Todays episode is bittersweet... I have decided to stop publishing episodes for this podcast after an amazing 5 year journey.

Today I am going to take to through the Educated Artistry Timeline, what ultimately led me to this decision and what is next for me. To my loyal supporters and friends, thank you so much for being on this journey with me. The community of driven beauty business owners we have built over the last 5 years is unmatched! We have 132 published episodes, over 110,000 downloads and rated 5 stars on Apple Podcasts with 91 reviews. I can't thank you enough for the success of this show! To the guests, I truly appreciate you taking your time to come on this show to share value and insight with the listeners. I am extremly proud of the lineup and topics we have covered together. Educated Artistry will live on with 132 published episodes ready for you to binge and get value from wherever you are in your beauty career. Don't worry because I'm not officially retiring from the mic yet... more to come soon xo, Kayla

Welcome to this weeks episode of Educated Artistry!

Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams

We Cover:

• The Tik Tok Ban Update
• Becoming a social media manager for beauty businesses
• Embracing YOU in your content
• SEO tips and startegy
• Building confidence in front of the camera
• How to ACTUALLY measure if your content is successful

FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/

FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry

Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!

We cover:

• My observations from the cleint perspective
• Why DIY lashes will never replace lash extension services fully
• Upholding a luxury experience
• How the industry is evolving and how you can evolve with it
• FREE ways you can elevate your customer experience

Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299

https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn

My Lash Bed Set Up

Welcome to this weeks episode of Educated Artistry! Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area. Today we cover: - Building a clientele that can withstand economic downturns - How to market and find high end clients - The power of building connections within your community - The client experience LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply LACEY WEBSITE: Www.lashandestheticsupply.com

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry!

Today we are talking all about the possible Tik Tok "Ban"

Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business?

I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.

Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW

Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry!

Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.

We Cover:

• The tranistion from her medical career into lash extensions
• Building a clientele within 5 months
• Authentic Marketing
• Building a community with raving fans
• Moving states and REBUILDING a new clientele within 3 months
• Client building secrets NO ONE is talking about

CONNECT WITH ASHLEY

IG: https://www.instagram.com/aura.by.ashley/ Free Overlooked to Fully Booked Course https://ashleybao.myflodesk.com/jointhelist 5 Figure Months Course: WHAT YOU WILL LEARN: THE MINDSET TO CALL IN 5 FIGURE MONTHS MY 100 APPTS/MONTH BUSINESS FRAMEWORK HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES MOTIVATION WITHOUT CIRCUMSTANTIAL POWER FINANCIAL ORGANIZATION STRATEGIES What's included? 5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months. https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw CONNECT WITH KAYLA

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry Podcast

Today we cover:

• How the Be My Lashentine Event turned out
• Hosting an event fo your local beauty community
• How I found a venue space, vendors and sponsors
• Tips for putting together swag bags
• Selling Tickets + Marketing the Event
• The Cost + Breakdown

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry!

Was social media growth and community building on your vision board for 2024?

It is no secret community building is vital for building a brand and to set yiurself a part from the masses. Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.

Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry!

We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.

Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering:

• Moving to the United States + starting a business
• Client building in 2016 vs today
• Client building without social media
• Personal + Professional boundaries
• Purchasing + becoming the new face of Lash Baby
• Lash trend predictions

Follow Hellen

https://www.instagram.com/lashbaby.official/

Shop Lash Baby

Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!)

https://thelashbabyshop.com/product

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Welcome to this weeks episode of Educated Artistry!

Dr Janice Luk is a Optometrist based in Canada that specializes in eye health and beauty trends and has been practicing for 7 years. As a lash artist eye health and the safety of our clients should be our #1 priority for a long and sustainable career. I am thrilled to have an optometrist join us today to teach us today about eye health and lash extensions to expand our knowledge.

We Cover:

• Eye Health in our clients and ourselves
• Sensitivities with lash extensions
• Allergies to lash adhesive
• Partnering with a local Optometrist
• Myth Busing! Demodex mites, Flonase Trend and UV Light

Follow Dr Janice Luk:

https://www.instagram.com/ilukateyes/

BE MY LASHENTINE TICKETS (sales end Feb 1st 2024)

The lash artist event in Vancouver Washington on February 18th 6:30-9:30pm

Swag bags, Giveaways, Collaboration + Yummy Food/Drinks!

Use code: PODCAST to save 15% on your ticket

https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477

FOLLOW KAYLA:

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast