We kept the momentum going in February with the free content we released, including four podcast episodes and four YouTube tutorials. Since last year, many fitness professionals have been emphasizing that the virtual workout space isn’t going anywhere, and kicking off 2022, that sentiment is more true than ever. The content KIPS released this past month delves deeper into the online workout world and offers actionable tips that instructors can implement in their businesses.

The four YouTube tutorials we published were Using an Audio Interface for Online Workouts, Level-Up Cow-Cat, 5 Tips for Shooting a Headshot with Your Smartphone, and the Balance Online Platform. For the KIPS Podcast, we featured guests Kristi Taylor, Jason Cohen, Brooke Johnson, and Robyn Parets.

Why Teach Online Workouts

Teaching online workouts offers numerous benefits for both instructors and clients. First and foremost, it provides greater scheduling flexibility. Instructors can reach clients at various times, accommodating different lifestyles and time zones. This accessibility enables fitness professionals to connect with individuals who might not be able to attend in-person classes.

Additionally, online workouts encourage a sense of community. Participants can interact through chat features, share progress, and support one another, fostering motivation and accountability. This digital interaction can lead to long-lasting relationships that extend beyond the workout sessions.

Another significant advantage is the potential for increased revenue. Instructors can diversify their offerings with a variety of classes, workshops, or specialty programs without the overhead costs of a physical space. This scalability means that trainers can reach more clients without significant additional investments.

Moreover, teaching online allows instructors to refine their skills with modern technology and streaming platforms continually. By embracing this virtual format, fitness professionals can stay ahead of industry trends while offering their clients innovative and engaging content. Ultimately, the online workout space not only enhances the instructor’s business model but also provides an inclusive and accessible way for people to prioritize their health and fitness.

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One of the harsh realizations that many fitness instructors are coming to understand is that online workouts can be challenging. Learning how to set up lights, mixers, and cameras is not typically covered in any certification course, and it presents a steep learning curve. Returning guest Brooke Johnson shares her mental journey while learning to instruct online workouts and how she overcame many of these new challenges. A topic that Brooke dives into is her approach to learning how to teach a different workout format in front of the camera. At this episode’s release, Brooke is transitioning to teaching indoor cycling and strength training, which requires different camera set-ups and lighting.

Brooke Johnson has been in the fitness industry for a little over 12 years. She started as an indoor cycling instructor and has been teaching a variety of formats since. Currently, she resides in beautiful Maryland with her husband and two kids. Brooke was previously an online instructor for Time 2 Train Fitness.

Topics Discussed in This Episode

• Issues a new online instructor will face when learning how to create a professional recording.
• An online instructor will face some difficulties when setting up their camera.
• Getting better with pre-recording your online workout setup.

Benefits of Filming Online Workouts

• Flexibility – you film when it is most convenient for your schedule
• Creativity – your online workouts are the summation of your vision
• Branding – building your brand is part of your success online

How to Film Online Workouts

Filming online workouts as a fitness instructor involves careful planning and execution to engage and motivate participants effectively. Initially, instructors define their target audience and the specific fitness goals they aim to address. This understanding helps them select the right workout format, whether it’s strength training, yoga, or high-intensity interval training.

Once the workout structure is established, instructors create a clear, concise script that outlines each exercise, emphasizing proper form and technique. Rehearsing the workout builds confidence and allows them to refine their delivery. Instructors also consider the visual aspects of filming, such as lighting, background, and camera angles, to ensure the best presentation.

Technical skills come into play as they learn about video editing software to enhance the final product. Instructors often experiment with different filming styles, such as using multiple camera angles to demonstrate exercises from various perspectives or incorporating audio cues to guide participants throughout the workout.

