As one door closes, another begins to open!

In her final episode, Teri Johnson encapsulates the essence of her 14-year journey with 'Keeping It Personal.' Diving deep, she offers 15 impactful insights, drawing from life and business lessons that emphasize meaningful conversations and selfless service. To further empower her audience, she announces a comprehensive bundle of her most valuable courses and workshops. While her immediate future might be uncertain, Teri's unwavering faith, commitment to family, and passion for personal growth shine through. Her heartfelt gratitude and the possibility of a future return leave listeners with hope, admiration, and inspiration for their own journeys.

If you would like to grab the Keeping it Personal Business Content Bundle, you can do that here » https://keepingitpersonal.com/bundle

[00:01 - 06:20] Closing a Chapter: Faith, Business Blueprints, and the Power of Active Engagement

• After 14 remarkable years of empowering Christian women entrepreneurs, Teri announces the conclusion of her business journey, marking the end of a significant chapter in the show's legacy
• Teri shares 15 tips for achieving both business and personal success
• Three scripture verses are shared as parting thoughts: Matthew 6:33, James 4:8, and 1 John 3:18
• Teri details essential business strategies, such as the "Six Ms" ( Mindset, Message, Market, Monetize, Map, and Monitor) and the "Seven Phases of Revenue Roadmap," encapsulating lessons that led to her success
• Teri champions direct, active marketing as a key to immediate business growth, and encourages business owners to identify and list the main problems they can address for their clientele

[06:21 - 12:58] Teri's New Chapter: Embracing the Unknown with Gratitude

• A bundle of over 10 workshops, courses, and trainings are available at keepingitpersonal.com/bundle for $397
• Teri wants to focus on being the best wife, mom, grandma, daughter, sister and friend
• She is open to what God has for her next in this new phase of life
• While uncertain of her exact next steps, the host radiates optimism and gratitude, leaving open the possibility of returning in a new capacity
• Teri thanks everyone for being a part of her extraordinary journey

Quotes: 

"It's an honor to be a part of your world; thank you again for being a part of this extraordinary journey. Until we meet again, remember to look up and shine on!" - Teri Johnson

"Remember the equation: ask a lot of questions, discover a need, and then offer up a solution." - Teri Johnson

"Challenge yourself to set goals that inspire growth, aim for the best, and celebrate every step of the progress along the way." - Teri Johnson

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Ever felt the resistance when it comes to sales, fearing to come off as 'salesy' or 'sleazy'? Dive in with us today as we address this universal business challenge!

Teri and Jen are back to address the elephant in the room – sales resistance. In today's rapidly evolving marketing landscape, there's a tried and true method that remains effective: meaningful conversations. As business owners and professionals, we're passionate about our offerings. However, the thought of financial transactions can often deter us. Jen opens up about her personal sales resistance and the mindset shift she had to make. It's not about being 'salesy', but about finding the genuine purpose behind our products and services. Teri emphasizes on the principle of serving rather than selling and calls for a paradigm shift. The equation? Ask a lot of questions, discover a need, and then offer a solution.

And remember, you may not always be the solution, but you can always offer one. The goal is to transition from transactional to relational interactions. If you're grappling with sales, seeking a change in perspective, or just need a strategy, Teri and Jen are here to assist.

[00:00 - 19:19] Cultivating Relationship Power

• Both Teri and Jen emphasize the importance of meaningful conversations to address client resistance and facilitate sales.
• Many of us face resistance to sales due to fear of appearing salesy or sleazy; it's essential to shift this mindset.
• Teri discusses the significance of active marketing, suggesting that it's a quicker path to revenue.
• Embracing sales and marketing, and being passionate about serving rather than just selling, is key for business success.

If you're struggling with sales and needing help to develop YOUR strategic plan, schedule your power call here: https://keepingitpersonal.com/powercall

Quotes:

“You don't sell, you serve. You are not a salesperson. You are a problem solver." - Teri Johnson

"Your goal is to help enough people get what they want, and in return, you will get what you want. We don't give to get, but it's just the way it works." - Teri Johnson

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Navigating the complexities of modern life can be challenging, especially when it comes to maintaining a strong and healthy marriage. For many couples, faith plays a crucial role in providing support and guidance during these trying times.

