In episode 39 of the KIPS Podcast, we feature guest Kaleigh Cohen. Kaleigh is a YouTube fitness professional with over 69,000 subscribers. Through her channel, she reaches a global audience and earns a living that allows her to follow her passion. On Kaleigh’s channel, you will find indoor cycling workouts for all levels, as well as stretching and strength training routines. Throughout this podcast episode, Kaleigh offers advice for fitness professionals considering sharing their workouts on YouTube. She shares the story of how her channel started and grew to its current monetized status.

Topics Discussed in This Episode

• How Kaleigh started doing YouTube workouts
• Kaleigh’s advice for fitness professionals thinking about YouTube workouts
• Building a community in an online workout format

Who is Kaleigh Cohen?

Kaleigh Cohen is a dynamic YouTube fitness professional known for her engaging and accessible workout content. With over 69,000 subscribers, she has built an impressive platform that allows her to connect with a global audience. Kaleigh specializes in indoor cycling workouts for all fitness levels and also offers a variety of stretching and strength-training routines. Currently residing in Dubai, she operates an at-home studio that she and her husband designed, providing a personalized space for her fitness endeavors.

Kaleigh’s journey began with a passion for fitness and a desire to share that drive with others. Through her YouTube channel, she not only promotes physical wellness but also fosters a sense of community among her viewers. Her insights on navigating the world of online fitness, especially for newcomers considering YouTube, reflect her commitment to supporting fellow fitness professionals in their endeavors.

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In episode 38 of the KIPS Podcast, we have guest Kelly Coulter, owner of Fit Pros Connect. Over the last year, Kelly has cultivated a group of fitness professionals in her private Facebook group, which is pushing 9,000 members! In this group, she does weekly streamed videos and provides higher-value sessions to members at a cost. This group is packed with information for fitness professionals wanting to grow their business or learn a new skill. Throughout this episode, Kelly explains her process for developing the content she creates and provides insight into her growth in 2021.

Topics Discussed in This Episode

• The difficulties in creating an online community.
• How to build an email list to market to.
• The importance of quality in streaming content.
• Kelly’s approach to creating content and posting throughout social media.

How does an online fitness community help?

Building an online fitness community can significantly boost your business and attract new members. One of the primary benefits is the creation of a supportive environment where individuals can connect, share their fitness journeys, and motivate each other. This sense of community fosters loyalty among existing members, encouraging them to remain engaged and invested in your offerings.

By cultivating an online forum, you can showcase your expertise and attract new members seeking guidance and motivation. Regular interactions, whether through live sessions, Q&As, or informative posts, position you as a trusted authority in the fitness realm. This not only enhances your credibility but also encourages word-of-mouth referrals as satisfied members share their positive experiences with others.

Another crucial aspect is the ability to gather valuable feedback directly from community members. Understanding their needs allows you to tailor your programs and services, making them more appealing to potential members. Additionally, leveraging social media to promote your community can expand your reach, allowing you to tap into broader audiences.

Ultimately, an engaged online community not only retains existing members but also serves as a powerful marketing tool, driving growth and enhancing your overall business.

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In episode 35 of the KIPS Podcast, we have Janice Jaicks, owner of FitnessFest Events & Conferencing. Fitness conferences are a great avenue for fitness professionals to gain more knowledge and develop new relationships. But how does one put on an event of this size and create value? Throughout this episode, Janice discusses the intricacies of event planning and how she developed an annual event that attracts fitness professionals from around the country.FitnessFest Website - ⁠CLICK HERE. ⁠Fitness on Instagram - ⁠CLICK HERE. ⁠

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