Finally, instructors engage with their audience through platforms that suit their style, whether live streaming or recorded sessions. Feedback is crucial, enabling continuous improvement and adaptation to better meet their viewers' needs. This multifaceted process not only enhances the quality of the workout but also enriches the viewing experience.Follow Brooke on Instagram - https://www.instagram.com/mrsbjohnson/

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In this new series for the KIPS Podcast, we review all the content we created over the past month. In January, we released three new episodes of the KIPS Podcast and four YouTube tutorials. We start the episode by diving into the four tutorials we published on YouTube: 3 Tips for Creating Your Virtual Studio, The Best Webcam for Online Workouts, The Best LED Light for Online Workouts, and the Ultimate Streaming Package for Zoom. These tutorials focus on adding value to your online workout business. Making your content look more professional will only benefit your customers when they decide to invest in your service. The three guests featured on the KIPS Podcast were Jamie Nicholls, Katie Cruz, and Christa Fairbrother. Each comes from different areas of the fitness industry and offers a unique perspective to the advice they share with our listeners.

January is a month of self-improvement, and fitness professionals are no strangers to that. As fitness experts, we teach behavior change techniques and constantly seek advice on how to grow our businesses. Over the past two years, the fitness industry has shown that there’s no avoiding stepping outside our comfort zones to build our careers. Excuses used to include lines like “I’m too old to do social media” or “I don’t need XYZ to get more clients.” That mindset needs to change for instructors to make a living and advance their careers.

Tips for Filming an Online Workout

Filming online workouts can be a game-changer for fitness instructors aiming to reach a wider audience. Here are some essential tips to ensure your videos are engaging and effective.

1. Lighting is Key: Natural light is your best friend. Position yourself facing a window or use soft LED lights to create a bright, inviting atmosphere. Avoid harsh backlighting, which can cast unflattering shadows.

2. Choose the Right Background: Your filming environment should be clean and clutter-free. A simple, visually appealing backdrop helps to keep the focus on your workout.

3. Use Quality Equipment: Invest in a good camera and, if possible, an external microphone. Clear visuals and crisp audio will enhance the viewer’s experience and make your instructions easier to follow.

4. Plan Your Content: Structure your workout in segments, and consider giving verbal cues and tips throughout the session. This not only guides participants but also keeps them engaged.

5. Edit Thoughtfully: Basic editing can elevate your videos. Incorporate graphics for emphasis, add music, and trim unnecessary parts to maintain a smooth flow.

6. Encourage Interaction: Invite viewers to comment or ask questions. This fosters community and keeps your audience coming back for more.

By implementing these tips, you can create professional-grade online workouts that resonate with your viewers.

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Finding your passion is a common piece of advice from many fitness professionals in the fitness industry, but what does the road to getting there look like? Each guest on the KIPS Podcast shares their unique story, which has driven them to various areas of the health and fitness industry and ultimately helped them create a career. In episode 55, guest Christa Fairbrother discusses her journey to aqua yoga and the many benefits of exercising in water for all populations. Christa began by wanting to learn more about modern yoga, and due to a health issue, she discovered the joys of water exercise. This new venture eventually led her to teach aqua yoga and develop her own instructor training course.Topics Discussed in This Episode-The unique properties of exercise in water.-How aqua yoga differs from modern yoga.-Tips for filming content near a body of water.-How Christa developed her instructor training over the last two years.What is Aqua Yoga?Aqua yoga is a form of yoga practiced in water, typically in a swimming pool or shallow water. This unique style combines traditional yoga poses with the benefits of buoyancy, which reduces the impact on joints and muscles. The water provides resistance, enhancing strength and flexibility while offering a calming atmosphere. Aqua yoga suits all fitness levels and can benefit those with arthritis, injuries, or mobility issues. Classes often involve breathing exercises and mindfulness, promoting relaxation and stress relief. Aqua yoga is an enjoyable way to improve physical and mental well-being in a gentle environment.Benefits of Teaching Aqua YogaTeaching aqua yoga offers numerous benefits, both for instructors and participants. One key advantage is the therapeutic environment of water, which creates a low-impact setting that is gentle on the joints and suitable for all ages and fitness levels. This inclusivity allows instructors to reach a diverse group, including seniors, those with injuries, and beginners.Instructors benefit from fostering community and connection, as participants often feel more relaxed and open in water. Teaching in a tranquil atmosphere enhances mindfulness, encouraging deeper engagement with their practice.Aqua yoga emphasizes breath control and relaxation, leading to reduced stress and anxiety levels. As an instructor, witnessing participants gain strength, flexibility, and confidence in the water can be incredibly rewarding. Overall, teaching aqua yoga improves physical health and promotes emotional well-being, making it a fulfilling and impactful teaching experience.Learn more about Christa - https://www.christafairbrother.com/Follow Christa on Facebook - https://www.facebook.com/ChristaFairbrotherYogaFollow Christa on Instagram - https://www.instagram.com/aquacontentyogi/

