In this episode, John Hughes talks with Mike Fruge from JT Meleck about the journey from rice farming to crafting rice whiskey. They discuss the challenges and triumphs of distillation, the unique qualities of rice whiskey, and the importance of authenticity in the spirits industry.

Takeaways

• Mike Fruge shares the transition from rice farming to distillation.

• The unique qualities of rice whiskey are explored.

• Mike emphasizes the importance of authenticity in their brand.

• Challenges in the whiskey market are discussed.

• The role of family heritage in JT Meleck's story.

• Insights into the distillation process and product development.

• The impact of market trends on rice whiskey.

• Mike's personal journey and learning experiences.

• The significance of blind tastings in overcoming market bias.

• Future plans for JT Meleck's whiskey offerings.