Welcome to today's episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she's here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you're a brick-and-mortar business or an online boutique, there's something for everyone in this episode. So sit back, relax, and let's dive in! Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You'll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashley Alderson: Instagram Michiko Seto: LinkedIn Blooming Boutique Treasures  The Boutique Summit 2023

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.  Resources: Join The Boutique Hub  Instagram: The Boutique Hub  / Ashley Alderson

Five Minute Friday: Three Questions to Add to Your Morning Routine

 Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success. Resources:     Boutique Summit 2024 Boutique Hub Membership     Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube    Hubventory | Wholesale  

#608 The Impact of Attending The Boutique Summit

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer. Resources: Join The Boutique Hub Community

Five Minute Friday: The Riches are in The Niches

 Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges.  Resources:      Boutique Summit 2024    Boutique Hub Membership    ----    Megan Crabtree: Instagram     Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube    Small Business Marketing Handbook    Hubventory | Wholesale  

#607 Transitioning in Retail: Lessons Learned and Exit Strategies

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.   How to Buy Wholesale Guide  

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

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