In today’s episode, Teri sits down with Mark and Donna Shepherd to explore the delicate balance required to keep a relationship thriving in our fast-paced world. Mark and Donna introduce the concept of the "Three P's" - Pause, Pray, and Proceed - a formula that has the potential to reshape the very essence of relationships. Mark and Donna use their own experiences to showcase the distinct differences and complementary qualities of men and women; they stress the importance of preserving these bonds. Finally, they offer hope reminding us them that there is always a silver lining even during difficult times.

Tune in, as this conversation is not only about revisiting the fundamentals of marriage but also serves as a reminder that love and faith can conquer all, even amidst life's chaos.

[00:00 - 19:19] Cultivating Relationship Power

• Relationship Power: Mark and Donna emphasize that strong relationships and community are essential in various aspects of life, emphasizing the value of connecting and supporting one another.
• Three P's Approach: To resolve marital conflicts, remember the three P's: Pause to interrupt emotions, Pray for guidance and humility, and Proceed with intentional action.
• Awareness and Growth: Conflict exposes opportunities for growth by choosing responses overreactions, recognizing triggers, and seeking to understand before being understood.
• Spiritual Foundation: Incorporating prayer and biblical wisdom helps navigate conflicts, fostering an environment of forgiveness, understanding, and growth in relationships.

[19:20 - 34:05] Transforming Marriages: Communication and Growth

• Communication & Conflict: Mark and Donna emphasize couples' challenges with communication and conflict resolution due to diverse behavior styles.
• Abound Program's Impact: Through the Abound program, they offer tools for couples to enhance their marriages, leveraging behavior styles and community support.
• Gender Roles & Understanding: Mark advises men to cherish and protect their wives, while Donna encourages women to trust in Jesus for guidance.

Connect with Donna and Mark through their Date Night Webinar: How to stay best friends with your spouse while working through conflict HERE: https://keap.page/swx840/staybestfriends.html

Quotes:

"I believe there is power in relationship. So, whether we're connecting with our friends, our family, our spouses, our clients, anything, relationships are key and community is key and connecting with others... it's like the backbone of everything." - Teri Johnson

"Courage, wives. There's always hope, no matter what, and that Jesus is always with you in every single circumstance. Just obey what His steps and not to be so attached to the outcome; he will take care of the outcome a hundred percent." - Donna Shepherd

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Ever felt overwhelmed by life's clutter, pulling you away from your true purpose?

In a heartfelt journey through faith and personal growth, this episode provides women with seven transformative strategies, each rooted in biblical wisdom, to declutter the mind and soar in purpose. Grounding Teri's insights in biblical verses, she discusses the significance of surrounding oneself with positive influences, speaking truth, trusting God's plan, embracing forgiveness, practicing gratitude, seeking strength in God's presence, and the art of learning from past mistakes. Wrapping up, the importance of continual self-reflection and renewal is emphasized.

Tune in to recognize the path to aligning actions, thoughts, and faith!

[00:00 - 06:47] Living a More Positive Life Through Scripture

• Positive Influences: Teri underscores the importance of choosing uplifting companions, reflecting on Proverbs 30:20. Letting go of negative relationships allows space for supportive ones
• Speaking Truth: Based on Proverbs 18:21, the power of words is emphasized. Replacing self-doubt with affirmations grounded in God's word can reshape one's outlook
• Trusting in God's Plan: Highlighting the challenge of surrender, Teri cites Proverbs 3:6, urging listeners to let go of control and embrace God's superior wisdom
• Embracing Forgiveness: Referencing Philippians 3:13-14, Letting go of past mistakes and accepting God's grace is highlighted

[06:48 - 11:64] How Gratitude, Contentment and Letting Go Gives You Strength

• Gratitude & Contentment: Building upon 1 Thessalonians 5:18, Teri elucidates that regardless of life's ups and downs, recognizing and cherishing the good allows for a contented heart, leading to a more fulfilled life
• Seek strength in God's Presence: Inspired by Isaiah 41:10, Teri encourages listeners to foster a closer relationship with God, especially during challenging periods
• Learn and let Go: Through Ecclesiastes 3:1, she emphasizes learning from past mistakes and using them as lessons that guide our journey forward

Quotes:

"As women guided by faith, It's really important to align our actions and our thoughts with God's truth." - Teri Johnson

"One of the hardest things to do is forgive ourselves. So I just need to remember that I need to embrace God's forgiveness and redemption because we are not defined by our past, but by the grace that God gives to us through his love, if we accept him and follow him."  - Teri Johnson

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Ever wondered how AI can revolutionize your business strategy?

