So a well paid lawyer at a top tier law firm jumps ship to start an automated investment fund from scratch? That's a story we need to cover. Emilie Andersson goes into everything from entrepreneurial struggles to investment principles and her marketing philosophy. Overall we had a great time talking to Emilie and we are sure you'll have an equally great time listening. Check it out! For information regarding your data privacy, visit acast.com/privacy

Navin Thukkaram is an investor that has done north of $3 Billion in exits, personally raised a non-VC-round of $40 MUSD for his main investment Skykick, and is still the nicest guy you'll ever meet. He's gone to both Princeton and Harvard, is advising some of the world's biggest companies and most influential individuals on innovation, and always throws the most amazing parties. This episode contains som much valuable advice that you'll want to listen to it at least twice. It is also the first episode we ever recorded so it's a fun little throwback to our early days as rookie podcasters. Enjoy! For information regarding your data privacy, visit acast.com/privacy

Starting a new food retailer chain from scratch, competing with the oligopoly giants is basically suicidal. Still, Johannes Cullberg decided to do just that with his Whole Foods-esque high quality chain Paradiset. In this amazing David & Goliath-story, Johannes tells us the entire story, from his blitz-career at Lidl, to realizing he'd become an a-hole, to reconnecting with his values, and finally going on this crazy mission to bring us all better food. Do. Not. Miss. This. Episode. Possibly our best yet. And also – of course – don't forget to subscribe! For information regarding your data privacy, visit acast.com/privacy

Sara Wimmercranz is one half of the Venture Capital duo Backing Minds, a fund investing where most people wouldn't even consider looking. The result? Well – the success and fame of Backing Minds speaks for itself. Backing Minds is again a great example of where doing good for the world and creating massive economic returns are not in conflict, but but in fact mutually beneficial. We also talk about Sara's entrepreneurial roots in Småland (like the famous Ingvar Kamprad), entrepreneurial politics, and not least, that time when Sara stocked a truck full of cash to go shopping shoes in Europe. For information regarding your data privacy, visit acast.com/privacy

A lot of people call themselves serial entrepreneurs, but with Louise Fritjofsson, that title seems to actually be legit. After starting an the e-commerce business Popsox, the ad-tech business Ad Profit, and the health- and training app Vint, Louise is now launching a brand of plant based baby food in the US called Bla Bla Foods. HOWEVER, the first AMAZING interview was never caught on tape after Walter forgot to hit record, so this episode is a backup version we recorded afterwards. So, while the sound is not perfect and our performances as hosts questionable, Louise still provides so much value in this interview that you don't want to miss it. Check it out and see for yourselves. :) For information regarding your data privacy, visit acast.com/privacy

Jacob Rudbäck is the founder of Yepstr, a gamified hyper-local marketplace for teenage jobs like mowing lawns and babysitting. A former industrious teenager himself, and later a natural born entrepreneur, he found himself wanting to create the marketplace he always missed as a kid himself. We have to say that this episode is like listening to smooth peanut butter as Jacob is one of the most likable people we've met and has some very valuable experiences and advice to share with us about everything from politics to shit sandwiches to setting up option programs. Enjoy! For information regarding your data privacy, visit acast.com/privacy

In this episode, we talk to one of the world's premiere experts on influencer marketing, Aron Levin. Aron worked at King and Spotify before co-founding the influencer marketing company Relatable with offices in Stockholm, London, New York, and Los Angeles. This is a scaled down 1-hour version of a 3-hour conversation we had with Aron and we focus on influencer marketing but also cover Aron's super interesting experiences from negotiations with some of the world's richest and most influential people like Mark Zuckerberg, Starbucks founder Howard Schultz, and Uber Founder Travis Kalanick. For information regarding your data privacy, visit acast.com/privacy

Jenny Keisu is one of the founders of Summa Equity, a private equity firm that invests in companies in line with the UN's 17 sustainable development goals. In other words, where a good purpose is an integral part of the actual business model, and not just as a CSR-add on that is so prevalent today. We discuss a lot of things, among them the somewhat counter-intuitive insight that not only can you make money while saving the world, but making money can be a means of saving the world in its own right. Tune in to this fascinating episode to find out how.  For information regarding your data privacy, visit acast.com/privacy

Konrad Bergström is the founder of Sweden's fastest growing company of all time, Zound Industries, that sold over twenty million Marshall and Urban Ears headphones and speakers over a ten year period. After recently being fired from Zound, Konrad embarked on a new entrepreneurial mission to save the seas with all electric boats with his company X Shore. In this episode, Johan Åberg struggles to keep his co-host Walter Naeslund and Konrad on track throughout the three hour recording as the two long time friends (23 years and counting) head off in different tangents, fueled by half a dozen bottles of natural wine. From this material, one hour of reasonably sane material could be distilled out in editing for your listening pleasure. A different episode for sure, but with tons of wisdom and extremely valuable business advice. You've been warned. For information regarding your data privacy, visit acast.com/privacy

In 2007, Kicki Theander founded the world’s first dinner-kit company Middagsfrid together with her husband Victor. Not only did their company skyrocket, they also had three kids and had moved into a beautiful home outside of Stockholm when Victor suddenly fell ill. It turned out to be bone marrow cancer, and the doctors gave him 6 months to live. In episode 4 of What’s in the Water we meet Kicki Theander to have a conversation about life, loss, and putting your life’s challenges into perspective. This turned into a profound episode that we kept talking about for days after recording it. Listen in and prepare to change your outlook on life and work.  For information regarding your data privacy, visit acast.com/privacy