“The only thing in business that, almost in a way is a cure for all your other ills is sales.”  –  Chris Joyce

In today’s episode, we welcome back, Chris Joyce. Chris talks about the importance of having a strong CMO in place to help identify the markets, help create personas, and to make sure that you’re going in the right direction with your product. The reason why those three positions are so important is that they’re the ones that are going to be responsible for actually driving the business forward. He stresses that success in business comes down to having a strong sales presence and encourages everyone to get involved in sales early on in their entrepreneurial journey.

[00:01 - 01:13] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Chris, tune in to last Monday’s episode

[01:14 - 09:29] The Key To Sales Is Based Upon A Founder’s Enthusiasm

• Chris recommends founders use “Gusher”, to find potential customers and test their ideas before starting a company
• He says that a key person in a marketing company is a CMO
• A CMO’s job is to create personas and do market research to ensure the company is going in the right direction
• Creating a profitable company from the beginning is fundamental to success
• Putting sales first over other priorities can help generate revenue
• Sales validation is essential to starting and growing a sales team
• Salespeople and sales outsource sales are there to execute a plan and system
• The founder’s enthusiasm is key to selling their product, and they should never fake it until they make it

[09:30 - 13:48] Closing Segment

• Chris stresses the importance of everyone working together on a common goal, ensuring everyone succeeds
• Connect with Chris (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“When it comes to sales, at least in the beginning stages, a tremendous amount of the sale is based upon a founder's enthusiasm.” - Chris Joyce

“You need to have the right customers, not just customers, the right customers at the beginning stages, because that's what leads to the growth.” - Chris Joyce

Connect with Chris

Website: Gusher

Instagram: Chris Joyce

LinkedIn: Chris Joyce

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