Bad problem: How do we avoid change?
Better problem: How do we get good at what comes next?
That distinction sits at the center of my conversation with Jason Feifer, editor-in-chief of Entrepreneur magazine.
Jason’s argument is refreshingly freeing: progress doesn't mean finally arriving at a place where everything works perfectly. Every solution creates another problem.
The goal is to keep earning better problems.
We get into what that looks like for event pros, leaders, entrepreneurs and speakers:
✅ Stop measuring progress against perfection
✅ Question the assumptions that keep you playing small
✅ Use fear to move toward something, not protect what was
✅ Design events around what people came for: connection, learning, growth
✅ Make the delivery invisible so the experience can take over
✅ Know when to abandon the question and give the audience the answer they really need
And one idea I keep coming back to:
Your customers don't want your product.
Your attendees don't want your event.
They want what those things make POSSIBLE.
That's a very different place to start.
🎤 Explore Jason Feifer's keynote speaker profile on our website.
📞 If your audience needs a message on adaptability, change, fear, problem-solving, and learning to move forward when the answer is not obvious, Jason delivers. Schedule a time here and let's talk.
📩 Or send your audience + event theme and I’ll tell you if he’s the right fit: [email protected]
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