In this episode of The KBD Podcast, Curtis Killen sits down with Karine Idrissi, PR and influencer marketing expert, and co-founder of Sunday Creative. They dive into the ins and outs of influencer marketing and what it really takes to go viral on TikTok. Karine shares her journey in social media, the power of networking, and the challenges of being an entrepreneur, including dealing with taxes. They also discuss how to track ROI in marketing, the value of working with influencers, and some unforgettable diva moments in the industry. Tune in for insights on navigating the world of PR, social media, and entrepreneurship.
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Timestamps:
0:00 - Intro
2:20 - The TikTok Algorithm
7:40 – Getting Started in Social Media Marketing
14:00 - The Power of Networking in PR
22:50 - Why Karine Sold Her Business
25:25 – Mansplaining in the Workplace
30:34 – Dealing with Taxes as an Entrepreneur
37:45 - ROI in Marketing: Measuring Success
42:40 – Is Influencer Marketing Worth it?
48:30 – Dealing with Difficult Clients
55:00 - Choosing the Best for Your Brand
1:01:00 – What’s Next?
1:04:00 - Astrology in Business
1:06:30 - Outro
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