More Than Business with Cinderella

The Journey of a Startup Founder Edwin | KeepUp Store


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In this episode, we talk to the founder of KeepUp Store, Edwin, about his journey creating a tool for small business owners, running a startup, his challenges, and the lessons he has learned on this journey.

He also shares with us why KeepUp is the best tool for small businesses in Africa.

Dear business owners,

Everything we want to achieve in our business comes from practicing, trial and error, learning from each experience, and the lessons from the people around us.

Let's listen, learn, and grow.

Here are some of the key takeaways from the episode:

  • Edwin's journey to creating KeepUp Store
  • The challenges of running a startup
  • The lessons Edwin has learned on his journey
  • Why KeepUp is the best tool for small businesses in Africa
  • How to use KeepUp to grow your business
  • This episode is a great resource for anyone who is interested in learning more about entrepreneurship and starting a business.


    We talked about:

    (00:00) Intro

    (00:29) Get to know Edwin & What is keepUp Store

    (01:10) The origin story

    (02:59) How keepup started

    (06:36) From student to startup

    (10:58) When marketing started

    (13:20) Dealing with doubts. 

    (14:55) What’s the vision for the next 5 years

    (19:03) Starting a business in Ghana. 

    (26:08) Top priorities for Edwin as a business owner

    (27:57) Things Edwin learned working with other people

    (30:37) How has running keepup helped Edwin grow

    (32:02) How Edwin defines success

    (33:22) If Edwin could do it all again

    (35:00) What makes keepup the best tool for business owners

    (38:19) Questions for the Week!

    (40:58) Wrap up 6 questions for Edwin

    (51:47) Where to find KeepUp Store


    Episode resources:

    Find KeepUp Store on all social media platforms @keepupstorehq

    Get Free 30 days on KeepUp using our link | ⁠Signup Now!⁠

    Visit Keepup Store 

    Tools to help you grow your business | Resources

    RelloTech Website | RelloTech.com


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    More Than Business with CinderellaBy rellosocial