Dive into this fascinating episode where Janet E. Johnson, an Ad Agency Owner, Coach, Worldwide Speaker, and Podcaster, unveils her rapid success with an AI-boosted sales funnel. In just a week and a half, she crafted a course that generated over $10,000 in its first month! Uncover the game-changing potential of AI in course creation, email campaigns, and sales strategies and the importance of taking 'imperfect action’.

Tune in and get a glimpse of the future of business!

[00:00 - 11:33] Unlock Your Business Growth Potential with AI

• Janet E. Johnson has been in the online business since 1998 and is an expert in lead generation with social media
• AI is here to stay and can be used as a tool to enhance current marketing strategies
• Janet advises using AI as a tool that complements human strategies, not replaces them
• The three categories discussed are organic, paid, and sales funnel
• Janet provides insight on utilizing ChatGPT for content creation

[11:34 - 19:27] Blending Organic Strategies with AI: The Human Touch in Digital Marketing

• Janet emphasizes the significance of organic social media strategies, focusing on platforms like Instagram, Facebook, and TikTok
• Reverse engineering is a highlighted method for effective ad planning, ensuring each step is designed with the end goal in mind
• ChatGPT proves to be a valuable tool in content creation and strategy formulation but requires the user's personal touch and awareness of real-time trends
• The importance of a well-structured sales funnel is discussed, with a reminder to always keep the personal brand voice in focus when using AI-generated content

[19:28 - 25:45] Mastering Sales Funnels with AI

• Janet delved into sales funnels and their components, like landing pages and email campaigns
• Drawing from personal experience, Janet championed AI in course development and promoted the 'imperfect action' approach
• Janet's online resources were highlighted, emphasizing swift action in business
• Janet offers special AI-centric training on 'AIwithJanet.com,' providing valuable insights and a complimentary resource for enthusiasts to grab

Connect with Janet!

You can find her on LinkedIn, Instagram, and Facebook

Listen into Janet's Masterclass at http://AIwithjanet.com AND connect further with Janet about ALL things Facebook and TikTok Ads at http://janetejohnson.com

Quotes: 

"It just makes everything go faster, which in turn is going to make you money faster." - Janet E. Johnson

"Just do it and take imperfect action." - Janet E. Johnson

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Are you ready to amplify your business impact and forge genuine connections on LinkedIn?

Join Sandy Zeiszler, a tech expert who guides women entrepreneurs through harnessing LinkedIn's potential as a search engine, ensuring impactful first impressions and optimized profiles. Teri and Sandy underscore the importance of authenticity in engagement, leveraging new LinkedIn features, and employing efficient connection management, sharing valuable success stories and strategies to foster meaningful interactions. Finally, Sandy's lesson in perseverance and faith leaves listeners inspired to embrace failure, trust higher plans, and partner for growth on their entrepreneurial journey.

Join us as we dive into the art of unleashing LinkedIn's potential for women entrepreneurs!

[00:00 - 07:01] Unleashing LinkedIn for Women Entrepreneurs

• Today's topic is boosting your LinkedIn presence: what to post and How to show up
• Sandy Zeiszler has been on Terry's team for the last couple of years and is their go-to LinkedIn girl
• Sandy reveals secrets to captivate with headlines, headshots, and storytelling on LinkedIn, showing how concise yet engaging profiles spark connections
• Sandy's insights on keyword optimization unlock the search engine prowess of LinkedIn, empowering women entrepreneurs to connect, converse, and expand their network

[07:02 - 13:35] Mastering Content, Authority, and Impactful Connections for Women Entrepreneurs

