Thoughts on the larger media story developing alongside HUNTR/X's too-hot-to-stop KPop Demon Hunters anthem "Golden."

What's been going on and what we're doing in 2026

As a fun feature, here are K-pop's best bets to get nominations at the upcoming 68th Annual Grammy Awards including G-Dragon, BTS, BLACKPINK, TWICE, KATSEYE and more.

SM Entertainment Stock Jumps on August 4, 2025 After BoA Album, aespa & Chanyeol Comeback Announcements

After surveying more than 1000 K-pop fans in the States, Billboard lead analyst Glenn Peoples crafted an impressive and broad look at the American fandom.

After reuniting with their original girl group GFriend earlier this year, VIVIZ's Eunha, SinB and Umji returned with a full-length album and expanding global trek.

New single "JUMP" was supported by Sony's indie arm The Orchard as well as Full Coverage Communications, the same publicity team for BTS, TXT, Fleetwood Mac and more.

This newsletter touches on 'Kpop Demon Hunters,' BTS, Diplo, Tomorrow X Together, JVKE, EVNNE, Daddy Yankee, Wonho, Post Malone, SEVENTEEN, Goldman Sachs, Morgan Stanley, and more, but first...

The five former LOONA members are finally getting their records in U.S. stores like Amazon, Target, Barnes & Noble and more. Get details on deals now.

This newsletter discusses YG Entertainment's Yang Hyunsuk, Pharrell Williams, SEVENTEEN, 2NE1, Scooter Braun, TREASURE, Timbaland, BABYMONSTER, CL, and more.