The Kill Boring Dead Show

Some teachers leave a mark on your life. Mr Luke is doing it for an entire generation of Australians.

With nearly 2 million followers, he's turned classrooms into content, made learning genuinely entertaining, and along the way, become one of the internet's most loved educators.

In this episode of the KBD Show, we chat with Mr Luke about building a career by staying unapologetically himself—from the moment an R-rated brand asked him to collaborate, to navigating life online while keeping education fun.

We get into:

- Why he prefers calling himself a "content creator" over "influencer"

- Choosing purpose over chasing virality

- Handling hate without losing yourself

- Changing how kids see learning

- Why the best content usually comes from not overthinking it

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♥️ Stalk Mr Luke:

TikTok & Instagram: @iam.mrluke

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Instagram: ⁠@killboringdead⁠

👹 Stalk Marcus:

Instagram: ⁠@marcuswillis⁠

TikTok: ⁠@marcusgoesmarketing⁠

💀 Stalk Shanice:Instagram: @shaniceyappayap

TikTok: ⁠@yourmouthismoving⁠

🚀 Want to work with us? ⁠Hit us up on IG @killboringdead

For years, brands have been obsessed with becoming the next Duolingo, Ryanair or Scrub Daddy.

But according to brand strategist and educator Eugene Healey, they've been copying the wrong thing all along.

In this episode of The KBD Show, Eugene explains why the internet has fundamentally changed, why attention is harder to earn than ever, and why brands still chasing "viral moments" are already playing yesterday's game.

We cover:

- Why copying Duolingo, Ryanair and Scrub Daddy is a losing strategy.

- The "engagement recession" and why social media now behaves more like television than a community.

- How creators have become media companies with better distribution than most brands.

- What marketers consistently misunderstand about attention, culture and creativity online.

- The mindset shift every brand needs to make if it wants to stay relevant over the next decade.

Before you brief your next campaign, watch this.

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Apple:⁠⁠⁠ The Kill Boring Dead Show⁠⁠⁠

🔪 Stalk Kill Boring Dead:

Instagram: ⁠⁠⁠⁠@killboringdead⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠Kill Boring Dead⁠⁠⁠⁠⁠

👹 Stalk Marcus:

Instagram: ⁠⁠⁠⁠@marcuswillis⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠@marcusgoesmarketing⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠Marcus Willis⁠⁠⁠⁠

💀 Stalk Shanice:

TikTok:⁠⁠⁠ ⁠@yourmouthismoving⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠Shanice Leung⁠⁠⁠⁠

Website:

⁠⁠⁠⁠Pantry Daddy⁠⁠⁠⁠

⁠⁠⁠⁠St Sahla⁠⁠⁠⁠

♥️ Stalk Eugene:

LinkedIn: ⁠Eugene Healey

Instagram: ⁠@eugbrandstrat⁠

🚀 Want to work with us? ⁠⁠⁠⁠Book a vibe check⁠.

Turns out you can build a cult brand around a beer that's all about the moment, not the buzz.

Tim Snape explains how. This week on The Kill Boring Dead Show, Tim, the CMO of Heaps Normal, gets real about building a brand in a category everyone said was a fad - the fights, the f*ck-ups, and the moments it actually started working.

When Heaps Normal launched, non-alcoholic beer was still a punchline. Today, it's one of the most talked-about categories in Australian drinks - and Tim Snape has been in the middle of it the whole way, building the brand from scratch as CMO and Chief Brand Officer.

In this episode, Tim sits down with us to unpack:

- Why "non-alcoholic" was seen as a dead category before Heaps Normal proved otherwise

- The hardest lessons from building a challenger brand with zero playbook to follow

- What it actually takes to shift culture, not just sell product

- The moments things didn't go to plan — and what he'd do differentlyIf you're building a brand in a category people think they already understand, this is for you.

👽 Stalk The Kill Boring Dead Show

Apple:⁠⁠ The Kill Boring Dead Show⁠⁠

🔪 Stalk Kill Boring Dead:

Instagram: ⁠⁠⁠@killboringdead⁠⁠⁠

Website: ⁠⁠⁠⁠Kill Boring Dead⁠⁠⁠⁠

👹 Stalk Marcus:

Instagram: ⁠⁠⁠@marcuswillis⁠⁠⁠

TikTok: ⁠⁠⁠@marcusgoesmarketing⁠⁠

⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠Marcus Willis⁠⁠⁠

💀 Stalk Shanice:

TikTok:⁠⁠ ⁠@yourmouthismoving⁠⁠⁠

LinkedIn: ⁠⁠⁠Shanice Leung⁠⁠⁠

Website:

⁠⁠⁠Pantry Daddy⁠⁠⁠

⁠⁠⁠St Sahla⁠⁠⁠

♥️ Stalk Tim:

LinkedIn: Timothy Snape,

Instagram: Heaps Normal 🍺

🚀 Want to work with us? ⁠⁠⁠Book a vibe check⁠.

Ex-Pet Circle CMO Jon Wild is unlike any older gentleman we know.

