While direct selling and network marketing may seem alike, they differ in structure and focus. Direct selling involves distributing products directly to consumers, offering a promising opportunity for aspiring entrepreneurs. With minimal startup and overhead expenses, success in this model is closely tied to an individual's sales ability and dedication. 

In contrast, network marketing combines product sales with the recruitment of new distributors. Though sometimes mistaken for pyramid schemes, legitimate network marketing operates within legal and ethical standards. By developing a network of distributors who each tap into their own connections, this model enables substantial expansion in market reach.