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A returning guest, Katie Cruz, co-owner of HIIT Logic in Central Oregon, is a fitness entrepreneur who has seen great success over the last two years. Success and growth have typically been words not associated with boutique fitness in the previous two years, but the secret ingredient for Katie has been customer experience. In episode 54 of the KIPS Podcast, Katie shares the experience a new member goes through when they first join one of their gyms and why she feels it’s important to create that personal connection. Katie also shares why their hiring process is unique and how it contributes to the culture they built at their two HIIT Logic locations and new Cycle Logic studio that opened in January of 2022.

Topics Discussed in This Episode

• Customer experience is one of the most important aspects of a gym.
• How to help create a welcoming environment for new members.
• Work/life balance for fitness professionals.

Developing a Positive Customer Experience

Creating a welcoming customer experience is essential for any gym owner aiming to build a loyal client base. The first impression matters significantly in a fitness environment; it sets the tone for how members perceive the facility and its culture. A warm, inviting atmosphere encourages potential clients to engage and explore the services offered.

When members feel welcomed, they are more likely to return regularly and participate in group classes or events. This sense of community can motivate individuals to pursue their fitness goals collaboratively, fostering friendships and support networks. Moreover, engaging staff who greet members by name and offer personalized assistance can enhance this experience dramatically.

A well-designed space that is clean, organized, and equipped with modern facilities also contributes to a positive customer experience. Adding thoughtful touches, such as comfortable seating areas, complimentary refreshments, or educational resources, can further elevate the gym’s appeal.

Collecting feedback from members and continuously improving the experience shows that you value their input and are committed to meeting their needs. In a competitive fitness market, prioritizing a welcoming environment helps retain existing members and attracts new ones, ultimately driving the gym’s success.Learn more about HIIT Logic – https://hiitlogic.com/HIIT Logic on Instagram - https://www.instagram.com/hiitlogic/Join our email list - ⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠

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Fitness conferences were one of the significant businesses affected over the last two years, but how they adapted and learned over this period has helped them come back stronger for 2022. Fitness conferences have long been an excellent opportunity for fitness professionals to network amongst peers, complete continuing education credits, and check out the latest equipment within the fitness industry. Jamie Nicholls, previous owner of Fitness Conventions Inc., shares how her conferences adjusted due to the implications of COVID-19 and how that helped her build a stronger line-up going into this year. Jamie discusses how education has evolved and advises fitness instructors about hosting events for their community.

Topics Discussed in This Episode

• Educational topics growing in 2022
• Advice for hosting an event for your community
• How fitness conferences have evolved over the years

Evolution of Fitness Conference Education

The evolution of education at in-person fitness conferences has been significant, reflecting changes in industry practices, technology, and the growing demands of fitness professionals. Initially, these conferences focused primarily on traditional training and exercise science methods, relying heavily on lectures and demonstrations by a handful of established experts. However, as the fitness landscape has expanded, so has the wealth of knowledge shared at these events.

In recent years, many conferences have embraced a more interactive approach, encouraging hands-on workshops and real-time participation. This shift allows attendees to engage more deeply with the material and apply new techniques immediately. Workshops featuring cutting-edge topics—such as functional training, nutrition science, and mental wellness—have become staples, showcasing the multifaceted nature of fitness.

The integration of technology has transformed educational delivery. Live-streaming sessions and virtual workshops have made these events more accessible, allowing those who can’t attend in person to benefit from the expertise of industry leaders. Networking opportunities have also evolved, with fitness professionals not just learning from each other but collaborating to share best practices and emerging trends. This dynamic environment fosters a sense of community and continuous improvement, ultimately benefiting the entire fitness industry.

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