He doesn't hate young people. He sees the need to talk with them. He wants to learn about AI, TikTok, Metaverses, whatever BS people consume nowadays.

Jon and Marcus mindmeld to talk about marketing myths, wins, and fails, both past and present. Will Jon learn what 6-7 means? Can Marcus enter another realm of creative nirvana?

👽 Stalk The Kill Boring Dead Show

Apple:⁠ The Kill Boring Dead Show⁠

🔪 Stalk Kill Boring Dead:

Instagram: ⁠⁠@killboringdead⁠⁠

Website: ⁠⁠⁠Kill Boring Dead⁠⁠⁠

👹 Stalk Marcus:

Instagram: ⁠⁠@marcuswillis⁠⁠

TikTok: ⁠⁠@marcusgoesmarketing⁠

⁠⁠⁠LinkedIn: ⁠⁠Marcus Willis⁠⁠

💀 Stalk Shanice:

TikTok:⁠ ⁠@yourmouthismoving⁠⁠

LinkedIn: ⁠⁠Shanice Leung⁠⁠

Website:

⁠⁠Pantry Daddy⁠⁠

⁠⁠St Sahla⁠⁠

🚀 Want to work with us? ⁠⁠Book a vibe check⁠.

Michael Wark has the hardest job in Australia as Kill Boring Dead's CFO.

One of his roles is to debate Marcus about whether a 1998 Mercedes-Benz is a better marketing strategy than Google Ads. Or that a $50K Christmas party is a sound business decision.

Can they eventually agree that insane, unproven ideas are worth throwing money at for growth? Can Marcus convince Michael to burn his spreadsheets?

👽 Stalk The Kill Boring Dead Show

Apple: The Kill Boring Dead Show

🔪 Stalk Kill Boring Dead:

Instagram: ⁠@killboringdead⁠

Website: ⁠⁠Kill Boring Dead⁠⁠

👹 Stalk Marcus:Instagram: ⁠@marcuswillis⁠

TikTok: ⁠@marcusgoesmarketing

⁠LinkedIn: ⁠Marcus Willis⁠

💀 Stalk Shanice:

TikTok: ⁠@yourmouthismoving⁠

LinkedIn: ⁠Shanice Leung⁠

Website:

⁠Pantry Daddy⁠

⁠St Sahla⁠

♥️ Stalk Michael:

LinkedIn: ⁠Michael Wark

🚀 Want to work with us? ⁠Book a vibe check⁠.

Rosie Brown joins Marcus Willis and Shanice Leung on The Kill Boring Dead Show to talk strategy, agency culture, and what it’s like joining a team that’s highly allergic to boring.

This is more than just a podcast. It’s a public execution of boring ideas.

In this episode, we welcome Rosie, the very incredible and smart Head of Strategy at Kill Boring Dead, and get her take on why strategy is the most important part of any Social Media ever actually working.

👽 Stalk The Kill Boring Dead Show

Apple: The Kill Boring Dead Show

Spotify: ⁠The Kill Boring Dead Show⁠

🔪 Stalk Kill Boring Dead:

Instagram: ⁠@killboringdead⁠

Website: ⁠⁠Kill Boring Dead⁠⁠

👹 Stalk Marcus:

Instagram: ⁠@marcuswillis⁠

TikTok: ⁠@marcusgoesmarketing⁠

LinkedIn: ⁠Marcus Willis⁠

💀 Stalk Shanice:

TikTok: ⁠@yourmouthismoving

⁠LinkedIn: ⁠Shanice Leung⁠

Website:⁠Pantry Daddy⁠⁠St Sahla⁠

♥️ Stalk Rosie:

LinkedIn: ⁠Rosie Brown

🚀 Want to work with us? ⁠Book a vibe check⁠

Ainslee Baruhas joins Marcus and Shanice on The Kill Boring Dead Show to give us her hot takes on Influencer Marketing.

This is more than just a podcast. It’s a public execution of boring ideas.

In this episode, we get Ainslee Baruhas (the Head of Client Partnerships at Kill Boring Dead) take on what’s actually going on in influencer marketing — the good, the bad, and the stuff people usually avoid saying out loud.

If you’re a fan of unfiltered opinions and conversations that don’t get muzzled by a board of directors that hate anything creative or joyful, you’re in the right place.

👽 Stalk The Kill Boring Dead Show

Spotify: The Kill Boring Dead Show

Apple: The Kill Boring Dead Show

🔪 Stalk Kill Boring Dead:

Instagram: @killboringdead

Website: ⁠Kill Boring Dead⁠

👹 Stalk Marcus:

Instagram: @marcuswillis

TikTok: @marcusgoesmarketing

LinkedIn: Marcus Willis

💀 Stalk Shanice:

TikTok: @yourmouthismoving

Website:

Pantry Daddy

St Sahla

LinkedIn: Shanice Leung

♥️ Stalk Ainslee:

LinkedIn: Ainslee Baruhas

🚀 Want to work with us? Book a vibe check