ashley/   Free Overlooked to Fully Booked Course   https://ashleybao.myflodesk.com/jointhelist   5 Figure Months Course:   WHAT YOU WILL LEARN:   THE MINDSET TO CALL IN 5 FIGURE MONTHS   MY 100 APPTS/MONTH BUSINESS FRAMEWORK   HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES   MOTIVATION WITHOUT CIRCUMSTANTIAL POWER   FINANCIAL ORGANIZATION STRATEGIES   What's included?   5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months.    https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw   CONNECT WITH KAYLA     KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast  

The Journey of a Rebrand with Ashley Gonzalez

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