Did you know that when the great plague of London was going around in 1665, Cambridge University shut down and Issac Newton was forced to stay home?  During this time, he invented calculus, parts of optic theory and allegedly, while sitting in his garden, he saw an apple fall from a tree, which inspired his understanding of gravity.

This is not to make light of recent events but WOW - it shows how so much can happen when we begin to think about what is possible when the unexpected happens. 

This week on Scale with Joy, Cathy Deano talks about how she co-founded Painting with a Twist at the age of 55 with Renee Maloney to help rebuild their community after a crisis: Hurricane Katrina. 

Despite over 300 locations now open, Cathy has managed to still not let herself be dragged too far from her creativity, where she is the happiest!

One of Cathy and Renee’s secrets was to bring in the right people to run their franchising business who not only could keep anticipating steps forward, but also valued the company’s strong culture. They covered all their C’s by hiring new members into their C-suite who can help them pick the right franchise.

Tragically, in the middle of growing her business, Cathy’s husband passed away. Her loving business partner and colleagues made this tragedy a little easier by taking care of the daily operations of the company, and by providing her with support when she needed it most.

You can learn more about Painting with a Twist here: https://www.paintingwithatwist.com.

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.

Visit https://laurameyer.consulting/podcast for full show notes.

Shannon Wilburn, CEO & Co-Founder of Just Between Friends, grew her consignment business with her biz partner, Daven Tackett, from their first sale in her living room and $2000 in sales to a franchise system with 151 locations in 32 states and is on track to exceed 34 Million in system wide sales this year. Whoa! 

Today, Shannon talks about who are the RIGHT people to go to for business advice and HOW she was able to create a panel of experts in her own company who are available whenever she needs them without having to spend a fortune!

She decided to start an advisory board, which consists of four members with different levels of expertise who meet quarterly for a couple of hours to discuss the business. They have standing agenda items which they tend to each meeting, and then go into discussing new business.

For Shannon, her advisory board was about finding the right people to help guide and grow her business. She was looking for a good fit in a trusted advisor instead of someone who didn’t have the time and means to dedicate to her.

You can follow Shannon on Instagram @shannonwilburn or visit learn more about Just Between Friends here: https://www.jbfsale.com/home.jsp.

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.

Visit https://laurameyer.consulting/podcast for full show notes.

This week, I was joined by my longtime friend, Founder and CEO of inkWELL Press Productivity Co., and author of “The Joy of Missing Out”, Tonya Dalton.

Tonya started her career as a kindergarten teacher, then transitioned into owning a jewelry company, and finally started her second company inkWELL Press Productivity Co., which became a seven-figure business within 18 months of its launch.

As a mother and CEO, Tonya has had to learn how best to live her most purposeful life without becoming a victim of mom guilt. In her interview, she made an important observation about how limiting beliefs always include the words “always” or “never”. For example “a good mom always packs her kids’ lunch” or “a good mom never stays late at work.” It was up to her to change what her image of an ideal mom was, and to construct her own image for what worked best for her family. Owning a successful business does not mean sacrificing time with your family.

She first came up with what she calls her “north star”, a combination of her mission, vision, and core values. With that in mind she crafted her schedule for her business and family. As Tonya said in her interview, CEO does not mean chief everything officer! It’s important to delegate when needed. It’s not about saying no, but it’s about what you say yes to.

Tonya also spoke about the choice we have over our own lives. We chose how we spend the day, but as she points out, it’s important to zoom out and look at the hours in the week, rather than focus on the limited hours of the day. Productivity isn’t about doing more, it’s about what’s important to you.

Because moms are the CEO of business’, and often, the house, Tonya wrote her book for women. Her book will help you identify your priorities and organize your life with resources and printables. It was named one of the top 10 business books of the year by Fortune magazine.

You can buy a copy of Tonya’s book “The Joy of Missing Out: Live More by Doing Less” at https://joyofmissingout.com/. Follow her on Instagram or Facebook @tonya.i.dalton.

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.

Visit https://laurameyer.consulting/podcast for full show notes.

This week, I covered the customer journey.

Everyone has a different version of this, but over the years I have developed my own version that I now use in my own brand and with all my clients.

The steps for the customer journey are as follow: awareness, engagement, enrollment, activation, expansion and advocacy.

I also discussed the term empathy marketing. This is walking in your customers shoes to better understand their needs and wants. The best type of selling/marketing is helping.

By helping your clients navigate through their customer journey, you will create joy in your life and work on your business instead of living in it.

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.

Visit https://laurameyer.consulting/podcast for full show notes.. 

This week, I covered how to break through to freedom while running a business. 

Here are some topics I covered:

 1. A couple of years ago, my husband and I read the book Living Forward by Daniel Harkavy and Michael Hyatt. In this book, Harvkavy and Hyatt ask readers to complete an exercise: write your own eulogy. While this exercise required a lot of deep thinking, it is an excellent exercise to do if you are interested in putting your life and business in perspective.

2. The Dash: a poem by Linda Ellis. The front of the dash is the year, date and time you were born and the year, date and time you pass is the end of the dash. What do you want the middle of your dash to hold for you and your business?

This week, I’m going to give you a little exercise. Write down a one-page vision of what you want for your business. Then, write down everything that is stopping you from getting there.

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce and service.

Visit https://laurameyer.consulting/podcast for full show notes.

Welcome to the very first episode!

If you have ever wondered how to create a profitable, scalable business while still making time for what matters most, this podcast is for you! Every week I will be sharing my best tips for how to scale your business while still maintaining joy, and well- your sanity!

In future episodes, I will be joined by entrepreneurs, just like you, who have created national brands while still maintaining a balance between business and life. There’s no reason to sacrifice your joy when it comes to doing what you love!

What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce and service.

New episodes of my podcast will be available every Monday. 

Visit https://laurameyer.consulting/podcast for full show notes.