• Sandy Zeiszler's insights unravel the art of crafting captivating LinkedIn posts that captivate, engage, and showcase professional expertise
• Dive into LinkedIn's newsletter feature, transformed from long-form articles, and learn how sharing in-depth insights can establish authority and attract meaningful connections
• Real success stories underscore the potential of optimized LinkedIn content, with clients, speaking engagements, and international opportunities stemming from a thoughtfully curated online presence
• Sandy and Teri highlight the transformative power of authentic LinkedIn relationships for business expansion

[13:36 - 19:23] Building Genuine Connections, Efficient Management, and Perseverance for Success

• Sandy unravels the power of authentic interactions on LinkedIn, emphasizing conversations over likes to build genuine professional relationships
• Discover innovative LinkedIn tools and Google Chrome extensions from Sandy that streamline connection management, ensuring meaningful follow-ups and sustained engagement
• Listeners gain insights into fostering genuine connections, optimizing contact management, and converting relationships into opportunities

Connect with Sandy!

Book a call with Sandy at » http://www.moxzclicks.com

Participate in Sandy's Webinar Wednesday's HERE »» https://live.moxzclicks.com/webinar-wednesday.html

Grab Sandy's FREE Winning Your LinkedIn Routine Under 30 Minutes a Day » https://live.moxzclicks.com/liroutine.html

Connect with Sandy on LinkedIn HERE » https://www.linkedin.com/in/szeiszler

Quotes: 

"Your LinkedIn profile is your first impression. Craft it with precision to captivate, engage, and leave a lasting mark on potential connections." - Sandy Zeiszler

"Embrace failure as a learning opportunity and keep pushing through. Trust in a higher plan and partner with others to keep moving forward." - Sandy Zeiszler

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Do you want to learn how to make a massive impact through podcasting?

In this episode, Teri Johnson reflects on one year of podcasting, sharing valuable takeaways for women entrepreneurs, embracing imperfection, repurposing content, and strategic planning, along with the significance of clear calls to action. Grateful for the support, Teri aims to continue empowering women entrepreneurs to make a massive impact.

If you're feeling stuck in your business or would like to brainstorm some business growth strategies. Let's talk! Book a Power Call Here » https://keepingitpersonal.com/powercall

[00:00 - 08:45] Insights from One Year of Podcasting

• Teri Johnson shares the top 10 things she learned in the past year of podcasting, offering valuable takeaways to benefit the listeners
• Done is better than perfect: The host encourages listeners to prioritize progress over perfection.
• Repurposing Content: Recognizing the power of recycling valuable content. This approach expands the reach of the message and reinforces its impact on different platforms
• Strategic Planning: Similar to a roadmap, planning brings order and purpose, allowing one to stay on track, even when faced with unexpected challenges
• Always Include a Call to Action: Including a clear call to action in every episode is crucial to driving business growth and encouraging listeners to take the next step
• You never know who's listening, so serve valuable content: Teri emphasizes the unpredictability of the podcast's impact on diverse audiences

[08:46 - 17:37] Valuable Takeaways for Success

• Hard Work and Dedication: Teri acknowledges the challenges of growing a podcast and highlights the need for dedication, consistency, and hard work.
• Efficient Content Creation: Batching content and developing systems are essential for streamlining podcast production
• Systems are key: Having an organized and efficient way of recording, launching, and getting the team in place, is key
• Comfort and Authenticity: Teri assures listeners that hosting a podcast becomes more comfortable with practice, encouraging simplicity and transparency in content creation
• Quality over Length: The focus should be on delivering valuable content and connecting with the audience, irrespective of the episode's length

Quotes: 

"Done is better than perfect. We can fall into that perfectionist trap, and it's easy for us to just not keep on keeping on because it's not perfect. So what I've learned and what I hope you will embrace is imperfection" - Join Teri Johnson

"Hard work pays off, and the joy of seeing the audience grow is awesome, but it's a lot of hard work." - Join Teri Johnson

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Want to learn tips on how to connect with others in meaningful ways?

