Starting a new food retailer chain from scratch, competing with the oligopoly giants is basically suicidal. Still, Johannes Cullberg decided to do just that with his Whole Foods-esque high quality chain Paradiset. In this amazing David & Goliath-story, Johannes tells us the entire story, from his blitz-career at Lidl, to realizing he'd become an a-hole, to reconnecting with his values, and finally going on this crazy mission to bring us all better food. Do. Not. Miss. This. Episode. Possibly our best yet. And also – of course – don't forget to subscribe! For information regarding your data privacy, visit acast.com/privacy