In this episode of The One Small Change Podcast, Yvonne McCoy speaks with Noemi Beres, a global entrepreneur and podcast booking agency owner. Noemi Beres shares her accidental journey into podcasting after her travel business pivoted during the pandemic. She discusses how podcast guesting is more than just visibility—it’s a strategic networking and content-building tool. The conversation covers actionable steps for leveraging podcast appearances, repurposing content, nurturing authentic connections, and remaining persistent, all essential to maximizing podcasting as a marketing strategy.

Guest Bio:

Noemi Beres is a European entrepreneur based on the Mediterranean island of Cyprus. After starting her entrepreneurial journey in 2007, she pivoted from travel and online marketing to co-founding Podcast Connections, a podcast booking agency connecting business owners with quality podcast shows. Noemi Beres works globally, particularly with American clients, and is passionate about building relationships through podcasting as a marketing and networking channel.

Chapters:

00:00 Living in Cyprus and career journey

05:15 Leveraging podcast guest appearances

07:53 Choosing and Practicing Niche Topics

10:43 Improving communication skills

12:57 Building Relationships Through Podcast Guesting

17:41 Tagging hosts and guests on social media

21:59 Being consistent with content

25:17 Finding and collaborating with guests

27:10 Building connections on LinkedIn

30:03 Promoting the podcast community

Quote from the Guest:

"Being open and being vulnerable on a show is far more important than being too polished because people will just check out and stop listening to that podcast."

Links:

Website:

https://www.podcastconnections.co/

LinkedIn:

https://www.linkedin.com/in/noemiberes/

Instagram:

https://www.instagram.com/noemi_beres_/