Today's topic is building relationships and networking with integrity and grace. This conversation emphasizes the importance of staying authentic, having mutual benefits in mind, active listening, offering support and resources, and providing expertise. It also stresses the importance of making others feel seen and heard while networking. Furthermore, it suggests offering something of value without expecting anything in return can lead to positive outcomes such as referrals or other forms of collaboration. The discussion draws attention to how quickly social media has changed the way we interact with each other and encourages the listener to prioritize finding ways and places to connect with others.

Tune in to learn more about building meaningful relationships!

If you need help expanding your network. Let's talk! Book a Power Call Here » https://keepingitpersonal.com/powercall

[00:01 - 07:57] Building Genuine Connections with Grace and Integrity

• Teri and Jen stress the value of networking and building healthy relationships with integrity to empower women in their business endeavors
• The hosts share personal experiences, advocating a heart-of-service approach in networking to foster genuine connections
• Authenticity is highlighted as a key factor in attracting like-minded individuals who align with their mission and values

[07:58 - 20:42] Building Lasting Connections

• Confidence and authenticity go hand in hand, and the hosts encourage continuous networking to become more comfortable and authentic in interactions
• By seeking mutual benefits and offering value without self-interest, women can create a positive impression, attract referrals, and potentially gain new clients, promoting a collaborative and supportive networking mindset

[20:43 - 26:55] Nurturing Relationships Beyond Business

• Teri emphasizes the importance of nurturing connections beyond business, leading to lifelong friendships and support in personal challenges
• By intertwining personal, professional, and faith aspects, women can build genuine relationships that offer unwavering support
• Being authentic and supportive in networking creates a network of genuine friends who provide valuable collaboration and encouragement
• They conclude with a reminder to invest in expanding one's network, even with just a few connections each week, as it can have profound ripple effects in both personal and business spheres

Connect with Jen!

You can find her on LinkedIn, and Instagram

or visit https://linktr.ee/jenemslander

Quotes: 

" So it's not always about what you say, but it's how you make others feel that leaves that lasting impression." - Teri Johnson

"I think that for us to build healthy relationships and network with integrity and grace, we just have to be active listeners." - Jen Emslander

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

Are you struggling to balance the many hats you wear in your personal and professional life?

In this episode, Teri Johnson and Jen discuss strategies to help manage these multiple roles, from lead generation to content development to nurturing relationships. They share their experiences of learning how to let go of things such as perfectionism and control over outcomes in order to be successful. Listeners will learn tips on how to delegate tasks, seek support, and trust others, as well as ways to set boundaries, prioritize self-care, and take control back. By empowering themselves through letting go, women entrepreneurs can find the freedom to thrive and make a massive impact in their businesses and lives!

Need help with letting and to explore what that looks like for you in your business and/or life? Book a Power Call https://keepingitpersonal.com/powercall

Let go of the need to constantly be "on" by going through the THRIVE Online Course HERE » http://keepingitpersonal.com/thrive Save 50% With Promo Code: kipshow

[00:00 - 08:52] The Power of Letting Go in Entrepreneurship

• Teri and Jen discuss the transformative power of letting go for women entrepreneurs
• They encourage listeners to recognize that delegating tasks allows them to focus on their core strengths and vision, ultimately leading to greater growth and impact in their businesses
• Teri highlights the need to let go of perfectionism and unrealistic expectations when working with teams
• Teri and Jen invite listeners to seek support through personalized coaching, providing an opportunity to overcome challenges and gain the confidence to let go and unlock new levels of success in both their personal and professional lives

[08:53 - 17:30] Embracing Fearlessness, and Self-Belief

• Teri and Jen discuss the liberation that comes from releasing fear and trusting intuition for confident decision-making in business
• They urge women entrepreneurs to believe in their abilities and use inner knowing to drive success
• The value of viewing failure as a stepping stone for learning and growth, encouraging risk-taking and resilience in business endeavors, is highlighted

[17:31 - 23:21] Balancing Boundaries and Finding Blessings

• Teri and Jen advocate for setting boundaries and prioritizing self-care to avoid burnout and achieve life balance in entrepreneurship
• Teri and Jen introduce their "Thrive" online course, offering a practical tool for women to navigate different life seasons and find balance in their entrepreneurial journey. They provide a promo code for listeners interested in accessing the course at a discounted rate
• Finally, they encourage listeners to embrace the journey of letting go, trusting in God's guidance, and witnessing blessings unfold as they release control and prioritize personal well-being in their pursuit of success

Connect with Jen!

