The power of traditional media is such that, it gives you instant credibility and Authority within minutes of being published.

When it comes to growing and establishing your Authority, I have always been a big advocate of combining online and offline strategies as they go hand in hand and they can't work without one another.

So to talk about how you can build your brand via the traditional media I had to bring in an expert who has been doing this for quite a while and that is Nic Hayes.

Nic has been surrounded by media in all its forms over eighteen years

here in Australia and the UK. With an extensive knowledge of the inner

workings of the media, he is able to give great insights into the trends and

future of the industry.

Get the show notes from http://www.keytoauthority.com/ep036

When it comes to branding in relation to Authority it is really important that you realize the value, the importance and the power it brings when you have a real brand message behind you.

When you start to create a brand, you are not only creating a brand that is valuable but also sell-able (if that's your end game). So how do you go about protecting that brand and the value you have created?

In today's interview I have invited along Kate Hamer to talk about exactly that, Kate is a Principal Lawyer & Trade Marks Attorney, she has worked with top tier law firms, SMEs, government agencies and large corporates across a broad range of commercial and IP law services.

Get the show notes from http://www.keytoauthority.com/ep035

Writing has its own place in marketing and you need to write your content and you need to write it properly.

So creating content that is authentic and that speaks to your ideal client is something you must consider as a professional speaker or a coach and especially if you are trying to grow your Authority.

In today's episode I have invited along Jay Crisp Crow from Crisp Crow Communications to have a chat about how we can go in regards to building relationships with our ideal clients through Authentic content.

Get the show notes from http://www.keytoauthority.com/ep034

As a professional speaker or a coach on a journey of becoming an Authority you need to also be a leader and understand how good leadership can impact the people around you.

Leadership is a critical part for any organisation. Using neuroscience helps to give both substance and better understanding of what works and why.

Today's guest Karen Livey sheds some light on becoming a brain savvy leader by following a simple formula of attitude plus behaviour equals culture.

This formula makes it possible for leaders to remember their impact on the way their teams engage and work.

Get the show notes from http://www.keytoauthority.com/ep033

Entrepreneurship is a mindset and skillset that many of us professional speakers, consultants, coaches and authors poses but just don't know about how to go in regards to discovering it and using it to establish and grow our Authority.

In today's episode we talk about how to discover the entrepreneurial genius within you and how that can help grow your Authority with ‘Big Al’ Connolly.

Get the shownotes from http://www.keytoauthority.com/ep032

Unless you know who you are trying to engage with to invest in your products or services you won't have much of a business and things will be a real struggle.

So in today's episode we talk to Shannon Bush about her 4 step process to identifying your ideal client.

When you can identify your ideal client you position yourself to promote yourself and your business in a powerful, engaging way that creates more high quality leads who turn into great clients who pay you well for the value they receive. Ultimately your profits will increase and you'll have a genuine thriving business, be a Thriving Entrepreneur and an Authority in your field.

Most business owners go into business because they want to earn more money and have more time, freedom and flexibility to do the things they love. However for many the reality is quite different. To be a successful business owner you will need to change your mindset, push your comfort zone and learn many of new skills.

In today's episode we talk about the stages a business owner must go through in order achieve their ultimate goals and build their authority with Claire Whitelaw Brown

Go to http://www.keytoauthority.com/ep030 to get the show notes

Some of the best strategies to build authority are those that integrate the online and offline worlds. One such strategy is that of getting mentioned in the media be it the newspapers, or the radio or or the TV.

It serves as a credibility booster and grows your authority status instantly.

In today's episode we talk about getting free publicity for your business with Sue Papadoulis.

Get your show notes from http://www.keytoauthority.com/ep029

Social Media is a rapidly evolving arena and every single platform comes with its own set of tricks. To grow your Authority, you need to be active on the platform where your audience is hanging out and dominating it.

Facebook is the biggest of all the social media platforms when it comes to number of active users and average time spent by each user. It is great for businesses as it provides a great space for creating a conversation with customers.

In today's episode we talk about the key to dominating the Facebook algorithm with Ming Johanson from OTOTGo

Get the show notes from http://www.keytoauthority.com/ep028

The blogging and Video marketing arena is getting overly crowded and harder day by day to standout in.

Consider this, there are roughly 500 million active blogs and growing whereas there are only 500,000 active podcasts. Think of the opportunity that is available for you to grow your authority.

In this episode Jenish Pandya shares the questions to ask when starting a podcast, why podcasting is growing exponentially, benefits of podcasting & the mistakes to avoid.

Get the show notes from http://www.keytoauthority.com/ep027