The Joy of Membership Podcast

Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.

Go ahead, raise those hands. I’ll wait.

If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.

In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.

Connect with Joy
Website:
joyofmembership.com
journeycare.app

For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less. 

This means that this is the time of year when it makes sense to consider if these are the same results that you want next year.  In this episode, I share 3 questions that organizations should be asking as one year winds down and the new one begins.

Connect with Joy
Website:
joyofmembership.com
journeycare.app

Download The Journey Roadmap:
https://journeycare.app/roadmap


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ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

Recently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus.  Along the way, I noted a few things that could be woven into the experience next time that will likely  have an impact on membership growth. Listen in to catch what those are.


Connect with Joy
Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices.


Connect with Joy
Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap

The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

New members: We all want them. But when it comes to attracting new potential members, is your organization falling short? In this week's episode of The Joy of Membership Podcast, I dive into five types Discovery Magnets (more commonly known as lead magnets) that can drive reach and new member leads for your organization. As always, after you tune in, feel free to reach out with any questions. I'd love to get to know you and the work you do!


Connect with Joy
Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap

The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

This week, I'm wrapping up the 3-part series called "The Roadmap to Membership Growth". This has officially served as the kick-off for Season 3 of the podcast, and this is Episode 103!

If you missed the first six growth practices in The Roadmap to Membership Growth, be sure to flip back and listen to Episode 101 and 102. It's not that the practices have to be implemented in any particular order, but you'll find that there's context in the first two episodes that might be helpful to this one.

Connect with Joy
Website:
joyofmembership.com
journeycare.app

Download The Roadmap to Growth (PDF):
https://journeycare.app/roadmap

Ready for the next leg of our Membership Growth Itinerary?! Today's podcast is a brief overview of the second grouping of growth practices (remember - there are 9!) to achieve membership growth. If you missed last week's episode, listen in here, then come back and dive into ways your organization can improve member experience to achieve growth!


Connect with Joy
Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap

The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

It's your official welcome to Season 3 of the Joy of Membership Podcast!

In Season 1, you heard many interviews with membership leaders, exploring why they’re here, how they are being helpful to their audience, and what they’ve learned along the way.  In Season 2, we explored lots of different CAREpoints...where what you do and how you do it makes a difference.

And now, in Season 3, we’re embarking on the next leg of our journey together: your roadmap to growth. Just like a real-life road trip where there is an itinerary to plan, things that you need to pack in your suitcase, and adventures both expected and unexpected that come up along the way, the same is true about your road trip to growth.

Connect with Joy
Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap

The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

This week, Cecilia Sepp (founder of Rogue Tulips Nonprofit Consulting & Association Management Services) chats with us about how relations between local chapters and national organizations can and SHOULD work together.  Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunteer. AKA she knows what she's talking about!

Connect with Cecilia:
www.roguetulips.com
https://www.roguetulips.com/rfp-form
https://anchor.fm/cecilia-sepp

Connect with Joy:

Website:
joyofmembership.com
journeycare.app

25 CAREpoints Checklist:
https://journeycare.app/carepoints-pdf

Download The Journey Roadmap:
https://journeycare.app/roadmap

The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


****

ABOUT YOUR HOST

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…
Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration, and constructive growth.

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.

When growth is the goal, the natural inclination is to lean into marketing. Where can we get the word out? What channels can we use to reach new people? Do we need to re-tune our messaging to attract new attention?

Yet, the truth is that marketing, in the vast majority of cases, isn't actually what grows an organization.

Connect with Joy:

Website:
joyofmembership.com
journeycare.app

The Fastest Path to Growth Challenge:
joyofmembership.com/challenge