Joshua Bell, one of the greatest violinists in the world, played for 45 minutes during rush hour in a DC Metro station. Only 7 people stopped to listen. A few days later, he played a few miles away to a sold-out concert hall, filled with people who paid over $100 a ticket. 

What explains this?

 It’s the same thing that explains why Nike and Apple have a deeper connection with their fans than any other brands. And it’s at the core of all great marketing.

Watch the video on YouTube

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I'm Mike X, and my mission is to help you live your best life. This podcast is here to give you tactics, tools and insights that will enable you to improve performance, find fulfillment and experience more positive emotions on a daily basis. 

The foundation for everything I share is a blend of scientific research (mainly in psychology and neuroscience) and ancient wisdom. 

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Thanks for listening.