164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner)

In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode.

“Every little course is a different stream of income.”

- Phil Ebiner

In This Episode, We Talked About:

(0:41) Catching up and thinking about pricing

(5:00) The biggest ideas that affect my pricing strategy

(12:02) Base-rate neglect

(15:55) Order bumps vs. one-time offers

(22:34) The importance of keeping your audience in mind

(24:43) A good problem I’m currently having

(26:25) Pros and cons to price raises

(27:03) Setting the stage for today’s interview

29:30) Phil’s thoughts on managing family life and business ownership

(36:42) The freedom of being your own boss

(37:55) Debt, traditional education, and finding jobs

(43:31) Phil’s online course journey

(48:37) Platform choices

(52:36) Thinking about the pros and cons of different platform structures

(1:01:01) High ticket vs. low ticket

(1:02:39) Thoughts on course that cost more than average

(1:04:25) Passive income and urgency

(1:06:12) The two paths to choose from

(1:14:07) How Phil uses other instructors and shares profits

(1:19:02) Making the transition to online courses

(1:20:46) Deciding which content belongs in which part of Phil’s business

(1:22:43) Answering questions about the online course world

(1:25:15) Talking tools

(1:30:19) Phil’s hardware recommendations

(1:33:46) Webcam resources from Phil + an early pandemic giveaway

(1:36:12) How 2020 impacted our businesses

(1:40:01) Phil’s experience with obstacles

(1:43:09) Why not just stop?

(1:44:37) Where to find Phil online

(1:47:00) David sends a bearhug + and we discuss our takeaways

(1:50:23) Favorite questions and some family backstory

(1:52:10) Online course alternatives to traditional problems

(1:54:58) A $36,000 course?

(1:58:28) My own course experiences with live components

(2:00:13) Can a new instructor break into Udemy success?

(2:05:29) Branching out and overcoming obstacles

(2:11:02) Different strokes for different folks

(2:14:49) Wrapping up and teasing next week’s episode

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links

Offers and Tools:

Bonjoro Free Trial

ClickFunnels Free Trial

Win of the Week

Guest Links:

Phil’s website

Phil’s courses

Phil’s Udemy page

Online Course Masters podcast

Books and Resources:

Make Time

Udemy

Skillshare

Career Quest

Teachable

ConvertKit

ScreenFlow

Canva

HootSuite

Buffer

Edgar

Brio webcam

Sony A6000

Raycast lighting

Aputure lights

Evolved Finance course

Consulting.com

Dad is Fat

From 6 to 7 Figures

Jacques’ Courses:

The Online Course Accelerator

Next Level Courses

Piano in 21 Days

David’s Courses:

Wellness Program Expert