When it comes to innovation, people often confuse product with process. Creating game-changing products and services (or any novel and useful business solution) requires creative approaches that aren't part of the standard managerial skill-set. Manuel Sosa, INSEAD Associate Professor of Technology and Operations Management, joins us to discuss how close-knit collaborations between managers and designers can spark innovative thinking, and perhaps even catalyse organisational transformation.

Read more: https://knowledge.insead.edu/leadership-organisations/the-kinds-of-collaboration-that-lead-to-successful-innovation-12991