Willie Wågen is CEO and part of the founding team of the world leading sustainable energy center in Stord on the west coast of Norway. The center helps entrepreneurs prove their technology for new fuel types, offshore wind, carbon capture and grid. World's first ammonia powered vessel.  World's first anchorage system for a floating offshore wind turbine (10km offshore from Stord). And think of it as a ship on land where you can test your piece at a fraction of the cost otherwise, surrounded by experienced engineers.

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In this conversation, Mikal Lovik in Stavanger Norway shares his remarkable under the radar entrepreneurial journey, starting from his early inspiration as a small child to founding successful companies like Caera and EQON. He discusses the challenges faced by entrepreneurs in Norway, the role of his holding company Aria in addressing some of these problems. We dive into the unsexy sexiness of EQON, a device and software that reduces the significant energy consumption issues related to industrial heat tracing in ships, building and other arenas.. He elaborates on the company's growth strategy, revenue models, and the importance of funding in a challenging market. He is also bravely wearing a pink shirt.

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