You can find her on LinkedIn, and Instagram

or visit https://linktr.ee/jenemslander

Quotes:

"We need to embrace the power of letting go by delegating tasks, seeking support, and trusting others to contribute their expertise." - Teri Johnson

"When you find yourself in that space of uncertainty, instead of thinking to yourself ¿Why is this happening To me? Switch that to thinking as an opportunity, that this is happening ¡For me!" - Jen Emslander

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!

How do we shine and stop hiding when it's not a place that we want to be? 

Teri Johnson welcomes Heather Heuman, CEO of Sweet Tea Social Marketing, to discuss the importance of leveraging social media for business success. They encourage listeners to stop hiding and start shining by sharing their expertise and connecting with their target audience. The conversation covers setting clear business goals, overcoming perfectionism, increasing engagement, and developing a strategic plan. Heather provides insights on leveraging personal profiles, utilizing influential content, and staying up-to-date with trends. The episode concludes with a reminder to seek guidance from God and trust in His ability to bring immeasurable success. Overall, it offers practical advice and inspiration for using social media effectively.

[00:00 - 10:25] Harnessing the Power of Social Media with Heather Heuman

• Guest Heather Heuman, CEO of Sweet Tea Social Marketing, highlights the importance of leveraging social media to amplify presence and connect with a wider audience
• The discussion addresses social media overwhelm and advises listeners to choose one or two platforms where their target audience is active
• Social media is portrayed as a powerful tool for passive marketing, leading to deeper connections through owned platforms like email lists
• Despite the challenges faced by individuals who may not naturally enjoy or feel comfortable with social media, Heather and Teri encourages strategic use of social media to shine and make a meaningful impact in the business world

[10:26 - 21:05] Key Highlights for Overcoming Perfectionism and Building Authentic Connections

• Heather emphasizes the alignment of social media goals with business objectives, ensuring that efforts are focused on achieving measurable outcomes
• Overcoming perfectionism is emphasized as a key factor in shining on social media, with a focus on persistence and consistency rather than striving for perfection
• The importance of including relatable and engaging posts to showcase authenticity and build connections.
• Understanding platform algorithms and leveraging engagement to increase visibility and reach is discussed as a strategic approach to achieving business objectives on social media

[21:06 - 28:15] Strategies to Increase Engagement and Reach a Wider Audience

• Increasing visibility and engagement on social media is crucial for overcoming burnout and reaching a larger audience
• Leveraging personal profiles and sprinkling business-related content helps individuals with smaller pages gain more visibility and be top of mind for their connections
• Sharing business accomplishments and providing value through tips and resources showcases expertise and generates interest in one's offerings
• Actively engaging with other accounts to expand the network and attract new followers and potential clients

[28:16 - 40:49] Unlocking Social Media Success: Planning, Connection, and Faith

• Teri and Heather discuss the importance of having a well-developed plan for social media marketing, emphasizing the benefits of batching content and scheduling it in advance
• Heather offers valuable insights and trends in her bi-monthly emails, providing guidance to listeners on staying up-to-date with the latest social media strategies
• Heather shares her favorite life verse, Ephesians 3:20, which inspires her to believe in the limitless possibilities that can be achieved through faith and partnership with God

Connect with Heather!

You can find her on LinkedIn, and Facebook

or visit her webpage https://www.sweetteasocialmarketing.com/

Grab a copy of Heather's book, The Golden Rules of Social Media Marketing: Thrive in Business with Strategy and Kindness, HERE » https://amzn.to/44lhqfD

Connect with Heather and snag her 31-Day Social Media Content Calendar for Business Owners HERE » https://sweet-tea-social-marketing.ck.page/9862206a14

Quotes: 

"The more we focus on being persistent and consistent, rather than having to perfect everything, the easier it will be for our audience to identify with us." - Heather Heuman

"Stop hiding and start shining. And that includes talking on social about the things that you're doing and the results that your customers and your clients are getting." - Heather Heuman

If you’re feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!