In this episode we're joined by Lee Timms (Co-Founder & Creative Director) and Jordan Brookes (CEO) of the fashion & lifestyle brand P&Co.

P&Co strive for quality in everything that they do, and they continually push themselves to create the best clothing possible as sustainably as they can.

They talk to us about the community they have built around the brand and how important their understanding of the P&Co customer has been in developing their business. They talk about when things have gone well - but also about when things haven't quite worked out as they planned - and how important it is to be consistent with your brand and message.

The Joy of Retail podcast is brought to you by Cake Agency, the e-commerce agency founded by retailers, for retailers. If you enjoyed this podcast we’d love to you leave us a review, and please follow the show so you don’t miss an episode!

David Michael Powell and Jon Hutchins from 304 Clothing join us for this episode as our first guests to chat about the unique way the business started, how they recovered from losing nearly all of their stock in a warehouse fire and what marketing trends they’re watching for the future.

They also talk about how important a sense of community is to the brand, both in terms of their customers and also within the business itself among their staff.

The Joy of Retail podcast is brought to you by Cake Agency, the e-commerce agency founded by retailers, for retailers. If you enjoyed this podcast we’d love to you leave us a review, and please follow the show so you don’t miss an episode!

Hello, and welcome to the Joy of Retail podcast. I'm Chris Thomas, Founder and CEO of Cake Agency.

Although going forwards I will be the host of the podcast, In this first episode I am the guest. I’ve asked my agency director Kirstie Smith to interview me so I can tell you about my background in retail and what led me to where I am today.

We talk about how retail was never in my life plan until I got a taste for it working for my Dad in the famous Oasis fashion store in Birmingham, the thrill of our first online sale at Cloggs right at the start of internet shopping, and how we eventually sold the business to JD Sports.

We discuss what led me to set up digital marketing business Cake Agency and how I’m still finding the joy in retail 20 years later.

The Joy of Retail podcast is brought to you by Cake Agency, the e-commerce agency founded by retailers, for retailers. If you enjoyed this podcast we’d love to you leave us a review, and please follow the show so you don’t miss an episode!